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Jeff Aplin is the CEO of Aplin, a Canadian staffing and recruiting firm providing temporary, contract, permanent, and IT talent solutions across North America. He leads the company's growth strategy, acquisitions, capital partnerships, and response to industry and technology shifts. Drawing on strategy and operations experience at Deloitte, Jeff has transformed the family business toward recurring revenue, client-centric service, stronger leadership, and scalable expansion. His expertise also includes family-business succession, culture change, executive team building, and private capital.
In this episode…Successful business transitions require more than transferring ownership; they demand clear communication, strategic reinvention, and the discipline to put the company's future ahead of legacy habits. Growth becomes more sustainable when leaders align their people, culture, customers, and capital around a shared direction. How can an owner preserve the core of the business while rebuilding what no longer works?
According to staffing expert Jeff Aplin, the answer is to separate family and business roles, listen closely to customers, and build a team capable of executing the next stage. He recommends replacing commission-driven work with scalable, recurring-revenue models and asking clients what works, what could improve, how to earn more of their business, and what might drive them away. Equally important are trusted peer groups, carefully selected capital partners, and the willingness to make difficult personnel decisions when the vision outgrows the existing team. Lasting growth comes from combining customer focus with operational courage and disciplined preparation.
In this episode of Growth + Exit, Heather Bennett chats with Jeff Aplin, CEO of Aplin, about transforming a family business for scalable growth. Jeff explains how disciplined succession, client-centric culture, and the right capital partner can strengthen a company. He also touches on due diligence, peer mentorship, daily focus, and building a team capable of carrying a bigger vision.
