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Welcome to Flight Path, the podcast where we explore the journeys behind bold leadership, innovation, and lasting impact.
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Each episode we sit down with leaders, innovators, and go-breakers who build their success by doing the work, learning the lessons, and sometimes ignoring the map altogether.
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Whether you're navigating leadership, healthcare, technology, entrepreneurship, or simply trying to figure out what's next without losing your mind.
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You're correct.
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Before we take flight, we'd like to thank our sponsor, eFact.
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That's online with eFacts.
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Get ready for storage, insights, and conversations that just might change your books.
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Welcome aboard.
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Welcome to the Flight Path.
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Thank you for joining us.
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We are hot off the stage of our very first workshop.
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So we are at SOAR 2026 in Austin, Texas at the line.
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And I am here with Marianne Cronister, who just did an amazing workshop called Shoot Your Shot.
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And we're talking about taking opportunities that you normally probably wouldn't, right?
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So can you tell us a little bit more about us or about you?
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I know you're with Incisive Consultants.
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Yep.
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But give us your background, tell us more about the workshop, and I'm gonna have a million questions for you.
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Yeah, sure.
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So I, like you said, I'm with Incisive Consultants.
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I'm currently in an account executive role, so uh managing partnerships with health systems.
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Um, but my background uh wasn't completely linear, and that was one of the things that I touched on in the workshop is sort of recognizing um, you know, if you do have a nonlinear career path, um being able to connect the dots of those detours to effectively tell your story.
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Um so for me, what that looked like was starting my career at Epic on the implementation side.
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Um I also worked directly for, I was in consulting for a bit and then worked directly for a health system on their Epic team.
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Um, took a few detours to uh do some work at startups.
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So I've worn, you know, at a startup you wear many different hats, but I had titles ranging from um project manager, product uh operations to community manager type roles.
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Um and now I found my way back into the healthcare IT space by um wearing, you know, yet a different hat doing uh partnership work.
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So so yeah, I think the the theme of you know, I when I was asked to uh lead this workshop, um, I mean, transparently my first reaction was not um, oh my gosh, yes, I have just been waiting for you to ask.
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It was, really me?
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Like, are you sure?
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Um, why me?
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And I mean, the the literal why me was because um at the Bluebird Sales Conference back in June, I won the uh Shark Tank style pitch competition.
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Um and I didn't know I I knew that the the winner of that got a ticket to SOR, so I knew I'd be coming to SOAR, but what I didn't know was that Rebecca would reach out to me a few weeks later and say, Hey, also, do you want to lead uh the first workshop of SOAR?
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And you can pick any topic you want.
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Um, it was totally up to me to craft.
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And um of course I said yes.
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I was really flattered and thrilled to take the opportunity.
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Um, but I would be lying if I stood here and said that I um said that yes uh with a hundred percent confidence.
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Yeah, um, not a not a lack of enthusiasm.
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I was really excited, but I was also like, oh crap.
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Like now I have to actually figure out what I'm gonna deliver and make sure that it feels fun and valuable and lives up to the reputation that Bluebird has built um with putting on these great events with great uh great speakers.
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So um, so yeah, when I when I looked back at my career and thought of like, okay, well, what do I have?
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You know, what wisdom do I have to share?
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You know, I'm still pretty young in my career.
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Um, I know there's a lot of people that were in the room that, you know, have uh much more um longer and more accomplished careers than I have at this point.
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Um, but looking back, I was like, you know, I have taken a lot of risks and a lot of detours in how I've approached my career.
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Um, but I really have seen that as additive rather than um detracting from the story.
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And I'm just someone that really has never shied away from taking that risk and trying something for the learning experience.
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Yeah.
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And so um, and and now in a sales role, like that's what I do all the time is I have to shoot my shot.
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Like I have to do the outreach or go to the event when I don't know anybody, um, tell my story, tell my company's story.
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And so I wanted to make that applicable to a wider audience, even if you're not in sales.
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And so I decided to approach it from the lens of um kind of understanding and crafting your personal pitch, yeah, um, which is relevant to all of us no matter what role that we're in, um, and really just kind of setting yourself up for um taking that next opportunity and taking the leap.
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Yeah.
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You almost have to go through like going across the corporate monkey bars in order to like know what ladder to climb, right?
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And where your special skills are and how you um what you like and what you don't like.
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So were there things along the way that you were like, you know what, I'm really good at this, but I don't like it?
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And then were there things that you were like, wow, I really like this and I didn't think I would.
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Like, tell us about that.
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Yeah.
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Um, so I mean, I feel like every position and company that I've been a part of has, like I said, added to my um my story and has given me data points of information about myself um and has made the next move all that more and all that much more intentional.
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Yeah.
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Um, so you know, when I was leaving, uh or when I when I got hired at Epic, um, I definitely wasn't sure that that was the right choice.
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I had a I had two different job offers on the table, chose Epic.
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Um, not that was not, it didn't align with my major, it didn't align with what I thought I would be doing.
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Um, but it seemed like a really great um, you know, way to build skills and name recognition on my resume.
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Um, and when I tell you that the first year at Epic, you are like that's the most out of my comfort zone I have ever been in.
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Yeah.
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Um literally for that first year, I was such a fish out of water, um, constantly questioning, what have I done?
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What have I gotten myself into?
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And um, I mean, literally, I was 21.
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I was 21, and I was standing in front of rooms, room full of ED physicians, telling them how their lives were about to change, giving demos, um, answering, fielding their questions with terminology that I had just learned two weeks prior.
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Like, I mean, literally, it was, it was so fly by the city of your pants, um, throw you in the deep end.
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But um being resilient through that experience um gave me, you know, really set the foundation for the rest of my career and taught me that um I I really actually do like working with technology.
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I can be technical when I, you know, take the time to learn it.
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Um I didn't think, I didn't go into that role thinking I was technical.
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And then I was surprised at how technical it was.
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And I was like, oh, I actually um I'm actually good at that.
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That's actually a strength.
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And I really liked the problem solving aspect of it and partnering with help with health systems.
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Um, and then, you know, you just got to sort of, I got to sort of a point of um burnout might be an extreme word, but like a point where I wanted to kind of take a little bit of a breather and took a complete 180 and moved to Austin and found uh a job at a startup here.
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And I thought, oh, well, that'll be a nice change of pace, seeing what it looks like to work at a smaller company.
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Um, I'm good at project management, blah, blah, blah.
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Um, but then, like you said, I realized from that experience that I really missed the like flexing my brain that Epic forced me to do and like the complexity of the problem solving.
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Um, so I went back to consulting, did more Epic work for four years, um, and also worked directly for a health system um and was pretty comfortable there.
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But I think got to a point where I realized I was craving some more growth.
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Yeah.
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Um, and there wasn't really a growth path within the role that I had landed in.
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And so I was kind of faced with a choice like I could just sit here and coast, um, or I could do something a little bit scary and risky.
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And um, I had an opportunity come to me from someone uh that was tied to the first startup who had started a new company and wanted me to come back.
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And I was just like, sure, time to shake, time to shake it up.
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Um time to shake it up.
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Right.
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And so um, and again, like I I could keep going, but like I feel like the the common thread is that each time I did learn something um that I wanted, you know, I there were things that I wanted to take with me and there were things I wanted to leave behind.
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Yeah.
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Um complete side quest, but while I was at that second startup job, I was um getting a little bored in that role and and wasn't really looking for a new position necessarily, but decided to start a side hustle.
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That was kind of my next like shoot your shot.
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Yeah.
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Um that if if you talk to my friends around that time, like it was I I totally like didn't tell anyone I was doing it and just like put it out into the wild.
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But um I started a business um doing baby registry consul consultations.
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What?
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So I had three young kids.
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Yeah, this is like fun fact, didn't come up in the workshop.
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I love this.
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Um, but I had three little kids.
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I was so you know, in three years, three and a half years.
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Yeah.
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And I was I felt like I had so much of this acquired knowledge of like baby products.
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I was like the researcher, I had the spreadsheets, I was like the person that everyone came to for like help when they were pregnant.
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This was just an area that I had gotten a lot of acquired knowledge in.
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Um, I had three young kids in three and a half years and just felt like I knew a lot more than the average person, especially the new parent, on you know, the world of baby gear and what you need, what you didn't need, and researching all the brands and options.
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And um, I was just kind of a person that my friends naturally um came to and would, you know, kind of refer their friends.
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Oh, do you have a question about that?
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Talk to Marianne.
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She's done a lot of research.
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And um I one day, like I had a couple of friends say to me, like, well, you should like make a business out of this.
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Like, you should people would pay you for this service.
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And I was always like, No, or you know, like that's silly, like I'm happy to do it for my friends, whatever.
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And then one day, I don't know what came over me.
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I truly don't know what came over me.
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I was actually on a flight from Austin to LA for the Taylor Swift concert.
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And I just like had all this time on the flight and I had internet access, and I was like, I'm gonna buy a website and I'm gonna design a logo in Canva and I'm gonna make an Instagram, and I just posted it.
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Like I just did it, did it live.
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And people were like, What is this?
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And I was like, it's a thing I'm doing, and I don't know if it's a good idea, and I don't know if it's gonna work.
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Um, but I put it out there, I shot my shot, and um what an experience.
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I mean, it was never, you know, it's never my full-time thing.
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Um, it led me to pursue uh the job at the third startup, which was in that space.
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It was in the baby gear and online parenting community space.
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So that kind of was um uh the the bridge there that I had like kind of perceived this side hustle.
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And that created this opportunity for me to take um what I felt like at the time was was a perfect role for me.
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I was like, oh my gosh, it's at a startup, it's a technology startup, and it's combining this interest I have in my personal life.
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Like, what I could not have crafted a more perfect dream opportunity.
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Um, but it was all those small things leading up to that of kind of taking the risk, shooting my shot, that all compiled to land me there.
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Now ultimately, um, I realized that it wasn't gonna be a long-term fit.
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Right.
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And I learned a lot about what I was valuing going into my next role.
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Um, one of the, and I I did um I have since sunset that business.
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Um, it was it was mildly successful.
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I had I had a couple paying clients and it was fun.
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Um, but once I was doing it and my full-time job too, I didn't have the capacity to like core into that in my, yeah, in my spare time.
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So I kind of shut that down.
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Um, but then had a lot of clarity going into um what is now my current role of what I was looking for in like my colleagues and my leadership team.
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And um, I really missed the tie into the mission of healthcare.
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Yeah.
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Um, and really feeling like the work I was doing mattered on a deeper level.
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Purpose driven.
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Yeah.
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And so um, so yeah, that was me talking a lot.
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But I think all of that, you know, kind of speaks to how I approach this workshop, um, what I wanted people to take away from it.
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And no matter what your career path looks like, whether it was mostly linear or full of full of small and large detours, um, that it's all additive and not, you know, it's it's all adding to your story.
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And it's about crafting your story to be able to make someone else see that value.
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Um and it and it doesn't always make sense while you're living it.
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Right.
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Right.
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It doesn't always make sense while you're living it.
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But now looking back, I'm like, oh, okay, well, that gave me this.
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That made me, that gave me this clarity.
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Um and I'm able to articulate that in a way that makes sense to someone that's just meeting me.
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Um, so that's really what I wanted the workshop attendees to come away with as well is an appreciation for risk taking, openness to detours, and also being able to craft their personal pitch to best set them up for success.
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Well, sometimes I don't feel like it's necessarily risk, it's fear.
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Like there was one woman that stood up.
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Um, you had had them answer some questions, and she said, you know, somebody asked me to be ahead of a position, and she's like, I had kids, and you know, I didn't think I could do it, but they thought I could do it, so I did it.
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And, you know, and and sometimes it's a matter of like other people seeing what you don't see in yourself and recognizing those gifts and that skill set, uh, and then just taking the leap.
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If it doesn't work out, I mean everything's figure outable, right?
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Doesn't Marie Forlio say that?
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Right.
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And I I tell, I told myself that I think when, you know, coming into this, my current role with Insights have been with them a little over a year and a half, so still not that long of a time.
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Yeah.
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Um, but you'll my colleague Adrian is here at SOAR with me, and he was so I overheard him saying to someone before the workshop, like, like we really had to convince her to take to take this job.
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Like she did not want to do sales, like she did not want to work with us, and we really had to talk her into it.
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And it's true, like I it wasn't um, I was being really intentional in my in my job search.
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Um, and I knew what I thought, the type of role I thought I wanted.
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Um, and then incisive kind of came into the picture, and I realized that even though, you know, the title and the the nature of the role wasn't necessarily what I'd pictured, the people and the company, um, the this the integrity and like the caliber of people at incisive were really um what drove me to say yes.
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And just like you were saying, I think they saw something in me.
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They saw qualities in my past, um, and that I demonstrated obviously through you know interviews and stuff and references, but they saw qualities in me that told, you know, that they thought I would be successful in this role.
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And I I approached it, I just touched the microphone, sorry.
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Um I also was like, well, I think I'm gonna be good at this, but like I don't know.
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Right.
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Like I've never done this before.
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How would I know?
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And I thought, you know, there there's there are two ways I could have, you know, answered that voice.
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One would be, oh, I'm not ready, I'm not fully qualified, I'm scared to, I'm scared to try because what if I fail?
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Right.
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Um, or which is what I ended up doing, was seeing it as a growth opportunity and a learning experience of like, okay, I'll try this.
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And if after, you know, six months, a year, year and a half, whatever it is, if I'm not successful or if I hate it, um, I can go do something else.
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And that is another data point.
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Yeah.
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That is another data point that I take with me on my journey, right?
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Yeah, okay, tried that, didn't like it, moving on.
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Right.
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Keep moving.
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Um, or but and and thankfully, I love it.
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Yeah.
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And so now I'm in this role where it's like I never would have imagined two years ago that I would be um, you know, in a in a sales role.
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Not only that, but then also, you know, sitting here today and getting these opportunities that are really, really cool.
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Um, had I not taken that leap and said yes.
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And um, and it's just it's fun to talk about, it's fun to reflect on.
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Well, like you have to be open to receiving it, first of all.
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When someone tells you you have a gift, sometimes you're like, D my, you know, and I think that like recognizing that you might not be recognizing that is is half the battle.
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Um, I think the other thing too is when we're looking at opportunities, especially in sales, uh, I have a sales background.
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I was, I was an enterprise field rep for a long time.
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I was a uh sales manager, director of sales.
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I think sometimes we don't look at it as we're educating our customers on things.
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And then naturally that value, if they need it, will be there.
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And so I think that that's part of healthcare just in general, is that we don't need to be sold anything, right?
00:16:09.759 --> 00:16:14.799
But you need to educate us on how this is gonna impact the patient, how this is gonna impact their experience.
00:16:14.960 --> 00:16:17.840
Or I did it now, I just touched the microphone too.
00:16:18.080 --> 00:16:24.480
Um this is the phone of podcast.
00:16:24.559 --> 00:16:25.360
We're live, right?
00:16:25.600 --> 00:16:27.840
We are unscripted and very live.
00:16:28.080 --> 00:16:35.360
But I think that that's part of the um allure of healthcare in IT is that there are so many things changing daily.
00:16:35.519 --> 00:16:49.360
Like you educate me on what it is that this is how this is gonna impact my clinical workflows, my, you know, just my day-to-day, because we're all humans at the end of the day, wanting to work and do good, but also move and innovate forward.
00:16:49.519 --> 00:16:52.399
So that's also kind of what we do here at Bluebird.
00:16:52.639 --> 00:16:55.840
So I love that you uh were open to doing this podcast.
00:16:55.919 --> 00:16:56.639
So thank you so much.
00:16:56.799 --> 00:16:57.840
Thank you for being a speaker.
00:16:57.919 --> 00:16:58.960
It was such a great workshop.
00:16:59.200 --> 00:16:59.440
Thank you.
00:16:59.600 --> 00:17:02.639
That's something we do at Bluebird before the big conference starts.
00:17:02.799 --> 00:17:04.880
We do workshops and we do all kinds of things.
00:17:05.039 --> 00:17:09.279
So you were the kickoff, and I'm very excited to have you today on the podcast.
00:17:09.440 --> 00:17:10.799
So thank you for the flight path.
00:17:11.039 --> 00:17:16.400
Thank you for the opportunity, and um, I'm excited to enjoy the rest of the conference with you guys.
00:00:04.080 --> 00:00:10.800
Welcome to Flight Path, the podcast where we explore the journeys behind bold leadership, innovation, and lasting impact.
00:00:10.960 --> 00:00:19.839
Each episode we sit down with leaders, innovators, and go-breakers who build their success by doing the work, learning the lessons, and sometimes ignoring the map altogether.
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Whether you're navigating leadership, healthcare, technology, entrepreneurship, or simply trying to figure out what's next without losing your mind.
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You're correct.
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Before we take flight, we'd like to thank our sponsor, eFact.
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Helping businesses and professionals stay connected with your documents.
00:00:38.240 --> 00:00:40.079
That's online with eFacts.
00:00:43.359 --> 00:00:47.759
Get ready for storage, insights, and conversations that just might change your books.
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Welcome aboard.
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Welcome to the Flight Path.
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Thank you for joining us.
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We are hot off the stage of our very first workshop.
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So we are at SOAR 2026 in Austin, Texas at the line.
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And I am here with Marianne Cronister, who just did an amazing workshop called Shoot Your Shot.
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And we're talking about taking opportunities that you normally probably wouldn't, right?
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So can you tell us a little bit more about us or about you?
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I know you're with Incisive Consultants.
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Yep.
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But give us your background, tell us more about the workshop, and I'm gonna have a million questions for you.
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Yeah, sure.
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So I, like you said, I'm with Incisive Consultants.
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I'm currently in an account executive role, so uh managing partnerships with health systems.
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Um, but my background uh wasn't completely linear, and that was one of the things that I touched on in the workshop is sort of recognizing um, you know, if you do have a nonlinear career path, um being able to connect the dots of those detours to effectively tell your story.
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Um so for me, what that looked like was starting my career at Epic on the implementation side.
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Um I also worked directly for, I was in consulting for a bit and then worked directly for a health system on their Epic team.
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Um, took a few detours to uh do some work at startups.
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So I've worn, you know, at a startup you wear many different hats, but I had titles ranging from um project manager, product uh operations to community manager type roles.
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Um and now I found my way back into the healthcare IT space by um wearing, you know, yet a different hat doing uh partnership work.
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So so yeah, I think the the theme of you know, I when I was asked to uh lead this workshop, um, I mean, transparently my first reaction was not um, oh my gosh, yes, I have just been waiting for you to ask.
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It was, really me?
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Like, are you sure?
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Um, why me?
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And I mean, the the literal why me was because um at the Bluebird Sales Conference back in June, I won the uh Shark Tank style pitch competition.
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Um and I didn't know I I knew that the the winner of that got a ticket to SOR, so I knew I'd be coming to SOAR, but what I didn't know was that Rebecca would reach out to me a few weeks later and say, Hey, also, do you want to lead uh the first workshop of SOAR?
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And you can pick any topic you want.
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Um, it was totally up to me to craft.
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And um of course I said yes.
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I was really flattered and thrilled to take the opportunity.
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Um, but I would be lying if I stood here and said that I um said that yes uh with a hundred percent confidence.
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Yeah, um, not a not a lack of enthusiasm.
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I was really excited, but I was also like, oh crap.
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Like now I have to actually figure out what I'm gonna deliver and make sure that it feels fun and valuable and lives up to the reputation that Bluebird has built um with putting on these great events with great uh great speakers.
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So um, so yeah, when I when I looked back at my career and thought of like, okay, well, what do I have?
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You know, what wisdom do I have to share?
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You know, I'm still pretty young in my career.
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Um, I know there's a lot of people that were in the room that, you know, have uh much more um longer and more accomplished careers than I have at this point.
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Um, but looking back, I was like, you know, I have taken a lot of risks and a lot of detours in how I've approached my career.
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Um, but I really have seen that as additive rather than um detracting from the story.
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And I'm just someone that really has never shied away from taking that risk and trying something for the learning experience.
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Yeah.
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And so um, and and now in a sales role, like that's what I do all the time is I have to shoot my shot.
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Like I have to do the outreach or go to the event when I don't know anybody, um, tell my story, tell my company's story.
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And so I wanted to make that applicable to a wider audience, even if you're not in sales.
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And so I decided to approach it from the lens of um kind of understanding and crafting your personal pitch, yeah, um, which is relevant to all of us no matter what role that we're in, um, and really just kind of setting yourself up for um taking that next opportunity and taking the leap.
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Yeah.
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You almost have to go through like going across the corporate monkey bars in order to like know what ladder to climb, right?
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And where your special skills are and how you um what you like and what you don't like.
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So were there things along the way that you were like, you know what, I'm really good at this, but I don't like it?
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And then were there things that you were like, wow, I really like this and I didn't think I would.
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Like, tell us about that.
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Yeah.
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Um, so I mean, I feel like every position and company that I've been a part of has, like I said, added to my um my story and has given me data points of information about myself um and has made the next move all that more and all that much more intentional.
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Yeah.
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Um, so you know, when I was leaving, uh or when I when I got hired at Epic, um, I definitely wasn't sure that that was the right choice.
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I had a I had two different job offers on the table, chose Epic.
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Um, not that was not, it didn't align with my major, it didn't align with what I thought I would be doing.
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Um, but it seemed like a really great um, you know, way to build skills and name recognition on my resume.
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Um, and when I tell you that the first year at Epic, you are like that's the most out of my comfort zone I have ever been in.
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Yeah.
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Um literally for that first year, I was such a fish out of water, um, constantly questioning, what have I done?
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What have I gotten myself into?
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And um, I mean, literally, I was 21.
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I was 21, and I was standing in front of rooms, room full of ED physicians, telling them how their lives were about to change, giving demos, um, answering, fielding their questions with terminology that I had just learned two weeks prior.
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Like, I mean, literally, it was, it was so fly by the city of your pants, um, throw you in the deep end.
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But um being resilient through that experience um gave me, you know, really set the foundation for the rest of my career and taught me that um I I really actually do like working with technology.
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I can be technical when I, you know, take the time to learn it.
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Um I didn't think, I didn't go into that role thinking I was technical.
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And then I was surprised at how technical it was.
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And I was like, oh, I actually um I'm actually good at that.
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That's actually a strength.
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And I really liked the problem solving aspect of it and partnering with help with health systems.
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Um, and then, you know, you just got to sort of, I got to sort of a point of um burnout might be an extreme word, but like a point where I wanted to kind of take a little bit of a breather and took a complete 180 and moved to Austin and found uh a job at a startup here.
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And I thought, oh, well, that'll be a nice change of pace, seeing what it looks like to work at a smaller company.
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Um, I'm good at project management, blah, blah, blah.
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Um, but then, like you said, I realized from that experience that I really missed the like flexing my brain that Epic forced me to do and like the complexity of the problem solving.
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Um, so I went back to consulting, did more Epic work for four years, um, and also worked directly for a health system um and was pretty comfortable there.
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But I think got to a point where I realized I was craving some more growth.
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Yeah.
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Um, and there wasn't really a growth path within the role that I had landed in.
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And so I was kind of faced with a choice like I could just sit here and coast, um, or I could do something a little bit scary and risky.
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And um, I had an opportunity come to me from someone uh that was tied to the first startup who had started a new company and wanted me to come back.
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And I was just like, sure, time to shake, time to shake it up.
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Um time to shake it up.
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Right.
00:08:10.000 --> 00:08:20.480
And so um, and again, like I I could keep going, but like I feel like the the common thread is that each time I did learn something um that I wanted, you know, I there were things that I wanted to take with me and there were things I wanted to leave behind.
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Yeah.
00:08:21.199 --> 00:08:33.679
Um complete side quest, but while I was at that second startup job, I was um getting a little bored in that role and and wasn't really looking for a new position necessarily, but decided to start a side hustle.
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That was kind of my next like shoot your shot.
00:08:35.759 --> 00:08:36.000
Yeah.
00:08:36.159 --> 00:08:43.600
Um that if if you talk to my friends around that time, like it was I I totally like didn't tell anyone I was doing it and just like put it out into the wild.
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But um I started a business um doing baby registry consul consultations.
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What?
00:08:49.519 --> 00:08:50.720
So I had three young kids.
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Yeah, this is like fun fact, didn't come up in the workshop.
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I love this.
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Um, but I had three little kids.
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I was so you know, in three years, three and a half years.
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Yeah.
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And I was I felt like I had so much of this acquired knowledge of like baby products.
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I was like the researcher, I had the spreadsheets, I was like the person that everyone came to for like help when they were pregnant.
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This was just an area that I had gotten a lot of acquired knowledge in.
00:09:11.679 --> 00:09:24.480
Um, I had three young kids in three and a half years and just felt like I knew a lot more than the average person, especially the new parent, on you know, the world of baby gear and what you need, what you didn't need, and researching all the brands and options.
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And um, I was just kind of a person that my friends naturally um came to and would, you know, kind of refer their friends.
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Oh, do you have a question about that?
00:09:31.360 --> 00:09:31.919
Talk to Marianne.
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She's done a lot of research.
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And um I one day, like I had a couple of friends say to me, like, well, you should like make a business out of this.
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Like, you should people would pay you for this service.
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And I was always like, No, or you know, like that's silly, like I'm happy to do it for my friends, whatever.
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And then one day, I don't know what came over me.
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I truly don't know what came over me.
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I was actually on a flight from Austin to LA for the Taylor Swift concert.
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And I just like had all this time on the flight and I had internet access, and I was like, I'm gonna buy a website and I'm gonna design a logo in Canva and I'm gonna make an Instagram, and I just posted it.
00:10:04.559 --> 00:10:05.840
Like I just did it, did it live.
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And people were like, What is this?
00:10:07.600 --> 00:10:12.240
And I was like, it's a thing I'm doing, and I don't know if it's a good idea, and I don't know if it's gonna work.
00:10:12.480 --> 00:10:18.720
Um, but I put it out there, I shot my shot, and um what an experience.
00:10:18.799 --> 00:10:21.039
I mean, it was never, you know, it's never my full-time thing.
00:10:21.120 --> 00:10:25.120
Um, it led me to pursue uh the job at the third startup, which was in that space.
00:10:25.200 --> 00:10:28.000
It was in the baby gear and online parenting community space.
00:10:28.320 --> 00:10:33.759
So that kind of was um uh the the bridge there that I had like kind of perceived this side hustle.
00:10:33.840 --> 00:10:39.759
And that created this opportunity for me to take um what I felt like at the time was was a perfect role for me.
00:10:39.840 --> 00:10:44.799
I was like, oh my gosh, it's at a startup, it's a technology startup, and it's combining this interest I have in my personal life.
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Like, what I could not have crafted a more perfect dream opportunity.
00:10:48.639 --> 00:10:56.960
Um, but it was all those small things leading up to that of kind of taking the risk, shooting my shot, that all compiled to land me there.
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Now ultimately, um, I realized that it wasn't gonna be a long-term fit.
00:11:01.519 --> 00:11:01.679
Right.
00:11:01.840 --> 00:11:05.600
And I learned a lot about what I was valuing going into my next role.
00:11:05.759 --> 00:11:09.759
Um, one of the, and I I did um I have since sunset that business.
00:11:09.840 --> 00:11:11.519
Um, it was it was mildly successful.
00:11:11.600 --> 00:11:14.080
I had I had a couple paying clients and it was fun.
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Um, but once I was doing it and my full-time job too, I didn't have the capacity to like core into that in my, yeah, in my spare time.
00:11:22.240 --> 00:11:23.519
So I kind of shut that down.
00:11:23.600 --> 00:11:31.519
Um, but then had a lot of clarity going into um what is now my current role of what I was looking for in like my colleagues and my leadership team.
00:11:31.759 --> 00:11:35.360
And um, I really missed the tie into the mission of healthcare.
00:11:35.519 --> 00:11:35.840
Yeah.
00:11:36.000 --> 00:11:40.720
Um, and really feeling like the work I was doing mattered on a deeper level.
00:11:41.039 --> 00:11:41.759
Purpose driven.
00:11:42.000 --> 00:11:42.320
Yeah.
00:11:42.480 --> 00:11:46.080
And so um, so yeah, that was me talking a lot.
00:11:46.240 --> 00:11:52.799
But I think all of that, you know, kind of speaks to how I approach this workshop, um, what I wanted people to take away from it.
00:11:53.039 --> 00:12:05.120
And no matter what your career path looks like, whether it was mostly linear or full of full of small and large detours, um, that it's all additive and not, you know, it's it's all adding to your story.
00:12:05.200 --> 00:12:09.600
And it's about crafting your story to be able to make someone else see that value.
00:12:09.759 --> 00:12:11.919
Um and it and it doesn't always make sense while you're living it.
00:12:12.080 --> 00:12:12.320
Right.
00:12:12.399 --> 00:12:12.480
Right.
00:12:12.720 --> 00:12:14.000
It doesn't always make sense while you're living it.
00:12:14.080 --> 00:12:16.879
But now looking back, I'm like, oh, okay, well, that gave me this.
00:12:17.039 --> 00:12:19.120
That made me, that gave me this clarity.
00:12:19.519 --> 00:12:25.759
Um and I'm able to articulate that in a way that makes sense to someone that's just meeting me.
00:12:25.919 --> 00:12:40.000
Um, so that's really what I wanted the workshop attendees to come away with as well is an appreciation for risk taking, openness to detours, and also being able to craft their personal pitch to best set them up for success.
00:12:40.240 --> 00:12:43.919
Well, sometimes I don't feel like it's necessarily risk, it's fear.
00:12:44.080 --> 00:12:46.240
Like there was one woman that stood up.
00:12:46.320 --> 00:12:58.960
Um, you had had them answer some questions, and she said, you know, somebody asked me to be ahead of a position, and she's like, I had kids, and you know, I didn't think I could do it, but they thought I could do it, so I did it.
00:12:59.039 --> 00:13:08.480
And, you know, and and sometimes it's a matter of like other people seeing what you don't see in yourself and recognizing those gifts and that skill set, uh, and then just taking the leap.
00:13:08.639 --> 00:13:10.799
If it doesn't work out, I mean everything's figure outable, right?
00:13:10.879 --> 00:13:12.320
Doesn't Marie Forlio say that?
00:13:12.879 --> 00:13:13.039
Right.
00:13:13.120 --> 00:13:21.039
And I I tell, I told myself that I think when, you know, coming into this, my current role with Insights have been with them a little over a year and a half, so still not that long of a time.
00:13:21.200 --> 00:13:21.440
Yeah.
00:13:21.600 --> 00:13:31.279
Um, but you'll my colleague Adrian is here at SOAR with me, and he was so I overheard him saying to someone before the workshop, like, like we really had to convince her to take to take this job.
00:13:31.440 --> 00:13:35.759
Like she did not want to do sales, like she did not want to work with us, and we really had to talk her into it.
00:13:35.840 --> 00:13:41.600
And it's true, like I it wasn't um, I was being really intentional in my in my job search.
00:13:41.759 --> 00:13:45.039
Um, and I knew what I thought, the type of role I thought I wanted.
00:13:45.120 --> 00:14:04.000
Um, and then incisive kind of came into the picture, and I realized that even though, you know, the title and the the nature of the role wasn't necessarily what I'd pictured, the people and the company, um, the this the integrity and like the caliber of people at incisive were really um what drove me to say yes.
00:14:04.159 --> 00:14:06.639
And just like you were saying, I think they saw something in me.
00:14:06.720 --> 00:14:17.279
They saw qualities in my past, um, and that I demonstrated obviously through you know interviews and stuff and references, but they saw qualities in me that told, you know, that they thought I would be successful in this role.
00:14:17.759 --> 00:14:20.960
And I I approached it, I just touched the microphone, sorry.
00:14:21.200 --> 00:14:30.000
Um I also was like, well, I think I'm gonna be good at this, but like I don't know.
00:14:30.159 --> 00:14:30.320
Right.
00:14:30.480 --> 00:14:31.679
Like I've never done this before.
00:14:31.840 --> 00:14:32.399
How would I know?
00:14:32.559 --> 00:14:37.679
And I thought, you know, there there's there are two ways I could have, you know, answered that voice.
00:14:37.840 --> 00:14:43.759
One would be, oh, I'm not ready, I'm not fully qualified, I'm scared to, I'm scared to try because what if I fail?
00:14:43.919 --> 00:14:44.159
Right.
00:14:44.399 --> 00:14:52.080
Um, or which is what I ended up doing, was seeing it as a growth opportunity and a learning experience of like, okay, I'll try this.
00:14:52.240 --> 00:15:00.320
And if after, you know, six months, a year, year and a half, whatever it is, if I'm not successful or if I hate it, um, I can go do something else.
00:15:00.639 --> 00:15:01.840
And that is another data point.
00:15:01.919 --> 00:15:02.240
Yeah.
00:15:02.399 --> 00:15:04.720
That is another data point that I take with me on my journey, right?
00:15:04.879 --> 00:15:07.120
Yeah, okay, tried that, didn't like it, moving on.
00:15:07.279 --> 00:15:07.440
Right.
00:15:07.679 --> 00:15:08.399
Keep moving.
00:15:08.559 --> 00:15:11.200
Um, or but and and thankfully, I love it.
00:15:11.279 --> 00:15:11.519
Yeah.
00:15:11.679 --> 00:15:18.639
And so now I'm in this role where it's like I never would have imagined two years ago that I would be um, you know, in a in a sales role.
00:15:18.879 --> 00:15:23.679
Not only that, but then also, you know, sitting here today and getting these opportunities that are really, really cool.
00:15:23.919 --> 00:15:26.799
Um, had I not taken that leap and said yes.
00:15:27.039 --> 00:15:31.200
And um, and it's just it's fun to talk about, it's fun to reflect on.
00:15:31.679 --> 00:15:33.679
Well, like you have to be open to receiving it, first of all.
00:15:33.840 --> 00:15:43.200
When someone tells you you have a gift, sometimes you're like, D my, you know, and I think that like recognizing that you might not be recognizing that is is half the battle.
00:15:43.360 --> 00:15:49.279
Um, I think the other thing too is when we're looking at opportunities, especially in sales, uh, I have a sales background.
00:15:49.360 --> 00:15:52.000
I was, I was an enterprise field rep for a long time.
00:15:52.080 --> 00:15:55.039
I was a uh sales manager, director of sales.
00:15:55.200 --> 00:15:59.440
I think sometimes we don't look at it as we're educating our customers on things.
00:15:59.600 --> 00:16:03.360
And then naturally that value, if they need it, will be there.
00:16:03.519 --> 00:16:09.600
And so I think that that's part of healthcare just in general, is that we don't need to be sold anything, right?
00:16:09.759 --> 00:16:14.799
But you need to educate us on how this is gonna impact the patient, how this is gonna impact their experience.
00:16:14.960 --> 00:16:17.840
Or I did it now, I just touched the microphone too.
00:16:18.080 --> 00:16:24.480
Um this is the phone of podcast.
00:16:24.559 --> 00:16:25.360
We're live, right?
00:16:25.600 --> 00:16:27.840
We are unscripted and very live.
00:16:28.080 --> 00:16:35.360
But I think that that's part of the um allure of healthcare in IT is that there are so many things changing daily.
00:16:35.519 --> 00:16:49.360
Like you educate me on what it is that this is how this is gonna impact my clinical workflows, my, you know, just my day-to-day, because we're all humans at the end of the day, wanting to work and do good, but also move and innovate forward.
00:16:49.519 --> 00:16:52.399
So that's also kind of what we do here at Bluebird.
00:16:52.639 --> 00:16:55.840
So I love that you uh were open to doing this podcast.
00:16:55.919 --> 00:16:56.639
So thank you so much.
00:16:56.799 --> 00:16:57.840
Thank you for being a speaker.
00:16:57.919 --> 00:16:58.960
It was such a great workshop.
00:16:59.200 --> 00:16:59.440
Thank you.
00:16:59.600 --> 00:17:02.639
That's something we do at Bluebird before the big conference starts.
00:17:02.799 --> 00:17:04.880
We do workshops and we do all kinds of things.
00:17:05.039 --> 00:17:09.279
So you were the kickoff, and I'm very excited to have you today on the podcast.
00:17:09.440 --> 00:17:10.799
So thank you for the flight path.
00:17:11.039 --> 00:17:16.400
Thank you for the opportunity, and um, I'm excited to enjoy the rest of the conference with you guys.
