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In 2014, Brian Bogonko set out to solve a simple problem: how do you sell event tickets digitally, track who is buying and eliminate the fragmented cash and paper systems that defined Kenya’s events industry?M Tickets went on to process more than 1 million tickets across 1,000+ events. But the real business challenge came later. Commission rates that once reached 20% fell to 15%, then 12%, and eventually 3% to 5% as competition intensified. M Tickets had to automate operations, cut costs and rethink what it was actually selling.Brian breaks down the economics behind ticketing, from system crashes caused by last minute demand and ticket fraud to the cost of staffing event gates, building scalable technology and managing cash flow. He also explains how the business went from a team of around 20 to six as margins tightened.Today, M Tickets is moving beyond ticketing into payments, access and experiences. That shift has culminated in a KSh 100 million transaction with Cloud9, bringing together ticketing and payments with a larger ambition for Kenya’s creative and events economy.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Kenya’s Events Business Has a December Problem02:41 How M-Tickets Started06:17 The KSh 100M Cloud9 Transaction16:08 The 2 Chainz Ticket That Started It17:57 How Churchill Became M-Tickets’ First Major Client23:17 Why M-Pesa Made Digital Ticketing Possible34:41 What Happens When 10,000 People Buy Tickets40:38 How Competition Destroyed Ticketing Margins51:36 Inside Kenya’s Ticket Fraud Problem58:05 The Real Cost of Running a Ticketing Business01:06:10 Why Event Ticketing Became a Commodity01:11:12 How M-Tickets Became More Than Ticketing
