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Our sport runs on passion—which means that sometimes, strong opinions can be treated like absolute truths. From “skiing is dying because it’s too expensive” to “skiing is ruined because the mountains are too crowded,” there are several commonly held myths that can shape how people feel about the ski industry and our company, long before they ever set foot on the mountain. In this episode, CEO Rob Katz and his Chief of Staff take on the loudest narratives one by one—cutting through the noise and separating fact from fiction along the way.
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