“Infusing Work with Our Humanity” with Solveig Petch (GWTW774)

How do you pitch yourself and your business to podcasts you want to be a guest on, people you want to connect with, and companies you want to bring into your network? By taking the courageous step and shamelessly sending the email or making the call. Today’s guest did that after hearing an earlier episode of Getting Work To Work with Rachel Allen. Solveig Petch is a strategic brand consultant and creative director providing “remarkable branding for the quietly rebellious.” In our conversation, we talk about the importance of sending shameless pitches and the difference between courage and confidence. She shares what a brand is and how it’s different than branding, what it takes to build a stand-out brand, why we choose generic values instead of those that will help us stand apart, and why it’s okay to want to keep changing the world.

• Petchy
• Randi Buckley – Healthy Boundaries for Kind People®
• What Works by Tara McMullin
• Bolt from the Blue Copywriting
• “Words Make Worlds” with Rachel Allen (GWTW765)
• No Plan B: A Handbook for Incurable Entrepreneurs and Other Rebellious Souls by Heather Thorkelson
• Midjourney prompt for episode art: abstract surreal authentic human humanity –ar 16:9