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Why do so many business change initiatives fail?
Rujuta Singh joins me to explain why the human element often determines whether transformation succeeds or stalls.
With more than 22 years across technology, consulting and transformation, Rujuta has seen the gap between strategy and execution from the inside. We explore why focusing only on systems and tools can lead to failure, why leadership teams can spend months trying to make one decision, and how executives can create genuine adoption rather than resistance.
This conversation is especially relevant for CEOs, executives and transformation leaders managing major technology and AI programmes who want to move beyond tools and understand the organisational realities behind change.
Rujuta started her career in technology, worked with Microsoft in Seattle, advised companies across multiple industries and eventually discovered that the hardest part of transformation usually is not the technology. It is people.
Her own journey was not linear. She moved to the UK with almost no money, survived on one inexpensive meal a day while waiting for her first salary, has been fired twice, built her own company and learned through difficult periods to trust herself.
Today, through Solve Together, she works with executives and boards on AI strategy and transformation, helping organisations move from tool first thinking towards measurable business value.
Timestamp for you:
00:00 Introduction
01:24 Why AI programmes struggle to create value
02:49 Why starting with the AI tool is wrong
05:15 Measuring AI productivity
09:13 Growing up loving maths and computers
12:25 Moving from technology into business
14:39 Working with Microsoft in Seattle
20:09 The leadership meeting that changed her thinking
21:05 Six months trying to make one decision
23:20 Why transformation is a people problem
26:20 Why she founded Solve Together
30:13 Moving to the UK with almost no money
32:39 Learning to trust herself
37:32 Why traditional transformation models fail with AI
39:56 Why a three year AI roadmap may already be wrong
41:24 The role of orchestration in transformation
45:39 Rujuta's exact ExecDNA
46:54 Closing
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Mario Rivas
Founder of ExecDNA
LinkedIn: mariorivassanchez
Rujuta Singh
Founder of Solve Together
Website: solvedtogether.co.uk
LinkedIn: rujutasingh
Spotify: ExecDNA Podcast
Apple Podcasts: ExecDNA Podcast
#execdna #ai #leadership #businesstransformation #businessstrategy
