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Local advertising dollars are growing, but the businesses spending them—and the products they're buying—are changing faster than many media companies' sales strategies. For publishers building their 2027 budgets, Borrell Associates' CEO Gordon Borrell's message is direct: Growth will require finding a different customer and bringing more to the sales call than another advertising package.
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اپیزودهای قبلی E&P Reports with Mike Blinder را جستجو کن.
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