Boost Sales by 30% with this Email Marketing Best Practice

You can boost the sales and leads you get on your website by 30% without getting more website traffic. In this episode of The Compete Marketing Group Show, we share one of the many email marketing best practices we use that can add revenue to your bottom line. 

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

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Today you’re going to learn how to generate upwards of 30 percent more leads, or revenue on your website without getting more website traffic.

When somebody comes to your website, and starts the process to either purchase a product, or fill out a form to become a lead for your business, they might end up stopping halfway through.

• This can happen because they get distracted,
• maybe a phone call comes in at their office,
• or maybe they’re confused by the process and need to do more research.

But the bottom line is that person is;

• Interested in purchasing your product, or becoming a lead for your business, but
• They didn’t complete the actual process, and
• So now, you’re not aware of that person.

One of the things that you can do to greatly increase the leads, and sales you get from your website is to have a follow up process in place to follow up with people that started the purchase process, but did not complete it.

This is called an abandoned cart sequence, or a follow up sequence, and basically what you’re doing is;

• You’re keeping track of the people that start the actual purchase process, or
• Start the process of filling out a form on your website to become a lead,
• BUT they do not actually reach the completion of that process.

Now we don’t want to go into too much technical detail of exactly how to do this, because it really depends on what system you’re on. But this is something you should definitely have in place if you’re generating leads, or you’re trying to sell products on your website.

If you run an E-commerce store that actually sells products, this is pretty simple to do depending on what platform you’re on. Basically what it does is;

• It tracks as somebody is going through the checkout process to purchase a product if they actually reach the confirmation page at the end.
• Even if they didn’t reach that page, you will already have some of their contact information, and
• You can then generate a follow up email to that particular person.

If you have a lead  generation website, you can have a multiple step process to actually generate a lead. For example;

• You can start by asking for the person’s email address,
• Then on the next page, you ask for a little bit of detail about their particular question, or about what product they’re interested in, and
• Then you have the confirmation page.

Even if that person doesn’t actually fill out the information on the product page, but they’ve already entered their email on the first screen, you can also generate a follow up to that person.

The bottom line of what you’re doing is tracking if somebody starts the purchase process, or the lead process, and doesn’t actually finish, you’re basically able to follow up with that person automatically.

If you’re interested on how to accomplish this depending on what platform you’re using for your website, feel free to reach out to us at competeonweb.com. We’d be happy to take a look, and make a recommendation on how you can integrate this in your business.

But if you’re selling products, or generating leads on your website this is a great way to grow the amount of sales, and leads that come from your website without having to get more website traffic then you’re getting.