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I just coached someone to $3.2 million in a launch.
Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face.
In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight that most coaches miss because they haven't repositioned how they think about pricing.
Over 17 years, I've built multiple revenue streams: courses (14,000 people through Conversion Story Formula), group coaching, masterminds, and advisory boards. But premium private clients sit at the tip of the spear. I've made $300K-$600K per year from premium clients while only working with 15 total clients per year. Right now, two clients just signed this week for $62,000-that's for about 10 coaching sessions.
Here's the shift: the price of your coaching isn't determined by your current audience. It's determined by who buys it.
What you'll learn:
→ Price is determined by the person, not your current audience - Why context changes everything
→ Solve urgent, important problems - The "broken tooth" problem that demands premium pricing
→ Be a stallion whisperer - Why you don't have to have done it to coach someone through it
→ Why one-on-one coaching at premium rates isn't the same as a one-on-one coaching business
→ How to attract the right premium clients without changing what you teach
→ The structure of premium private client offers ($3K-$10K/month models)
→ Why scarcity in premium clients actually increases the value of everything else you offer
Real insights from the episode:
- Why I charge $3,800/hour now when I used to charge $125/hour
- The manny example: same job, $40-55K for a regular family vs $150-200K for a high-net-worth family
- How executive families will pay premium rates for parenting coaching when the stakes involve billion-dollar deals
- Why Olympic coaches didn't all win gold medals themselves
- The difference between building a one-on-one coaching business vs adding premium private clients
- How 15 clients per year can generate $300K-$600K in revenue
- Why 3-4 month engagements work better than long-term coaching relationships
- The Kajabi feature that brought 14,000 people through Conversion Story Formula
- How premium pricing affects perception and scarcity of all your other offerings
Premium Private Client Masterclass:
I'm hosting a live masterclass on building premium private clients-everything from positioning and messaging to structuring your offers and attracting the right clients. Discover how to add $10-20K/month in new revenue by working with just 3-6 premium clients per year. Go to colinboyd.co/premium to register. It's completely free and I'll be answering questions live.
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode338
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
