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In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jamin, co-founder of AI Commerce, about the importance of multi-channel distribution strategies for e-commerce brands. Drawing from over 20 years of experience, Jamin explains why relying solely on Amazon poses significant risks and how diversifying across multiple channels drives growth and increases brand valuation. The conversation covers practical steps for expanding distribution, including evaluating new marketplaces, starting with best-selling products, and partnering with experts. Jamin also recommends Traction and Scaling Up as essential business frameworks and highlights AI tools as key productivity drivers.
Timestamps:
00:00:00 Introduction to the Ecomm Breakthrough Podcast
Host Josh Hadley introduces the podcast, his consulting services, and a special offer for a free business strategy audit.
00:01:38 Introducing Jamin from AI Commerce
Josh Hadley introduces the guest, Jamin, co-founder of AI Commerce, and highlights his extensive 20-year experience in e-commerce.
00:03:14 Jamin's E-commerce Journey
Jamin explains how he started in e-commerce over 20 years ago, leading to the creation of his multi-channel service companies.
00:05:20 The Importance of a Multi-Channel Strategy
Jamin discusses why a multi-channel strategy is crucial for growth, as individual channels become more saturated and expensive over time.
00:07:26 The Future of Amazon-Only Brands
Jamin explains the risks for brands focusing solely on Amazon, including knockoffs, and why diversification is key for long-term success.
00:09:55 Three Actionable Takeaways
Josh summarizes three key actions: list and prioritize new channels, start with best-selling products, and partner with experienced experts.
00:12:45 Jamin's Offer and Contact Information
Jamin offers a free audit for listeners and explains how his team's expertise and relationships can help brands grow.
00:14:11 Most Influential Book
Jamin recommends "Traction" and "Scaling Up" for their effective business operating systems that help manage and grow a company.
00:15:09 Favorite Productivity Tool
Jamin discusses using AI tools like ChatGPT and integrating them into other platforms like Gmail to improve productivity and workflow.
00:15:50 Most Admired Person in E-commerce
Jamin names Carlos Cashman, co-founder of Thrasio, as a leader he admires for his expertise in channel distribution and scaling businesses.
Links and Mentions:
Tools and Websites
"Ecomm Breakthrough Consulting": "00:00:58"
"AI Commerce": "00:02:09"
"Buy with Prime": "00:02:09"
"Thrasio": "00:04:11"
Books
"The E-Myth by Michael E. Gerber": "00:00:00"
"Traction: Get a Grip on Your Business (Entrepreneurial Operating System) by Gino Wickman": "00:14:11"
"Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish": "00:14:11"
Productivity Tools
"ChatGPT": "00:15:09"
Influential Figures
"Carlos Cashman (Co-founder of Thrasio)": "00:15:58"
Action Items
"Create a list of marketplaces/channels": "00:09:55"
"Start with best-selling products": "00:11:27"
"Partner with experts/mentors": "00:12:30"
Transcript:
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, the author of the Emeth, and Roland Frazier. Today, I'm speaking with Jamin. Jamin is the co-founder of AI Commerce, a multi-channel digital agency offering a full spectrum of e-commerce services. And we're going to be talking a lot about the growth lever of expanding your distribution channels. This episode is brought to you by Ecom Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Jamin, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were a lot of obstacles that I ran into that could easily have been avoided had I had a mentor or a guide along the way to help me oversee and overcome a lot of those obstacles.
Josh Hadley 00:00:58 So to our listeners, those of you who are running into obstacles or hitting plateaus and want to know the next steps to take your business to the next level, then go to Ecom Breakthrough. That's ecom with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving. I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh at Ecom breakthrough. Com and in your subject line say strategy audit and tell me why I should choose you and your business to work with for this month. And if you don't get selected this month, don't worry, you'll be entered to win for future months to come. Today I'm super excited to introduce you all to Jamin. Jamin is a co-founder of AI Commerce, a multi-channel digital agency offering a full spectrum of e-commerce services, including launching strategies, ad management and fulfillment. And he is also a partner with buy with Prime. Jamin is also a co-founder of brands, which helps e-commerce businesses sell into brick and mortar channels, and AIC brands, which invests in and owns multi-channel brands.
Josh Hadley 00:02:09 He has been a thought leader in e-commerce for over 2020 years, and an early investor and advisor for e-commerce companies including Thrasio. So with that introduction, welcome to the show, Damon.
Jamin Arvig 00:02:22 Thanks, Josh.
Josh Hadley 00:02:23 Damon. We originally met at Camp Ecom, Brandon Young's event. You were speaking. I spoke, and, you know, I was impressed with the amount of knowledge that you shared there, and it really got my mind going in regards to what we could do with our own brand to expand not only into retail, but just across multi-channel distribution, to really capitalize and help take the brand to the next level. We've subsequently had follow up meetings and we've really dove in, and it has ...
