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I used to think that branding was about coming up with the story we'd like to tell, but now I think it's more about uncovering the story that's already there. In this special extra-long Creativity Clinic, I talk about a practical technique that has helped me to work on the Hack Circus podcast brand in the run-up to the next series of this show, and give some hints of what's in store.
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Sara Green is a dancer, choreographer, movement director and film-maker. She's collaborated with artists and other performers across theatre, film, fashion and dance. Her recent work includes Richard Ayoade's vignette for Radiohead, short film The Entertainer starring Toby Jones, and Anita & Me…
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