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In this episode of Everyday Excellence, host Todd Baldwin interviews Adam Stokes, owner of Maverick Cleaning Solutions LLC.
Adam shares his journey from working traditional jobs to launching his own carpet cleaning business in Caldwell, Idaho, and the lessons he has learned during his first year as an entrepreneur.
He discusses the challenges of building a customer base with a limited marketing budget, using door hangers, referrals, Angi leads, Google Local Services Ads, and online reviews to grow his business.
Adam also explains how specializing in pet stains and urine treatment helps differentiate Maverick Cleaning Solutions, why he focuses on selling his expertise and customer service rather than competing on price, and how responding quickly to leads can improve conversion.
The conversation also explores the importance of building a strong online presence, preparing a website for search and AI-driven discovery, expanding into commercial cleaning, and creating additional service lines as the business grows.
Adam shares why entrepreneurship has given him greater control over his schedule and allowed him to spend more time with his family and coaching, while offering practical encouragement to anyone considering taking the leap into business ownership.
Maverick Cleaning Solutions LLC website: https://mavcleaningsolutions.com
