درباره این اپیزود
What happens when you build a data‑connected customer ecosystem from scratch? Bertha Cruz, former GM of Nestlé USA’s Dolce Gusto business, shares how she integrated every customer touchpoint — boutique to call centre — into a single view that drove $80m turnover in year two. With dunnhumby’s Sam Harding, they unpack the challenges of joining data silos, predicting needs without feeling intrusive, and balancing insight‑led strategy with real‑world retail constraints. The conversation also eyes the next frontier: AI‑personalised experiences at pace and scale.
Quotes:
- “It was as if every customer was talking to one single person, no matter the channel.”
- “Technology could have done more — but at the time it felt invasive. Today, with AI, the opportunity is bigger than ever.”
- “If you do it in a way that is consumer‑obsessed, you’ve got the best chance of success.”
انگلیسی
ایالات متحده آمریکا
رونوشت 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
جستجوی اپیزودهای گذشته
اپیزودهای قبلی FMCG Podcast from RetailX را جستجو کن.
قسمت های دیگر در این پادکست
Retail media is booming, but is it the cure‑all some in FMCG hope for? Ed Sellier, Strategy Manager at Tesco Media, cuts through the hype to reveal how retail media really works - as an evidence‑driven, customer‑centric layer on top of brand‑building fundamentals. From “messy collaboration” with FM…
Post‑pandemic shoppers are more health‑ and eco‑aware than ever — but price rules the basket. Ciro Desgroseilliers and Daniel Torres explore the “three dimensions” FMCG brands must win on: Care (health and environment), Save (value), and Excite (innovation and desirability). They probe contradictio…
Sports nutrition is no longer niche — but misconceptions linger. Sanham Chopra of Glanbia Performance Nutrition reveals how campaigns to “bust the myths” around protein supplements are paired with nuanced channel strategies, from D2C to retail partnerships. With Alison Bennett’s Waitrose perspectiv…
From kefir breakfast drinks to superfood powders, wellness brand Biotiful Gut Health has navigated a surge in gut‑health interest, crowded shelves, and new shopper behaviours. Director of DTC & e‑commerce Rob Manning talks product efficacy, taste as a differentiator, and the power of omnichanne…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Ian Jindal است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
