The 'Five Ms of PR' and Practical AI with Steve Turner

Steve Turner is the co-owner and principal of Solomon Turner PR, an award-winning public relations agency he co-founded in 1990, and the author of "PR That Works: Real Strategies. Real Campaigns. Real Results." With more than 30 years of experience, Steve has helped corporations, nonprofits, and entrepreneurs build stronger brands through strategic public relations and marketing. In this episode, Steve Turner shares current trends in public relations, practical applications for AI, and the "Five Ms of PR."

Key Takeaways:

- Current trends in corporate communication

- Crisis management tactics

- Lessons from Tony Robbins' seminars

Episode Timeline:

1:35Steve's experience with Tony Robbins

5:00Working with Jackie Robinson's contracts

6:45PR campaign for Jackie Robinson's memorabilia

10:35Current trends in PR

11:22CEO reputation management and social media

14:00Impact of AI on PR strategies

15:45The best way to implement AI in PR

19:00PR firm uses fake avatars to send out releases

22:45Steve's book "PR that Works"

26:05The "5 Ms of PR"

31:10Steve's thought leadership philosophy

This episode’s guest:

• Steve Turner on LinkedIn

• "PR that Works" on Amazon

• STurner@SolomonTurner.com

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