Moving Forward 2025

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Welcome to a special
episode of Empower Apps.

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Once again, I'm your host, Leo Dion.

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Today we're gonna do a review
of 2024 for me personally

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and what 2025 will look like.

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We'll talk about the job
market, the market for indies

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and freelancers like myself.

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We'll talk a bit about Apple's year and
what 2025 could look like for Apple.

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We'll talk about previous episodes,
videos, and tutorials from this year,

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and what was a hit and what wasn't.

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Last but not least, we'll talk
about my plans for 2025 and

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opportunities for you to be involved.

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For me personally, this was a big year.

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Not only did I speak in London
at Server-Side Swift Conference,

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but also at one more thing, the
side conference during WWDC.

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But as soon as I got back from
WWDC we decided that this is the

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year for the Dion family to move.

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We didn't move very far.

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We stayed in the same town, but we are
looking for a place that was bigger

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and closer to family and school,
walking distance to various places.

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Not only that, but I made a big
decision for my career this year.

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Before we get started, let's talk about
the economic situation that was 2024.

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Well, it wasn't particularly
on an awful year economically.

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It did affect the tech
industry pretty strongly.

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What I mean is when it comes to
software developers like us, it

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was a particularly tough year.

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If you've listened to my previous
episodes, you probably heard me

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say that the three big factors were
interest rates and inflation, the

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anticipation for AI and the reaction to
the post COVID over hiring that we saw.

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With high interest rates,
companies were playing it safe.

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There's also this anticipation
that AI will continue to progress.

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So a lot of companies are saving money
and just not trying to hire because

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they think those jobs will be obsolete.

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And of course we know that companies
hired a lot of engineers during covid.

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I do think post-election companies
think the market will be more

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stable, so they will be, feel more
comfortable hiring more engineers.

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I do think 2025 will be the year
we begin to see the limits of ai.

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I do think AI will continue to
progress, but not in the way science

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fiction and many prognosticators
suggest I've spoken before about how

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I've made AI part of my workflow,
and I think it's gonna have a big

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effect on everybody's day-to-day work.

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But at the end of the day, it's
important for someone to have actual

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deep knowledge than to rely on ai.

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If I'm afraid of anything, I'm afraid
AI will make it easier for people

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to make cheap, unreliable work.

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We've already seen this with some video
that's been built using AI and forms,

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emails that we get, things like that.

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And we've also seen this in the
hiring process, which I'll get into.

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It's affected that in a negative way.

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Not only has AI made the application
and hiring process even more difficult,

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but the proliferation of ghost posts
where companies post jobs without

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any plan for immediate hiring has
made the process more difficult.

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And so where software engineers have
been laid off, so have HR employees,

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so that makes the problem even worse.

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And so at this point, I found that posts
on the web are not even worth my time.

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And really what I've found the
best way is through personal

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connections with other people,
which has been the most helpful.

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So with all the challenges in finding a
new contract and having just persisted

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a new home, and with our 6 children
becoming older and more expensive I've

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decided to pursue a full-time job.

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I've been working a full-time
job for over a month now.

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Not only do I like having a
steady paycheck and benefits

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but the team has been fantastic.

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I know them from previous work and
I've been really excited to contribute

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and help guide the team through the
set of features and enhancements

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that we'll be making to the app.

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This, of course, will have ramifications
for my contract and indie work,

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but also for you, my audience, but.

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We'll get into that
later in the episode.

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Let's now talk about Apple
and how 2024 went and what

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Apple's 2025 might look like.

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So I actually had to look it up, but
this was the year that not only have

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we seen Apple Intelligence, but we've
also seen the release of the Vision Pro.

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That was back in February.

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So.

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We have these two big products that
Apple has been pushing, that I would

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say has not been a roaring success.

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We know that the sales figures
for the Vision Pro are not great.

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And we know that there's been a
lack of new apps for the device.

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We also know that Apple Dev intelligence
hasn't had the best press lately, and

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we're already seeing some pullback from.

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The next release of iOS.

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Now we know, of course, that Apple
is in a very safe place economically,

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but this year it seems like they
have had some real struggles

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when it comes to new innovations.

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While many people think that.

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These have been planned perhaps as
slow growing or improving products

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that they will continue to iterate
over the Vision Pro or iterate over

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Apple intelligence that seems to kind
of contradict their marketing plan.

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In particular with Apple Intelligence
being the flagship feature for

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the iPhone 16 at least that's what
Snoop Dogg and Brian Mahomes tells

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me every time I get an ad online.

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So, I don't know, people have
become kind of skeptical of Apple's

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innovation and this year shows.

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For me personally, I had no interest
in purchasing a $4,000 vision Pro.

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Because I just, I can't envision
any way of making up that cost and

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I've already been burnt developing
for devices like the Apple Watch.

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I mean, I love my Apple Watch and
it certainly has grown into the

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successful device it is today.

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But I would be less tolerant of any sort
of issues I run into if I'm gonna spend

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something like $4,000 on a vision Pro.

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On top of those challenges, we know
that when it comes to trade in 2025

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there could be some significant
challenges especially in relation

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to Apple's relationship to China.

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We can see Apple trying to cur favor
so they aren't affected as much.

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They will be in some way if
not in the immediate future.

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Certainly long term.

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As far as the Vision Pro in 2025,
it's a big unknown whether they're

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gonna keep iterating and putting
new silicon chips or coming

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out with a more budget version.

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I mean, I do think they will continually
improve the product, but whether

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it's a more, long term thing like
the Mac Pro or a home pod I think

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seems to be the way it's leaning.

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I don't know how they're gonna
make it more market friendly when

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it comes to Apple intelligence.

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I think they'll continue
to improve upon it.

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But I feel like many of us have
been burnt by the string of.

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Siri improvements that
we've seen over the years.

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So I'm hesitant to see
those improvements to Apple

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Intelligence make a difference.

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So as far as successes for Apple this
year we've seen that the redesign M

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four back mini has been a big hit.

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That there's still a product
and a desire for their

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most consistent product.

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Apple fans truly love the Mac and
we continue to see dividends from

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their investment in Apple silicon.

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Maybe this will be the year
they focus on core strengths.

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We've been hearing a lot of pro
rumors about new products this year,

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such as the home pod with a screen.

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So we'll see how 2025 turns out.

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I do wanna note one thing where
Apple has tried it to grow

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revenue has been services such as
iCloud, apple TV plus Apple Music.

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As iPhone sales have pretty
much slumped or plateaued.

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As far as a developer, I'm sure
many of those services were

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written in Java many years ago.

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If my trip to London is any indication
with the announcement of Swift Java

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Interop, I am sure there's a drive
for Apple to migrate those services

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over to Swift, which I think goes to
show you that Swift will continue to

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be a big part of Apple's development.

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I would include server side Swift will
continue to be a good skill to have

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.
So now that we've talked about Apple,
let's get into what specific topics

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people were interested in this year.

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So in 2024 I looked at all the
statistics from the podcast,

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from YouTube and from my blog
and just kind of looked at

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what I saw was the big picture.

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So.

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It comes as no surprise, probably
that Swift UI is really popular still.

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Any episode that mentions Swift UI,
gets a ton of views or listens . So

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that will be something I'm gonna
continue investing in for this year.

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Whether it's migrating from UI kit or
dealing with state change or interesting

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animations, anything like that.

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A lot of people are interested in
Swift 6 in the future of Swift.

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We've had Matt on several times
and at CMC folks really enjoy his

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take and his tips he offers when it
comes to developing in Swift 6 or

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migrating to Swift 6 So yeah, we'll
be continuing to talk about that.

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I'm sure you're gonna be busy
working on that stuff too.

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Outside of code, there's always
interest in things like architecture.

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Anything involving big
picture software development?

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I think it's a great way.

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I, I think folks who are looking
to expand their career or build

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something that will be easy
to maintain, always gonna be

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interested in those kind of topics.

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For the long-term development
of their products.

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It seems like there's still interest in
Swift Package Manager and Server side

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Swift, so I'll continue to do that.

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It seems that Swift Package
Manager is increasing an interest.

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So that's a topic I enjoy and
we'll be happy to continue

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showcasing on the podcast.

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Lastly, when it comes to timely topics
folks are interested in how AI and

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language models fit in their daily
development workflow rather Than

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necessarily the development side of it.

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So I will continue to talk about that

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.
I wanna mention there's
still an interest in my

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live streams with a new job.

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I still need to figure out
that schedule for that.

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But be on the lookout
for that in the future.

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If you have any suggestions for a
topic or something you wanna watch me

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live stream, do please do let me know.

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I'd greatly appreciate it.

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I'd love to showcase something
I'm working on, so that's

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definitely gonna be something we.

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Let's talk about my future plans
for 2025 as far as app development.

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With my limited schedule, I'm going
to attempt to build smaller apps.

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I really want to implement
Jordy's 2, 2, 2 method.

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I have a link to that.

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Episode and perhaps his talks
in the show notes as well.

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As far as existing apps, I
will continue to update them.

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I'm still in the middle of a
rewrite of Har Twitch, which

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will be rebranded Bitness.

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I'll be continue to be
working on that this year.

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My work on bushel will continue in 2025.

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I have some big exciting
plans for that one.

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I can reveal something now
that have already begun.

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Open sourcing part of
bushel's code first.

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As you may have heard, I open
sourced the library I built for

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interfacing with Swift data.

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Data Thespian.

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Data Thespian allows you to
use model actors to query an

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interface with Swift data.

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In the background, I've already
written a series of tutorials.

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If you follow me on social, which
you can check out in the show notes

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below there will be more tutorials
coming out regarding things like

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synchronization and notifications.

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So be sure to follow me on
social media or subscribe to

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the newsletter to get those.

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I'm gonna be open sourcing the Swift UI
views the reusable pieces from Bushel.

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This library will be called
Radiant Kit, and I'll be writing

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a series of blog posts and
documentation for that as well.

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Be on the lookout for that.

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Next is bushel kit.

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I need to add more documentation
and build that out more.

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But I'm planning to open source parts
of bushel that can be open source.

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Things like easy access to
ACL I allowing for third

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party development of anything.

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Any pieces that I can extract and that
I feel like are reus not reusable,

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but pluggable, I guess into like
a, something like a CLI tool that's

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what will be included in bushel kit.

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I am finishing up package DSL.

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I've talked about that before.

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It's a specification and a set of
code, which allows you to easily create

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large and complex Swift packages.

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I'll be including a I'll be
including documentation, a

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command line tool, and more soon.

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So like I said, follow
me, listen to the podcast.

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Read the newsletter to hear
more about that as well.

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I will be continuing to
focus on the podcast in 2025,

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but it will be more focus.

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Part of looking at the
analytics was looking at.

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What months were the most popular?

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It's re pretty revealing that months
around WWDC in September when the

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iPhone is released, tend to be
the biggest months of the year.

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So I will really be focusing on
those and taking more time off of

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recording in the more quiet months
like I did with January as well.

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I wanna create more focused episodes
on topics which you really like.

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One thing I've learned is how much
you also like my written content,

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so I will focus even more on that.

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As far as tutorials and blog posts we've
already talked about the Swift data

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stuff and there'll be more stuff about
Swift Package Manager and some of the

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open source projects I'll be working on.

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Lastly, concerning bright digit.

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Contract work that will not stop.

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I still have existing clients and
clients who are interested but

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I'll be looking for subcontractors.

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So if you're someone who can
help me in my team with existing

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work or new work let me know.

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I'm specifically, of course,
I'm looking for iOS developers.

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But with the projects that
I have, I do a lot of macOS

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development, watchOS Development,
HealthKit , Server-Side Swift.

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If you're somebody who knows
about Swift and also has done

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any VueJS or TypeScript work that
would be really helpful as well.

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So if that's something you're
interested in reach out to me.

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You can email me at.

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leo@brightdigit.com.

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Send me your resume and any info
regarding what you're looking for

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or your availability or rate, things
like that please do send that to me.

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I'd really appreciate it.

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' cause I'm definitely looking
for help in that space.

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Before I close out, I wanted
to thank you, the audience.

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It has been a real inspiration for me to
continue recording, sharing my thoughts.

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It's a great opportunity for me
to talk to folks who are 10 times

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smarter than me, and I enjoy it.

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And I hope you've enjoyed listening to
me as well, talking about development in

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the apple space and Swift development.

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Those are things I enjoy and that
inspiration from you telling me

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how much you love the show will
continue to guide me in 2025.

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I also want to especially
thank my Patreon audience.

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I.

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That has been fantastic.

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If there's anything you would like
for me, I know you've really enjoyed

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the early access stuff and just kind
of getting insight scoop on what I've

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been working on, like this script here.

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Thank you so much for your contribution.

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I'll continue to share exclusive
content and give you early access

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to those articles and tutorials and
getting your feedback and your support

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has been greatly greatly inspired me.

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I'm looking forward to 2025 and
continuing to produce content for you.

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If you have any suggestions or comments,
please reach out and let me know.

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The, if you don't wanna join my Patreon,
you definitely should be looking

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into subscribing to my newsletter.

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I'll have a link to that
in the show notes as well.

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And least you can do perhaps is,
and I say this, every episode is

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put a review in for the podcast.

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That would be greatly appreciated.

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Or if you're watching this on
YouTube, like and subscribe as well.

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It's a great way for me to know
what you like and what you enjoy.

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I enjoy making this, so I am gonna
continue in 2025, going pretty well.

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I hope you had a wonderful 2024 and I
look forward to speaking to you again.

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Bye everyone.