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In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder, Lisa March, sits down with CEO Kevin O'Sullivan for a candid conversation that goes back to where it all began. Together, they reflect on how PIP started with relationships, reputation, and insider knowledge (and inside jokes), and how those early priorities shaped the company's values and growth over the last sixteen years.
Lisa and Kevin share stories from the early days of building the business, the lessons they've learned as partners, and what has kept their collaboration strong through different eras of EdTech. The conversation doesn't stop at the past, though (and neither do the laughs and great stories). They also look ahead to the future of marketing in education, exploring new strategies, trends, and AI-driven technologies that are reshaping the field today.
This episode is part retrospective and part future-oriented, offering listeners both an inside look at the origins of Partner in Publishing and timely insights into where EdTech is heading next.
Sponsored by Partner in Publishing:
https://partnerinpublishing.com/
Bookmarks:
00:00 Introducing the Lisa and K.O. Show, Powered by PIP
5:50 The PIP Difference: A Full-Service Partner
9:14 Customer Support as a Lesson of the Pandemic
11:24 Developing Product Ambassadors and "Real Fans"
14:14 Modernization: Bringing Marketing and Sales Under the Same Roof
14:58 Social Media Marketing vs. Email Marketing
16:52 Developing Great Storytelling Content
19:50 You Can't Just Do One Thing
22:30 Working With Solopreneurs vs. Designated Team
27:01 Building a Culture of Mentorship and Connection
28:39 Everyone is a Publisher
