Using Social Media to Put Small Businesses on the Map with Mike Schulte

Mike Schulte has spent more than a decade turning his love of food, travel and local businesses into a social media career rooted in authenticity. By staying true to himself and focusing on neighborhood corner stores, he has generated millions of dollars for mom-and-pop shops across Philadelphia. In this episode of Flip Your Script, Mike shares why authenticity matters, what goes on behind the scenes of creating content and how businesses can use social media intentionally to connect with audiences, drive sales and build lasting impact.