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What do 30 years inside American politics teach you about what actually moves voters?
In this special episode of the Face Forward Podcast, Vaughan Emsley sits down with veteran political strategist Mark Riddle for a candid conversation about campaigns, candidates and the changing American voter.
From starting out driving a Senate candidate across Kentucky to helping identify Joe Biden as the Democrat best positioned to defeat Donald Trump, Mark has seen political campaigns from almost every angle.
He and Vaughan talk about why campaigns need to tune out the political “chattering class” and listen to voters; what economic anxiety is really doing to the electorate; why patience and timing still matter in an instantaneous political culture; and why a candidate’s brand, purpose and authentic self need to be established before the campaign clock starts ticking.
A fascinating conversation about what campaigns too often get wrong — and what it takes for the right candidate, with the right message, to meet the moment.
Disclaimer: The views and opinions expressed by our guest are his own and do not necessarily reflect those of Face Forward, its founders, partners, or clients.
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