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Welcome back to another episode of The Curious Consumer! This week we dive into coconut water's surprising resurgence—why a 2010 darling is suddenly back in the spotlight and what brands are doing to capitalize on it. Check out our full deep dive on coconut water here!
Then, we dig into how the PB&J wars are heating up, a new squeezy peanut butter, Smash Foods’ fresh $18M raise, and the truth about Gen Z drinking habits. Let's get into it!The Breakdown
00:00 Intro
02:12 Why coconut water is the hottest bev right now
14:29 The PB&J wars heat up
22:14 Squeezy PB launches in US
24:42 $18M for jam
28:11 Gen Z is indeed drinking again
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