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In this episode, Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth.
They discuss:
- How marketers need to look beyond traditional demographic stereotypes for growth in the future.
- Why single-person and multi-generational households provide some of the biggest traffic and volume opportunities now -- and will in the future.
- How weekly shopping trips and locations are quickly being transformed. Walmart is leading the way.
- The implications for everything from product size and packaging, to the places that people now shop offline and online – and will.
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