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Is traditional print on its way out, or is it evolving faster than ever?
In this episode of From Brief to Broadcast, Lance Hill sits down with Andy Clyde, Technical Director at 8 Group, to unpack how print technology has transformed over the years. From the critical role of pre-press to the growing power of digital printing, they explore why expertise still defines quality and why digital now rivals litho in ways few expected.
An educational deep dive into print technology, craftsmanship, and where the industry is heading next.
Show Notes: 03:15 What Does a Technical Director in Print Do?
05:15 What is Pre-Press & Why It’s Critical for Print Quality
09:30 Why Lighting is Crucial for Accurate Colour in Print
13:49 How Print Technology Has Advanced Over 30+ Years
17:55 Inspiring the Next Generation into Print Careers
24:11 Advice for Digital Marketers Starting Their First Print Project
About Guest:
Clyde’s LinkedIn: https://www.linkedin.com/in/andy-clyde-a3341730/
Connect with us:
LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/
Website: http://www.eightgroup.co.uk/
