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In this episode of Growing Up B2B, your host Ed Delia interviews Lisa Troost Sottrel, fifth-generation President of Peter Troost Monument Company, the largest privately owned monument company in the U.S.
Lisa shares her journey from working at GE to leading her family's nearly 140-year-old business, discussing the importance of outside experience, earning credibility, and navigating leadership transitions. She reflects on modernizing operations, balancing tradition with innovation, and maintaining a compassionate culture in a sensitive industry. Lisa also explores future growth opportunities in restoration and pre-planning, while candidly addressing the challenges of preparing for a potential sixth generation.
Check out Lisa's work HERE.
Connect with Lisa on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
