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Alright so I have talked a lot about choosing metrics that matter and it is amazing how many nonprofits think this is the end point. You define what you're trying to achieve, you create yummy metrics to demonstrate your impact and you even create key activities that will ensure you hit your metric goals done, done and done right? NO this is the starting point. Now you get to track the data and see if you’re actually hitting your goals, if these metrics are even feasible to measure, if your data collection methods work…so I think one of the reasons strategic plans sit on a shelf and are underutilized is because people don’t exactly know how to track the data. I can be done in a pretty simple way, but there does need to be intentional systems and processes put into place, or you’ll get to the end of the year, when you’re trying to draft your impact report and you’ll launch a HUGE effort to retroactively go back and collect all the data you said you’d report on…which would make anyone want to crawl under a desk.
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