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Jonathan Domsky's entrepreneurial journey began with a one-way ticket to China, a chance encounter that became a love story, and a determination to build a life with more freedom. That path led Jonathan and his wife to launch Kidorable from a studio apartment and grow it into a global children's accessories brand.
In this condensed conversation, Jonathan explains how Kidorable grew from $40,000 in first-year sales to a multimillion-dollar business, why the Great Recession forced a painful but necessary pivot toward e-commerce, and how a values-driven culture helped the company scale without losing its humanity.
Jonathan also shares his practical approach to standard operating procedures: train people clearly, give them the confidence to make decisions, and make the first SOP a rule for when not to follow an SOP. It is a candid conversation about entrepreneurship, adaptability, leadership, purpose, and building systems that help people thrive.
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THE WEEK'S CONVERSATIONS, IN ONE EMAIL
Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.
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WATCH THIS CONDENSED EPISODE
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GUEST & RESOURCES
Jonathan Domsky - Untangled Coaching: https://untangled-coaching.com
Jonathan Domsky on LinkedIn: https://www.linkedin.com/in/business-personal-growth-coach
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ABOUT FROM THE GROUND UP SHOW
Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.
Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.
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