Data Monetization Unveiled: Trends and Insights with Douglas Laney

The Enabling Digital with Systems Plus podcast series explores how CIOs can capture opportunities by looking at and beyond technology and data to propel their organizations into the digital forefront.The podcast series looks at how independent thought leaders and visionaries from the tech industry across the globe bring their ideas to scale within the business world, sharing innovative, path-breaking insights with our listeners.We interview experts on trends and best practices for IT leaders. We talk monthly with tech thought leaders on 21st-century business topics like innovation, digital transformation, AI, automation & Tech talent.Guest Expert details:Doug Laney is the Data & Analytics Strategy Innovation Fellow at West Monroe Partners where he consults to business-, data-, and analytics leaders on conceiving and implementing new data-driven value streams. He originated the field of infonomics and authored the best-selling book, “Infonomics.” Doug is a three-time Gartner annual thought leadership award recipient, a World Economic Forum advisor, a Forbes contributing author, and co-chairs the annual MIT Chief Data Officer Symposium. He also is a visiting professor at the University of Illinois and Carnegie Mellon business schools, and sits on various high-tech company advisory boards. Follow and connect with Doug on Twitter and LinkedIn.Key Takeaways

• How can data be transformed into a valuable asset with measurable economic benefits?
• What’s the key to effectively measuring and managing data assets for optimal results?
• How might the shift to separate data and technology roles reshape organizations?
• What innovative methods create self-funding data environments beyond traditional data selling?
• How do organizations overcome challenges when embracing data monetization?
• Can generative AI unlock untapped potential in analyzing unstructured content?
• What’s the value of AI in ideation workshops and determining data market value?
• How can businesses foster creativity in data monetization?
• What’s the next exciting chapter in the journey of data monetization and AI?