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In this episode of Finding Fabulous, hosts Kristin Hocker and Meghan Caponiti sit down with New York-based leather designer Susan Bender to explore her journey from corporate beginnings to building a successful fashion brand. Susan shares how early setbacks, including a failed business, ultimately shaped her entrepreneurial path and led her to create timeless, wearable leather pieces rooted in real customer needs.
The conversation highlights Susan’s philosophy of designing for comfort, longevity, and everyday confidence rather than fleeting trends. She also opens up about the realities of manufacturing in New York, the importance of ethical labor practices, and how understanding her customer has been key to her success. The episode closes with powerful advice for women still searching for their path: look inward, identify your natural strengths, and build from there.
Key Points
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Susan’s career path was not linear. Early experiences, including working outside of fashion and a failed business, gave her the foundation and resilience to eventually build her own brand
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A pivotal moment came when a Bergdorf Goodman sales associate encouraged her to turn a piece she made for herself into a business, leading to her first trunk show and initial validation of demand
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Her brand is built on designing for real women’s lives, focusing on comfort, ease, and timelessness rather than trend-driven statement pieces
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Susan emphasizes cost-per-wear value, creating high-quality leather garments meant to be worn frequently, not saved for special occasions
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Her mother’s influence played a major role in shaping her mindset, particularly the belief that taking risks is easier when you realize you have little to lose
This episode is a reminder that success rarely follows a straight line. Susan Bender’s journey shows how setbacks, self-awareness, and a deep connection to your customer can shape something meaningful and lasting. Her approach to fashion mirrors a broader lesson in life and business: when you focus on authenticity, quality, and what truly works for people, you create value that endures.
Connect with Susan
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