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In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience.
For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution.
Highlights include: builder story (30%), asking for the sale (45%), and model demonstration (84%)—plus practical guidance for sales leaders on getting out of the office and back into the field where performance is built.
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