درباره این اپیزود
Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserved communities feel like they belong with you. It's not. If you want to increase customer acquisition of people from these communities focus your efforts on what we cover in this episode.
Get the Inclusion & Marketing Newsletter
New York Times Article about the craft beer market
Episode 54: Creating inclusive influencer marketing campaigns with Tinashe Chaponda
انگلیسی
ایالات متحده آمریکا
رونوشت 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Frictionless Growth Marketing را جستجو کن.
قسمت های دیگر در این پادکست
Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands.
In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Target controversy c…
In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and unlock stronger brand growth.
You'll discover how to:
Connect buyer person…
Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it.
In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and impr…
Customer acquisition costs are rising—but the problem isn't always your media buying, targeting, or ad spend.
In this episode of Frictionless Growth Lab, growth marketing strategist Sonia Thompson explores an often-overlooked driver of rising customer acquisition costs: the gap between how precise…
One message isn't enough to convert every customer. Smart marketers know that different groups of customers need different information before they'll consider a brand. In this episode, you'll learn six practical ways leading brands build a targeted portfolio of brand messages that reduce customer f…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Sonia Thompson | Inclusive Growth & Customer Experience Strategist است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم