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Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative. How do you determin…
BOOKS The Brand Gap: https://amzn.to/35aDPAx The Business of Expertise: https://amzn.to/2ZiyEuC More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... / TIMESTAMPS  00:00 - Introduction 00:46 - What is Strategy? 02:45 - Overcome Imposter Syndrome 03:56 - Teach Everything You Know …
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles. Resources Mentioned in this Episode https://www.google.com/ads https://www.google.com/analytics https://uifaces.co/ https://unsplash.com/ https://ge…

092: Selling Strategy

Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come? In this episode …
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well. Sites Mentioned: https://www.…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Nathan Allotey است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.