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Will Nitze is the founder and CEO of IQBAR, a brand that offers brain and body nutrition products including plant-based protein bars and adaptogen coffee. Since launching in 2018, IQBAR raised over $10M in funding and became a national brand with ~$25M in revenue. In this episode of Founder Secrets, Will takes us behind the scenes of:
- Using Kickstarter to "de-risk" the business and raise funds at a higher valuation.
- Getting into over 3,000 CVS stores within just six months of launching.
- Lessons learned after raising ~$10M.
- Why he distributes IQBAR "every which way" instead of focusing solely on DTC.
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