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Organizations spend around USD40 billion on customer marketing research, and 100x less than that on understanding and shaping the journeys of their employees.”
Quite the contrast isn’t it! Maybe this accounts for some of what we’re seeing with the #greatresignation? And it also raises the question, if you don’t take care of your people, how will they take care of your customers?
In our new podcast episode, we launch our chapter on Workplace and Culture by speaking to Magali Demierre, Global Head of Employee Experience at Philip Morris International who talked us through her learnings of shaping an end-to-end employee journey for 71k colleagues at PMI as it undertakes its ambitious transformation to a smoke-free future.
Quite the contrast isn’t it! Maybe this accounts for some of what we’re seeing with the #greatresignation? And it also raises the question, if you don’t take care of your people, how will they take care of your customers?
In our new podcast episode, we launch our chapter on Workplace and Culture by speaking to Magali Demierre, Global Head of Employee Experience at Philip Morris International who talked us through her learnings of shaping an end-to-end employee journey for 71k colleagues at PMI as it undertakes its ambitious transformation to a smoke-free future.
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