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In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity.
Key Points
1. How the LinkedIn Algorithm Works:
Engagement determines visibility.
LinkedIn prioritizes content from people you interact with.
If you stop engaging, you disappear from their feed (and vice versa).
2. Why Staying Engaged Matters for Business Growth:
More business comes from existing clients than new ones.
Clients who see you regularly are more likely to refer and buy again.
Your clients’ network is your future client base.
3. The Power of Social Proof & Retargeting on LinkedIn:
Clients engaging with your content positions you as a trusted expert.
Their interactions boost your visibility to their network.
Maintaining engagement keeps you top of mind when they need help.
4. Practical Tips for Maximizing LinkedIn Engagement:
Comment on client posts with real value.
Message them directly with feedback.
Use voice or video messages for deeper connections.
Keep engaging, or LinkedIn will stop showing your content to them.
Important Links
🔗 Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/
🎧 Subscribe to the FUNKY MARKETING podcast:
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
👉 YouTube: https://www.youtube.com/@dilimanac
🌍 Funky Marketing Website: https://funkymarketing.net
💡 Want to work with us? Check out our pricing: https://www.funkymarketing.net/pricing/
Hashtags
#LinkedInMarketing #ClientEngagement #SocialSelling #B2BMarketing #FunkyMarketing #PodcastEpisode #MarketingTips #LinkedInAlgorithm #BrandLoyalty
