Convert finance‑approved buyers into booked business

A direct‑to‑indirect strategy that speeds deal‑making and safeguards against flipping.  Transcript: 00:00:05And we’re back. 00:00:06Welcome to the next episode of Small Bites. 00:00:09I’m Greg Payne, Marketing Manager with Cox Automotive, and I’m joined as always by Andy Mayers, AVP of Dealertrack Lender Solutions. 00:00:17Now in this episode, we’re going to be going in depth on a solution that has a fairly ambiguous name: Lender Referral. 00:00:24I know I’m not alone in asking this. 00:00:26Who exactly is Lender Referral referring to, and to whom? 00:00:30Great question. 00:00:31What we call lender referral today is a product that’s evolved as the industry has changed. Consumers want to