درباره این پادکست 🔗
Exceptions from the Drift Podcast Network is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today, in an era full of choice and noise, brand has become THE go-to strategy for differentiating your company. Join Drift and your host, author and keynote speaker Jay Acunzo, as we journey around the B2B world to understand what makes these companies tick and experience for ourselves the power of brand. Learn what it takes to become an exception.
فرکانس به روز رسانی:
every 12 days
میانگین طول صدا:
36 minutes
انگلیسی
ایالات متحده آمریکا
21 قسمت
از سال 5 فوریه 2019
episodic
آخرین اپیزود 🔗
In the series finale of Exceptions, we go inside the mind (and schedule) of one of the world's top CMOs, Sarah Kennedy Ellis of Marketo. We discuss the acquisition by Adobe, how brand affects her team's work and her own, and why the Exceptions exploration is the most important journey for modern ma…
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Exceptions With Jay Acunzo را جستجو کن.
اپیزود قبلی 🔗
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently…
We've talked to lots of marketers marketing to marketers in this series, but how can we as marketers build a beloved brand in an industry that isn't our own? Today, we talk to the SVP of Marketing at Toast, Kevin Hamilton, to explore what it takes to earn trust in a new community, as they've done w…
Over the course of this series, we've profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers -- ahh, the dream, right?). But what if your product is highly technical in nature? How…
It feels like we say it every day: Marketing is changing. Fast. In this episode, we talk to Workfront's CMO Heidi Melin about what the future of work entails, why we're ill-prepared at most organizations, and what to do about it.
In this episode, we perform a live audit on Jay's workflow (it gets hairy) with Zapier's Head of Certified Experts Program, Jesse Parker, and we're joined by Zapier CEO and co-founder Wade Foster, who helps us uncover the one simple truth that can help solve a ton of problems encountered when scali…
What if you could generate more business by building a brand that fewer people were aware of, rather than more? This episode runs counter to our conventional wisdom as marketers in the most refreshing way. Tune in to learn more about powerhouse content creator, Animalz, and the story behind their s…
In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can imp…
Today, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP of Marketing Dave Gerhardt. Hear why the company felt it was time to do so, how they plan to promote it (without derailing the team), and more details about the wins, frustration…
How do we divide up our time as marketers to build a great brand? Do we know? Do we have a PLAN to do so? In the Season 2 premiere of Exceptions, host Jay Acunzo goes inside SparkToro, the audience intelligence search engine, cofounded by former Moz cofounder and CEO, Rand Fishkin, and Casey Henry,…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Drift است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
موتور جستجوی پادکست
می توانید از وب سایت ما برای جستجوی پادکست های3,827,930و قسمت های196,318,180بر اساس افراد، مکان ها یا موضوعات استفاده کنید.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Exceptions With Jay Acunzo را جستجو کن.
این پادکست مدعی دارد
This podcast page is claimed and managed by
@p1856
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
