درباره این اپیزود
The decision to rebrand was right. The execution went wrong. Julia Carcamo walks through the three failure modes that sink most casino rebrands, the six-step sequence that gets them right, and what a real rebrand costs. Both when you get it right and when you don’t.
Part 2 of 2.
Free Rebrand Kickstart Call https://www.jcarcamoassociates.com/brand-diagnostic-and-strategy-kickstart/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
Part 2 of 2.
Free Rebrand Kickstart Call https://www.jcarcamoassociates.com/brand-diagnostic-and-strategy-kickstart/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
انگلیسی
ایالات متحده آمریکا
رونوشت 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Drivetime Marketing Podcast را جستجو کن.
قسمت های دیگر در این پادکست
The best teams at the World Cup don't win because they have the biggest rosters or the largest budgets. They win because they prepared — coached, drilled, and built around a deliberate system before the first match was played. Julia Carcamo breaks down four disciplines that separate casino marketin…
Most operators enter the rebrand conversation asking the wrong first question. Whether a rebrand is a good idea matters far less than whether it's the right answer to the problem you actually have — and in most cases, the root cause traces back to execution, offer, or experience, not the brand iden…
Most casino brand projects go over budget, over timeline, or both — not because of bad creative work, but because the scope was wrong before the work ever started. A refresh, a rebrand, and a repositioning are fundamentally different projects, and choosing the wrong one doesn't just waste money — i…
A brand isn’t a logo. Which means a rebrand isn’t a logo project. Julia Carcamo walks casino operators through the five Jules Rules of Branding, plus the story of a regional property whose visual refresh backfired within six months. Perfect for the drive to your next leadership meeting.
Part 1 of 2…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Julia Carcamo است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
