Evo DK #412 - Designing The Organisation To Optimise Customer-Centricity

Today's episode is hosted by Connor Leyland and they are joined on the podcast by Katalin Doczi Nagy, Design Director at Laerdal Copenhagen A/S, Leif Björklund, Chief Product Officer at YouSee and Max Fischer, Director Engineering at Trade Republic. The conversation explores customer centricity and how organisations can be designed to better align with customer needs and expectations. The exchange highlights the role of product strategy, design thinking and engineering leadership in delivering consistent customer experience. Further discussion looks at how businesses can embed customer centricity into their structure, processes and culture, ensuring long-term value creation. The group also considers how organisations can evolve to remain responsive and competitive in dynamic digital environments.

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