453 | Why Every Contractor Needs to Be on Video Right Now: The Practical Playbook with Cam Beaudoin

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There's a lot of people out there, right, who have invisible disabilities, right?
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Colorblindness, dyslexia, sight impairments.
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We're talking about like really basic things.
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That's gonna help most of your audience, no matter what.
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91% of consumers of any type want to see more video from brands.
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Video content is only climbing right now.
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We've seen a 254% increase in video consumption in the past five years.
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My two-year-old, she was zero to nine months, and it was the most difficult time probably in our 20 years of being together, my wife and I.
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And so it's like, how do you still keep everything going?
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For you, what's been your experience?
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Me too.
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Same thing.
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I've never had less sleep than I've had now.
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What's up, everybody?
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Welcome back to Gathering the Kings Podcast.
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I am your host, Chaz Wolfe.
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And today I have an incredible voice in the professional speaking industry, Cam Bodwin.
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Cam and I talk about his experience not only in the accessibility movement, but how also to use video content, get more sales in your business, and the realities of starting a business when you have kids.
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Make sure you like this video, comment on how you use video content in your business, and of course, hit that subscribe button if you haven't already.
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Your engagement helps us bring on amazing guests just like Cam.
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Enjoy the show.
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Welcome to the King Stage, my brother Cam Bodwin.
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How are we doing today?
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I am fantastic.
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Any better?
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And I and I, you know, don't even think I'd be here.
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This is so great today.
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We were just talking kind of fun stuff about we're gonna we're gonna get to all kinds of cool topics today, but we were just a few minutes ago talking about starting a business when you already have kids.
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And so I'm hot on this topic as well, along with all the other cool things that I know you're gonna bring tons of value on.
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So hang tight, listeners.
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We're gonna get some to some cool stuff.
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Camp, tell us what kind of businesses that you have.
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Sure, sure.
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So I run a creative agency for professional speakers who are kind of realizing that they want to take their business from that.
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This is a hobby, this is a side gig, this is my hustle, turning it into let's make this a full-time thing.
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Because I think there's a mental shift.
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There's a there's a mind shift you have to do when you start to shift that that side gig into your main thing.
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So really I like to focus on speakers at that point and start to help them with marketing, sales, branding, uh, but a lot of focus on delivery and around uh video content.
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I love it.
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And so just to be really specific there, you have business owners that have been successful and they think, well, I'm just gonna start speaking.
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But it's it's not just a side thing.
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There's actually like a formula to being a successful speaker, is what I'm hearing you say.
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Is that right?
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Exactly.
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And so the one thing I see a lot of speakers, they don't treat their speaking like its own business, right?
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Like what are the core elements of a business?
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You need sales, you need marketing, you need a bit of branding.
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And you know, you can take all those things whenever you need to focus on them, right?
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Like I wouldn't say that everyone needs to start doing that, start doing marketing right away or or focus on your branding, although all those parts are important.
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But at some point you're gonna have to say, okay, what is this?
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Is this is this a way that I can get leads?
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Is this a way that I can build my brand?
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Is like what is speaking and starting to think about how I can turn this into something with meat, like really, like this is this is an asset to me and my brand and my business.
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That's what I love talking about.
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Like that's really what I love to help people with.
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That's awesome.
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Well, we're definitely going to get to that.
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You you came to this place being able to help others with their speaking business by not only starting one, but you got kind of started with the speaking business in an interesting way.
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Can you give us just a little backdrop on on how this even came about for you?
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Yeah, sure.
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I'm a developer by trade, and it's it's really funny.
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I like to say that when I was so a lot of part of software development is is demo day.
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Okay, so demo day is when you invite your clients in and you say, okay, like this, these are the parts that we built of your system this week.
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And and it's it's a you know, big, not always a hoopla, but there's usually pizza involved, which is uh which is always good.
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And pizza, hoopla, of course, right?
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And and I was always the developer when they said, like, okay, well, who wants to present this week?
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It's like, I will, right?
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And I was the least uh shy developer out there, and and it was totally against what people think of as the traditional dev in there.
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And that was that was at IBM.
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And so, you know, you think of large tech companies and really traditional kind of style of building stuff, and here's Cam.
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Yeah, I'll go and present this week's demo day.
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And I started to say, you know, maybe there's something there that I can actually uh work on and grow.
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During that time, I was actually specialized in something called digital accessibility.
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In fact, my hat slash hashtag A11Y that actually stands for accessibility.
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There's 11 characters between the A and the Y.
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And accessibility really is making sure that stuff, websites, environments, museums, things are usable by people with disabilities.
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That was my niche.
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That was really the thing I focused on.
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And I became a specialist in disability inclusion accessibility.
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And so I said, let me help with that.
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That is my specialty.
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I can go and speak on disability inclusion and accessibility, especially from the technical angle.
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So that took me around conferences and I was able to go speak in front of large crowds about disability, inclusion, accessibility.
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Don't forget there's a large part of the population who has a disability.
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Don't forget that we can't exclude people.
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And that became a thing that I was known for.
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So inside that world of speaking, you know, it's funny, you start to see the same speakers on the circuit.
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If you go to certain conferences, the same people keep showing up.
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And that's a good thing.
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But the main thing I kept hearing this pain point, this problem that people kept talking about was I don't know how to do video because video is technical, right?
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Like let's let's be real, video is technical.
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And I'm sure like you've gotten better on video from your podcast day, right?
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Like these are all things, these are skills you need to grow.
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And people get so afraid of it.
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And when you think of something like a speaker reel, a demo reel, something that you can go and use as a marketing asset, that's even that's even more scary.
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You know, people don't realize that you know they've got a lot of content that they can use, or they, you know, going to hire a videographer, that that's stressful.
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They've got all these business requirements.
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Now I gotta go spend eight hours to go find a good videographer and all this kind of stuff.
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So when you keep hearing the same pain point being repeated over and over and over again, you know, that to me was a sign.
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It's just like, you know, someone's got to go solve it.
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And if there's no one else who can solve it, like I'll be the guy to solve it.
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So that was the birth of it.
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That's what started it.
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And yeah, it was over the pandemic where I started to really take courses on on public speaking, professional speaking, and found that, oh, this is like this is a path.
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There is a structure, there's a system, there, there is there's something in place here that people can use and follow and and and walk that path.
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Yeah, uh the I appreciate you sharing that backdrop.
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Uh, I want to spend just maybe a couple minutes on your your obviously you lit up when you talked about it your kind of your niche as far as accessibility.
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Give us just like a couple of two, three minutes on why the you know, average entrepreneur right now, and maybe not average because they're listening to this, but the typical entrepreneur who who maybe doesn't even know what it means to be accessible or to, you said don't leave out those that have a disability.
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What does that what does that mean in real life for the entrepreneur listening today?
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Sure.
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The easiest thing I can ever correlate to is accessibility is usability.
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Okay.
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It's really, really simple.
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Do you want your app usable by as many people as possible?
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I don't know a single developer or a single entrepreneur who's launching a new app, a new product who's like, no, I would love for a subsection of the population to not be able to use this, right?
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Like the like the concept just doesn't make any sense.
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So think of accessibility is usability.
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And there's a lot of people out there, right, who have invisible disabilities, right?
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Simply colorblindness, dyslexia, like sight impairments, sight problems, right?
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So we're talking about like really basic things like making sure the colors pop on your advertising, making sure that when you build an app, like how many apps have you ever seen where there's like a dark background and then the text on there is red?
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And you're like squinting to try and read it, and it's the caption, so it's going super fast.
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So it's making sure things are legible.
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That's gonna help most of your audience, no matter what.
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So, so by just focusing on that idea of okay, usability is important.
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And if it's usable, generally it's going to be accessible, not always, but like that's a good primer to it.
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So these are things like you know, your captions when you caption a video, are they legible?
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The colors that you're using, do they do they make things pop?
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The speed at which you you have text displaying on screen or the information that's being related out.
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These are all just like really basic things that if you took a second to QA your your content, then you'd be like, oh, right, if I can't read it, then probably everyone else can't read it either.
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So just fix it, change the colors up or do things like that.
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I love the simplicity of that.
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Obviously, I'm I think there's probably a large well of information there that we can get into when it comes to like separating things out and and making sure that you know all the things can be included.
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Uh and and not every business owner can, you know, make their product usable by everybody.
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Sure.
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But I think that the the heart there is are you just paying attention enough to just like double check it or at least be open to the idea of making your website or your product or your service uh accessible or usable, as you're saying, to to more than people, more people than than just maybe the the first go at it.
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Sure.
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Is that what I'm hearing?
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Yeah.
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Well, do you want a general stat?
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Like, here's something really interesting.
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So Facebook did some research a couple years back, and they found that eight out of ten people who are just doom scroll like, you know, at 11 p.m.
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at night, they're watching video without sound.
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Now, let's be real.
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What when when someone's working at a job and they're spending a bit of time at lunch, you know, looking around too, they're probably not turning their sound on to watch a video on TikTok, Instagram, Facebook, YouTube.
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People aren't doing that.
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What are they doing instead?
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They're turning on those captions, right?
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So by default, if you're not adding captions, which is a an accessibility feature, it's for people who have hearing impairments or or or the disability that way, right?
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Or cognitive disabilities.
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But think of how many other people, you literally, we are leaving 80% of the people who are just watching video aside.
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And that doesn't always include people with disabilities.
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I know I do it.
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Here I am, you know, 11:30 at night.
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I can't sleep, baby's awake, something like that.
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My wife's sleeping.
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What am I doing?
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Well, I'm watching videos, scrolling at night.
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I've got no sound on.
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I don't want to wake her up.
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So, you know, catering to everybody.
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But I'm I'm will definitely be scrolling past videos that don't have captions.
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So just think about that.
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Think of these little things.
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It's that total usability.
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Love it.
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Okay, so let's let's get to the heart of you and your function now is helping entrepreneurs get to this next level in their brand.
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We're talking about video.
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We're talking about being able to speak and and kind of elevate your brand.
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Let's let's go video first.
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This is it's almost even now, like, well, everything you just said about watching video, even without the audio, like this makes sense.
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Like we all we we're we're living this.
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And I would even maybe go as far as to say that every entrepreneur listening right now knows that it's important for them to do video, and possibly maybe they are, but they're in that like you know, like function of like it's not smooth yet.
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How does an entrepreneur can you give them some you know practical tips here?
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How do they make it smooth?
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Sure.
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As far as video content.
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I think we all just have to admit we're gonna suck at it before we're good at it.
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Right?
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Can we just get that out of the way first?
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Like, no one is born good on video.
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I spent the first two years of being on video removing ums and ahs.
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But the thing is, I was only able to remove ums and ahs from my speech by getting on video.
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So it's this catch 22, right?
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You know, oh, I don't like how I sound, I pause too much, it takes me too long to edit the video.
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Yeah, that's just part of the process.
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So one thing I like to recommend people to do is get on lives, right?
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You can turn on YouTube Live, Facebook Live, Instagram Live.
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And just getting comfortable, first off, no one's watching you, right?
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No one cares about you.
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Even if you've got a following of eight million people, the first time you do a live, probably no one's tuning in.
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So it's okay to just use that as a test ground.
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And then you know what?
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You can delete it afterwards if you're really afraid of it.
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Like it's it's totally fine.
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Getting comfortable in front of a camera is is almost required these days.
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So imagine if you're an entrepreneur, okay, and you're just starting out your journey and you know you're getting to that destination.
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By the time you're five years in, there will be people calling you up for podcasts.
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You may be showing your product on uh a news, like a media source, something like that.
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You may be interviewed for something else.
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You may be going up on stage, participating in a panel.
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You don't want to be in that situation fumbling over your words, not understanding your message, complicating and or delivering a convoluted message.
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And you probably also don't want to be paying somebody to help you rehearse two weeks before your your content is delivered, right?
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You want to start getting comfortable.
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And I say that this is the best way to practice all of that.
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Best way to practice speeches, best way to practice your your vocabulary, your intonation, your your voice inflection is just get on camera.
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Just start recording.
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Hit record.
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You don't need very much, you just need your phone.
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That's it.
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Like you can just put that up in front of you, talk to the camera for for 10 minutes, and you'll just start to get better.
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That's always the very first step.
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And that's for anyone across the board, brand new in business, 10 years in business doesn't matter.
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Yeah, I love, I love the the just authenticity of that.
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That that's an overused word.
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So I hesitate even using it.
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The realness of just going, hey, look, it's okay.
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First off, I love what you said there as far as no one's watching, no one's listening, because it's so true.
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Especially when you realize that as you're starting, even even guys like you and I that that have spoken, are building uh audiences, you know, you look back and you're like, oh dang, I thought that was gonna hit a little different, and it didn't, or something that you didn't think at all, and it's usually the ones where you're just being real, yep, take off and people really resonate.
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And so I think that there's a lot to what you just said.
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How does the, you know, like I'm again, I'm thinking of the business owner who's listening right now, they're probably driving in their truck, or maybe they're in between clients in their office, and you know, like they get it, they get what you said, but there's this mountain of like, what do I say and how do I do it?
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And I hear what you just said, and I I get it, but like it's just it's just like I gotta sit myself in the seat, and it just is just a lot of work.
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It's a big boulder to push.
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Yeah.
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Give them some mindset before even saying all you need is a phone and just talk and like give them some mindset ahead of time.
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Sure.
00:13:37.759 --> 00:13:41.759
That red button on your on like the record button is the hardest button to push.
00:13:41.840 --> 00:13:45.600
But as soon as it's pushed, all of a sudden, you know it's already started, right?
00:13:45.679 --> 00:13:49.360
Like the the activating that button is the hardest part.
00:13:49.440 --> 00:13:51.200
Like, oh, you're so worried about what you're gonna say.
00:13:51.279 --> 00:13:52.879
But once it's on, you can't stop.
00:13:53.039 --> 00:13:55.120
It's just like this recording that we're doing here right now.
00:13:55.360 --> 00:13:57.200
You know, I we're I don't know where this is going.
00:13:57.279 --> 00:13:58.240
You don't know where this is going.
00:13:58.320 --> 00:14:00.399
We're kind of building this as we go.
00:14:00.480 --> 00:14:01.919
And that's the best part of it.
00:14:02.000 --> 00:14:06.639
Like that is the absolute, it's the most fun part of it, and you will get better at it as you go.
00:14:06.799 --> 00:14:11.360
So just start hitting record, even if it's just to record and then you dump it later on.
00:14:11.519 --> 00:14:16.000
Now, you you mentioned something there going as a business owner, going between clients and stuff like that.
00:14:16.320 --> 00:14:22.000
Video is so underused in the sales process as well, that that's where I got a lot of practice as well.
00:14:22.080 --> 00:14:27.120
You know, if I had a script, I I I just used hit record and do a live, you know, just as one example.
00:14:27.200 --> 00:14:31.519
If we're thinking more socials, but let's think about this more as a business practical sense as well.
00:14:31.679 --> 00:14:33.120
Why don't you write up a script?
00:14:33.200 --> 00:14:34.320
It's it's one minute.
00:14:34.399 --> 00:14:36.720
That's maybe, you know, 60 to 80 words.
00:14:36.960 --> 00:14:38.799
This is a pitch that you're gonna do to a client.
00:14:38.879 --> 00:14:40.320
You can make it hyper personal.
00:14:40.480 --> 00:14:42.799
I've had people thank me after I send them a video.
00:14:42.960 --> 00:14:44.480
Have you ever been thanked for a sales call before?
00:14:44.559 --> 00:14:45.679
Like a cold sales call?
00:14:45.840 --> 00:14:47.519
Oh, thank you so much for cold calling me.
00:14:47.679 --> 00:14:48.080
Never.
00:14:48.240 --> 00:14:49.840
But people thank you for a video.
00:14:50.000 --> 00:14:51.360
Thank you for such a personalized video.
00:14:51.440 --> 00:14:51.919
I really appreciate it.
00:14:52.080 --> 00:14:54.639
Not interested right now, but let's get on the phone in six months.
00:14:54.799 --> 00:14:57.679
And then you get the other side where people actually do book a call with you.
00:14:57.840 --> 00:15:00.159
They do want to get on the phone with you because they've seen you.
00:15:00.320 --> 00:15:01.519
You establish trust.
00:15:01.759 --> 00:15:03.279
Video builds trust.
00:15:03.440 --> 00:15:14.320
And if trust is at all part of your brand, if trust is all important to your brand, then I think understand like just using this, this as uh one more tool in your arsenal is is so valuable.
00:15:14.399 --> 00:15:15.440
It's so, so important.
00:15:15.759 --> 00:15:27.840
Yeah, I'm even thinking about one of my companies is a general construction company and general contracting, and we use video even in the process, different markers, like when they first come in as a lead.
00:15:28.000 --> 00:15:30.399
Of course, our team is reaching out to them booking an appointment.
00:15:30.480 --> 00:15:36.000
But as soon as that appointment is booked, they get a video from me as one of the founders saying, Hey, here's who we are.
00:15:36.159 --> 00:15:41.600
We're not just your average contractor, and here are our values, and here's why the next couple steps are gonna be really important.
00:15:41.759 --> 00:15:45.039
And then before the guy comes out, that's gonna come to their house, boom, get a video.
00:15:45.120 --> 00:15:49.519
Here's who he is, here's a little snippet of his family, here's his favorite color, favorite food, you know what, that type of thing.
00:15:49.679 --> 00:15:55.120
And those little touch points along the way to your talking, which you know is the trust that you're referring to.
00:15:55.600 --> 00:16:00.080
Even for the maybe more traditional, maybe blue-collar type of businesses.
00:16:00.240 --> 00:16:05.039
And in fact, I think it's actually even more valuable for businesses like that, right?
00:16:05.279 --> 00:16:08.080
Let let's let's break that down because I love that angle.
00:16:08.159 --> 00:16:17.679
And I think that thinking about video in, let's say the non-traditional businesses, blue-collar businesses, things like that is is so good because yeah, it's easy to say that from, oh, video marketing.
00:16:17.759 --> 00:16:18.799
You're a video marketer, sure.
00:16:18.879 --> 00:16:20.720
Like, of course, video is easy for you.
00:16:20.960 --> 00:16:24.399
But do you remember when a couple years back when Instagram was just starting to get big?
00:16:24.480 --> 00:16:28.960
Remember, remember watching people do, I remember watching people doing drywalling, right?
00:16:29.120 --> 00:16:30.559
Because I suck at drywalling.
00:16:30.639 --> 00:16:32.960
It's it's I I I I don't ever want to do it.
00:16:33.120 --> 00:16:35.440
I love doing DIY stuff, but I hate drywalling.
00:16:35.600 --> 00:16:36.399
Mudding is just pain.
00:16:36.639 --> 00:16:38.000
But then you watch guys, right?
00:16:38.159 --> 00:16:43.600
You watch guys doing mudding on video, on TikTok, and you're like, I want, I want that, I want that guy.
00:16:43.679 --> 00:16:56.399
And I remember one guy was talking about how he how respecting the client by mixing his mud in a bucket first with the lid on, and he would, he cut this slot out, and he had the big drill that would mix it separately.
00:16:56.480 --> 00:17:01.279
And he's like, you know, you do this because you don't want it to spill over onto your client's floor.
00:17:01.519 --> 00:17:04.480
And just take a moment, like let's let's take a moment and think about that.
00:17:04.559 --> 00:17:06.960
Let's put this into the perspective of the client for a sec.
00:17:07.200 --> 00:17:12.799
Clients, generally speaking, especially in general contract, maybe they're not, they're they're not comfortable with tools, maybe they don't have enough tools.
00:17:12.960 --> 00:17:23.039
Maybe they're a single mom, they got two kids, and they, you know, they don't want to get like invest, or you know, they're they're hiring somebody to do a job for them that they are not able to do for whatever reason.
00:17:23.359 --> 00:17:27.440
You show them a video like that, all of a sudden they know that, wow, this person's gonna respect me.
00:17:27.599 --> 00:17:28.720
First off, they're not a weirdo.
00:17:28.799 --> 00:17:30.640
I don't know, like I don't know who's coming to my door, right?
00:17:30.720 --> 00:17:31.599
Maybe they live in an era.
00:17:31.920 --> 00:17:36.720
Like, think of all these little elements of trust that you're building just by sending what, 30-second video?
00:17:36.880 --> 00:17:38.880
Hey, I'm Chaz, you know, I'm the owner of the company.
00:17:39.200 --> 00:17:42.400
Here's the guy who's coming to see you, and here's his video.
00:17:42.559 --> 00:17:49.200
These are little building blocks that all of a sudden, when she gets someone at her door, a stranger to her door, they're saying, she's saying, Wow, okay, I get it.
00:17:49.279 --> 00:17:59.680
Like, I know this person, I I know who this person is, I know they're gonna respect me in a certain way, they're gonna respect my house, and we can move this forward in a way, and that's probably gonna like add referrals later on down the road.
00:17:59.839 --> 00:18:03.920
Like, think of all these like little benefits that are just adding up when you when you just send those two little short videos.
00:18:04.160 --> 00:18:24.960
But yeah, yeah, I can even just going back to that construction business that I was referencing a few minutes ago, the clients that we worked with before those things, of course we we still we still did you know good work and we were, you know, even even in the newer days when we when things were a little rocky, it it just is a is a difference when when you can show the human factor, right?
00:18:25.119 --> 00:18:26.240
Because that's really what we're talking about.
00:18:26.319 --> 00:18:32.240
Yep, yeah, is if I can show you that I'm human, that I'm not a company, or that I'm not out to just you know get your money, yeah.
00:18:32.480 --> 00:18:33.200
That I have a family.
00:18:33.359 --> 00:18:37.119
In fact, a lot of what we say is like, look, we're we're families here in Kansas City.
00:18:37.200 --> 00:18:39.839
I have a wife and children, just like you.
00:18:40.000 --> 00:18:44.000
And and I've had contractors come into my house, you know, prior, and I get it.
00:18:44.079 --> 00:18:48.240
And and so it's not just a marketing employee, it's like a no, like I'm a human like you.
00:18:48.400 --> 00:18:48.960
I get it.
00:18:49.039 --> 00:18:55.359
And and so I think that in any business, even for those who want to become speakers, how does that apply here?
00:18:55.599 --> 00:18:57.039
We're talking about the human element.
00:18:57.279 --> 00:18:59.680
How do I use that in what you do for your clients?
00:18:59.920 --> 00:19:00.079
Sure.
00:19:00.240 --> 00:19:02.079
Okay, so can can I give you some stats here?
00:19:02.160 --> 00:19:05.839
Because I think this is really important to kind of set the stage for for good speakers.
00:19:06.000 --> 00:19:09.839
So 91% of consumers of any type want to see more video from brands.
00:19:09.920 --> 00:19:11.759
Okay, so just think of that numbers.
00:19:11.839 --> 00:19:13.039
Everyone wants more.
00:19:13.200 --> 00:19:15.920
Video content is only climbing right now.
00:19:16.079 --> 00:19:20.720
We've seen a 254% increase in video consumption in the past five years.
00:19:20.880 --> 00:19:21.759
Think about that as well.
00:19:21.920 --> 00:19:27.039
When you go in on when you're gonna search up something, anything in the world, what are the two places that you're gonna search on?
00:19:27.119 --> 00:19:29.200
You're gonna search on Google, then you're gonna search on YouTube next.
00:19:29.359 --> 00:19:30.640
Statistically, that's where you're going.
00:19:30.720 --> 00:19:32.799
When you want to learn something, you're going to YouTube.
00:19:32.960 --> 00:19:36.240
You know, as good as TikTok and all that is, you're not using that as a search reference.
00:19:36.400 --> 00:19:40.640
You're getting, you're consuming long form, mid-form, long-form content generally on YouTube.
00:19:40.880 --> 00:19:43.279
And so, you know, it's it's just a give and now.
00:19:43.680 --> 00:19:46.000
Now, imagine you're an event planner.
00:19:46.160 --> 00:19:46.400
Okay.
00:19:46.559 --> 00:19:48.400
I'm a speaker, I want to go and speak on your stage.
00:19:48.640 --> 00:19:54.559
So you're an event planner and you have a stack of somewhere between 40 to 80 different applicants to this stage.
00:19:54.720 --> 00:19:55.599
Maybe it's a bigger stage.
00:19:56.319 --> 00:19:58.160
How is that what's the fastest way to filter?
00:19:58.319 --> 00:20:04.079
What's the fastest way to understand who this person is who's gonna come on my stage, right?
00:20:04.160 --> 00:20:06.640
The fast way to do that is just to look at, well, who's got video?
00:20:06.799 --> 00:20:13.519
Who's gonna show me, who's gonna lower that barrier to entry to understand of like what, like, what is this person gonna be like on the stage?
00:20:13.599 --> 00:20:16.720
Because an event planner has one thing that they care about, only one thing.
00:20:16.960 --> 00:20:19.200
Is this person going to respect my crowd?
00:20:19.440 --> 00:20:21.359
Is this person gonna respect my audience?
00:20:21.519 --> 00:20:26.480
And that's really, really important to remember because an event planner has their job on the line, right?
00:20:26.640 --> 00:20:34.000
Like there's gonna be someone above them who says, you know, we need this many speakers on this topic, and we're gonna need to have people who do this.
00:20:34.160 --> 00:20:37.599
So they don't want some, just someone who can't present themselves properly.
00:20:37.680 --> 00:20:41.200
They don't want someone who uh doesn't know their topic very well on stage.
00:20:41.359 --> 00:20:58.480
So by you showing them, demonstrating that you could do that through video, and and that's kind of what we special, we specialize in in video demo reels, which I can talk about in a moment, by showing an event planner what you can do is way better than just sending a uh a cover letter saying, you know, I speak on this and this is my text abstract.
00:20:58.640 --> 00:21:00.559
So that's really what we're talking about here.
00:21:00.640 --> 00:21:04.079
It's like the the element of showing, not just telling.
00:21:04.559 --> 00:21:08.720
Yeah, I like that you have given it specifically for how you help your clients.
00:21:08.799 --> 00:21:10.960
But again, I'm gonna translate this to a couple different businesses.
00:21:11.039 --> 00:21:15.279
Again, whether we're in the blue-collar trades or whether we're in marketing, like you mentioned earlier.
00:21:15.519 --> 00:21:23.200
I can reach out to someone who I'm trying to earn their business and I can say, hey, I was thinking about you and our conversation from the other day.
00:21:23.279 --> 00:21:25.440
And here were some things that I was thinking about.
00:21:25.599 --> 00:21:25.920
Bingo.
00:21:26.079 --> 00:21:36.640
And whether that be like physically showing them a that someone else's bathroom that I'm in that I'm remodeling, or it's a marketing campaign that is crushing on, you know, cost of acquisition.
00:21:36.799 --> 00:21:40.480
And I'm like, hey, I could, I could probably do this for you, but let's talk a little further.
00:21:40.640 --> 00:21:43.359
And and I'm and I'm making it real right there in front of them.
00:21:43.759 --> 00:21:46.960
Talk about this just a little bit further because you said you got some like this demo reel.
00:21:47.359 --> 00:21:47.759
Talk about that.
00:21:47.920 --> 00:21:53.440
So I so a demo reel is a two and a half to three and a half minute video that's that's your movie trailer.
00:21:53.519 --> 00:21:54.799
Like it it's it's really that.
00:21:54.880 --> 00:21:58.480
There's two really important things that a speaker must have when they start their speaking business.
00:21:58.559 --> 00:21:59.839
Number one's a website, a speaker website.
00:22:00.400 --> 00:22:01.759
Number two is a demo reel.
00:22:01.839 --> 00:22:04.640
Because again, no one's going to go watch your 18-minute TED talk.
00:22:04.720 --> 00:22:05.440
Like, let's be real.
00:22:05.519 --> 00:22:11.119
If if my job is just to go find speakers, I'm not watching 20 TED Talks and spending all day watching TED Talks.
00:22:11.200 --> 00:22:14.079
You know, my boss is going to come around my shoulder and be like, what are you, like, could you get to work, please?
00:22:14.160 --> 00:22:15.359
Like, stop watching videos.
00:22:15.680 --> 00:22:19.599
But that two and a half to three and a half minute marketing video, like that's really what it is.
00:22:19.759 --> 00:22:24.319
It highlights you, it sells you as an expert in your field.
00:22:24.480 --> 00:22:36.079
And you you show different scenarios that you've been in on stage, in an interview, on uh paid media, like all these different kinds of uh areas, it shows your expertise that you dominate and you are uh an expert in that field.
00:22:36.240 --> 00:22:37.599
So that's what it's for.
00:22:37.839 --> 00:22:40.640
Uh that really is it's a marketing tool to that.
00:22:40.720 --> 00:22:42.160
Now, I coach my clients.
00:22:42.319 --> 00:22:45.440
I say you don't only have to use this to send to event planners.
00:22:45.519 --> 00:22:45.920
Think of it.
00:22:46.000 --> 00:22:49.039
It's a promotional material for your socials, right?
00:22:49.200 --> 00:22:50.960
It is on your website, front and center.
00:22:51.039 --> 00:22:56.799
I can't believe the amount of speaker websites I go to where if I got to dig down deep into the website to go and find their speaker reel.
00:22:57.440 --> 00:23:01.279
Imagine you're imagine you're somebody actually looking for for a speaker.
00:23:01.680 --> 00:23:06.400
I don't want to look 20 websites, 20 pages deep just to find who you are and what you speak on.
00:23:06.480 --> 00:23:07.039
It's too much.
00:23:07.200 --> 00:23:11.279
You got to think of the flow and you got to think of like who, like what people want these days.
00:23:11.440 --> 00:23:14.079
And gone are the days of eight, nine, 10-minute demo reels.
00:23:14.240 --> 00:23:15.359
No one's watching those anymore either.
00:23:15.440 --> 00:23:18.799
We're all influenced by TikTok, we're all influenced by Instagram.
00:23:18.960 --> 00:23:21.200
We want that hard-hitting, fast.
00:23:21.519 --> 00:23:22.400
Who is this person?
00:23:22.559 --> 00:23:23.519
Do I see them on stage?
00:23:23.599 --> 00:23:24.480
Do I want that?
00:23:24.799 --> 00:23:28.319
So that's kind of your static areas that could go websites, socials.
00:23:28.559 --> 00:23:32.160
But I I cold message people my speaker reel, right?
00:23:32.240 --> 00:23:35.839
When I'm looking for speaking gigs, I say, hey, I don't know if you're looking for anyone on stage right now.
00:23:36.000 --> 00:23:37.599
Here's me, here's my speaker reel.
00:23:37.680 --> 00:23:39.440
If you'd like to have a conversation, I'd love to pick it up.
00:23:39.519 --> 00:23:40.799
And then I just send it to them, right?
00:23:40.880 --> 00:23:41.440
Like just like that.
00:23:41.519 --> 00:23:42.720
And I coach speakers through that.
00:23:42.799 --> 00:23:48.160
And I, when I hear speakers come to me and say, Cam, I got speaking gigs because I just sent just sent them my speaker reel.
00:23:48.319 --> 00:23:55.279
And we know these days in automation and all the tools that you can use, you could cold message event planners, your speaker reel, just that.
00:23:55.440 --> 00:23:56.559
And again, what are we talking about?
00:23:56.720 --> 00:23:58.640
Building trust, understanding who you are.
00:23:58.799 --> 00:24:01.200
Maybe they have a fit, maybe they don't, but what did that cost you?
00:24:01.359 --> 00:24:05.839
That one investment in something like a speaker reel instead of demo reel pays off so much.
00:24:06.000 --> 00:24:07.680
Like there's so much you get out of that.
00:24:07.759 --> 00:24:10.160
That that's a really valuable piece of marketing material.
00:24:10.400 --> 00:24:12.240
Hey, kings and queens, Jazz Wolf.
00:24:12.319 --> 00:24:14.640
I want to talk to you about something that's super important to me.
00:24:14.880 --> 00:24:22.400
We put a lot of time and effort, we meaning myself and my team, into this podcast, into the content that goes out every single day.
00:24:22.559 --> 00:24:28.880
And if you have been getting any sort of value or insight from this, we want it to be able to reach other business owners too.
00:24:28.960 --> 00:24:42.160
So we would love if you would like, comment, share, leave a review, post, share again, all of the things on social media, on all the different platforms, or even on the podcast mediums of Apple and Spotify.
00:24:42.319 --> 00:24:47.839
We would love to be able to get our content into more hands, more entrepreneurs so they can grow their business as quick as possible.
00:24:48.000 --> 00:24:54.319
Together we are building a community of like-minded entrepreneurs who are committed to growing their businesses to new heights.
00:24:54.480 --> 00:24:55.359
So let's do this.
00:24:55.440 --> 00:24:56.799
Let's help each other grow.
00:24:57.039 --> 00:25:00.880
Yeah, I love how you've you've distinguished it as a piece that's reusable.
00:25:00.960 --> 00:25:03.599
It's not just a piece of content, although that's reusable as well.
00:25:03.839 --> 00:25:07.920
This is like, no, we're gonna go in, we're gonna put it like some system to it.
00:25:08.000 --> 00:25:10.240
It's it's speaking of a specific message.
00:25:10.640 --> 00:25:23.599
But again, I think I think you gave a good picture at the beginning of this where it's like they can do this with their phone, just hooking it up right there in their office or even in their car, you know, like it doesn't, it doesn't have to be well done.
00:25:23.759 --> 00:25:25.200
Now, for a speaker, probably so.
00:25:25.279 --> 00:25:31.200
Like if you're interested in becoming a speaker or you're already a speaker and it's not going well for you, Cam's your guy.
00:25:31.359 --> 00:25:35.839
But for maybe the other business owners that are listening, they're just like, I wonder how I'd do this.
00:25:36.799 --> 00:25:42.240
Turn on the camera, work out the kinks, create a video that shows your stuff, right?
00:25:42.400 --> 00:25:42.720
Right.
00:25:42.880 --> 00:25:43.119
Right.
00:25:43.279 --> 00:25:46.480
Because all you're doing is you're demonstrating expertise, right?
00:25:46.559 --> 00:25:50.000
You're demonstrating, let's let's let's let's go back a couple years, right?
00:25:50.079 --> 00:25:53.279
So so imagine, hey dad, can you come over and help me fix my whatever?
00:25:53.359 --> 00:25:55.039
You know, like I don't I want to change a toilet, right?
00:25:55.119 --> 00:25:56.640
Like, dad, come help me fix a toilet.
00:25:56.720 --> 00:26:06.799
Like you're giving that that same kind of attitude when you're showing someone uh your clients, you're saying, let's maybe move away from I don't know, contracting, let's let's pick a different business, like accounting, right?
00:26:07.119 --> 00:26:07.680
Accountants.
00:26:07.759 --> 00:26:08.240
Yeah, right.
00:26:08.319 --> 00:26:10.720
Let any accountants out there, I'm so sorry.
00:26:10.799 --> 00:26:12.160
I I I I hate my tax season.
00:26:12.240 --> 00:26:12.640
It's the worst.
00:26:12.720 --> 00:26:17.119
It's right now, and uh it's been so long since recording how to do taxes.
00:26:17.279 --> 00:26:22.880
There are people crushing it on socials, talking about spreadsheets and how to make your spreadsheets more effective.
00:26:23.039 --> 00:26:27.039
Like we're we're talking about the most dull topic in the world.
00:26:27.119 --> 00:26:29.519
Like, how do we make spreadsheets more efficient?
00:26:29.839 --> 00:26:34.559
And I I signed up for them because you know there's all these like extra functions that you can do that I didn't know about.
00:26:34.720 --> 00:26:38.720
And just talking about, hey, if you did this, you could save, you could, you could benefit this way.
00:26:39.039 --> 00:26:41.599
You're just you're just passing a bit of information, passing a bit of knowledge.
00:26:41.759 --> 00:26:42.240
And you know what?
00:26:42.319 --> 00:26:45.119
The first time you first time you do it, you're gonna get two, three likes.
00:26:45.200 --> 00:26:46.160
And it doesn't matter.
00:26:46.319 --> 00:26:49.200
But you've got this corpus of information.
00:26:49.359 --> 00:26:50.559
And now how can we reuse that?
00:26:50.640 --> 00:26:52.000
Let's talk about reusability for a moment.
00:26:52.160 --> 00:26:54.720
What if one day you want to release a course, right?
00:26:55.200 --> 00:26:57.039
Subscription-based courses.
00:26:57.200 --> 00:27:03.279
Well, you've got this entire library of video that maybe didn't do so well on socials because you'd had no following.
00:27:03.440 --> 00:27:05.759
Now all of a sudden you can build a course with that information.
00:27:05.839 --> 00:27:07.039
You've already got it recorded.
00:27:07.200 --> 00:27:10.079
You don't have to go back and record all that content, rewrite it.
00:27:10.160 --> 00:27:16.079
You can say, you just plug in a bunch of your reels and you've got a$27 course per month that you can start to sell.
00:27:16.319 --> 00:27:16.799
Oh, wow.
00:27:16.880 --> 00:27:18.799
You, okay, now we're replicating this information.
00:27:18.880 --> 00:27:20.480
Now we're going to go and get it in reels.
00:27:20.559 --> 00:27:29.279
You gather a couple of those pieces of content together that that start to, I don't know, if you talk about bathroom renovations, maybe you talked about caulking in one and fixing the bathroom tiling.
00:27:29.359 --> 00:27:30.720
You you gather up all the same ones.
00:27:30.799 --> 00:27:32.160
You say, well, here's a mini course, right?
00:27:32.240 --> 00:27:34.880
Here's 10 bucks, and here's a bathroom remodel mini course.
00:27:34.960 --> 00:27:36.559
You've already got that content built.
00:27:36.720 --> 00:27:42.319
And the only thing that you need to work that work out of yourself is that fear of pressing that red button.
00:27:42.480 --> 00:27:42.880
That's it.
00:27:43.039 --> 00:27:44.240
Like it's really that one step.
00:27:44.319 --> 00:27:50.240
Just hit record and start talking about what you're doing, and and and you will see how how much easier it gets over time.
00:27:50.400 --> 00:27:51.200
That's it.
00:27:51.759 --> 00:28:00.240
Yeah, that word fear, I'm gonna use this to parlay here in a second to starting a business when you already have kids, because we've already kind of joked about that, and I think it's super fun and but important.
00:28:00.400 --> 00:28:04.400
I think I think there's a lot of people that start businesses when they have kids, and it's like different.
00:28:04.640 --> 00:28:08.480
But that fear word is probably the connection piece.
00:28:08.559 --> 00:28:15.599
It's like thinking about all the things that maybe could go wrong, or that that someone might not like it, or I'm not gonna get any likes.
00:28:15.759 --> 00:28:18.400
You know, how does someone overcome that piece, the fear piece?
00:28:18.559 --> 00:28:21.039
I know that you're saying just hit the red button, it's the hardest one.
00:28:21.200 --> 00:28:25.680
But are there any other pieces around the fear that you've worked with your clients around?
00:28:26.000 --> 00:28:29.279
So I think we all have these innate fears.
00:28:29.440 --> 00:28:42.240
And that's why when you go and buy a mastermind, when you go and pay for even some like sales courses, you know, what is the first quarter of every single sales course out there, every mastermind?
00:28:42.319 --> 00:28:43.680
It's so mindset, right?
00:28:43.839 --> 00:28:53.519
What they're trying to do is show other people who have overcome those challenges before and and kind of like you can work through too, because if they've done it, you can do it.
00:28:54.000 --> 00:29:05.039
To me, when I started to meet entrepreneurs, uh tell the buttons one of my clients actually is a is an entrepreneur and he just exited his company for$450 million a couple years back.
00:29:05.200 --> 00:29:07.039
Like I was afraid to go and send them a video.
00:29:07.440 --> 00:29:13.200
But then when I started to think about he probably puts his pants on one leg at a time every morning, right?
00:29:13.440 --> 00:29:15.119
Just like everybody else out there.
00:29:15.359 --> 00:29:17.359
There's no one who doesn't do that, right?
00:29:17.519 --> 00:29:22.799
So to start to reframe things in a different way, you know, everyone started, you go watch Mr.
00:29:22.880 --> 00:29:24.079
Beast's first videos, right?
00:29:24.240 --> 00:29:26.880
$500 million a year, a year YouTuber, right?
00:29:27.039 --> 00:29:28.000
25 years old.
00:29:28.160 --> 00:29:29.599
And now there's videos out there of Mr.
00:29:29.680 --> 00:29:31.200
Beast roasting his first videos.
00:29:31.279 --> 00:29:32.480
And I think that it is hilarious.
00:29:32.559 --> 00:29:34.160
If you ever want a good video, go watch Mr.
00:29:34.240 --> 00:29:35.440
Beast roasting his first videos.
00:29:35.519 --> 00:29:37.200
Like he goes in and starts chat chatting about it.
00:29:37.359 --> 00:29:44.799
But you look at a guy like that who is who who was doing nothing for four years, and then all of a sudden his rise to fame was just out of that.
00:29:44.960 --> 00:29:49.839
You know, reframing is so important in I think any entrepreneur's journey.
00:29:50.000 --> 00:29:51.920
Understand that other people have gone through it before.
00:29:52.000 --> 00:29:53.599
And if they can do it, you can do it.
00:29:53.759 --> 00:29:54.640
And I look at that too.
00:29:54.720 --> 00:29:59.359
You know, we're just about to maybe touch on this whole idea of being dads and and and starting a business.
00:29:59.440 --> 00:30:01.119
You know, other dads have done this.
00:30:01.200 --> 00:30:04.799
What have other people had to overcome to get through this too?
00:30:04.960 --> 00:30:12.720
And if again, if I'm a contractor, if I'm someone and I look at someone else and I say, man, that person is not any better, more qualified, has any special talents, they're no better than me.
00:30:12.880 --> 00:30:14.480
Sure, maybe they've practiced a little bit more.
00:30:14.640 --> 00:30:18.559
Cam sure doesn't have any, you know, the way he speaks on camera is a little bit more casual now.
00:30:18.720 --> 00:30:21.599
Yeah, because I've done, you know, 150 podcasts before.
00:30:21.680 --> 00:30:22.880
No wonder I'm good on camera.
00:30:23.119 --> 00:30:24.559
Like it's just pure practice.
00:30:24.640 --> 00:30:27.200
I put 2,000 hours into this, this craft.
00:30:27.359 --> 00:30:33.039
So yeah, it's just about tackling that one step, what put one foot in front of the other, and yeah, just start to do it.
00:30:33.119 --> 00:30:34.640
So I love the reframing idea.
00:30:34.880 --> 00:30:35.119
Good.
00:30:35.279 --> 00:30:35.519
Good.
00:30:35.599 --> 00:30:37.920
Let's talk about starting a business and having kids.
00:30:38.000 --> 00:30:39.200
It's a little different.
00:30:39.359 --> 00:30:43.519
It's not like you help people start businesses with kids, but this is something that you're going through.
00:30:43.759 --> 00:30:48.400
Something that I, even in the last two years, I've started two new companies and I have four kids.
00:30:48.640 --> 00:30:59.039
And so we we were talking about the limits of time, even the limits of capacity mentally, just because there's other things going on when you have young kids, like real pieces.
00:30:59.119 --> 00:31:11.039
I mean, just not that long ago, my two-year-old, she's almost two now, but you know, she was zero to nine months, and it was the most difficult time probably in our 20 years of being together, my wife and I.
00:31:11.200 --> 00:31:15.039
And so it's like, how do you still keep everything going?
00:31:15.519 --> 00:31:17.279
For you, what's been your experience?
00:31:17.680 --> 00:31:19.279
So, me too.
00:31:19.440 --> 00:31:22.160
By the way, you know, I've got an I've got a nine-year-old and a nine-month-old.
00:31:22.319 --> 00:31:24.720
Okay, so I restarted this whole journey, and I'm like, I was like, I'm done.
00:31:24.799 --> 00:31:29.279
Like, they don't have to worry about, you know, nine, I at nine years old, they pretty much know what they're gonna do.
00:31:29.359 --> 00:31:33.839
Like, you know, you can leave them if if I gotta work for an hour and put them in front of Nintendo, it's like no big deal.
00:31:33.920 --> 00:31:35.599
But the nine-month-old, you can't leave them anywhere.
00:31:35.680 --> 00:31:36.319
And same thing.
00:31:36.400 --> 00:31:38.559
I've never had less sleep than I've had now.
00:31:38.720 --> 00:31:40.559
The first one's a great sleeper, bad eater.
00:31:40.799 --> 00:31:43.920
Second one, you know, they're gonna listen to this in five years and be like, what the hell is dad talking about?
00:31:44.160 --> 00:31:48.400
You know, they second one, he's he's a terrible sleeper, but great eater.
00:31:48.559 --> 00:31:49.680
So you flip him.
00:31:49.759 --> 00:31:51.119
Maybe you can tell me experiences about that.
00:31:51.279 --> 00:32:05.680
But yeah, you know, I I think a lot about risk when I when I think about starting a business with kids because my risk aversion, like I'm I'm very risk averse now, right, compared to what I was before I had kids.
00:32:05.920 --> 00:32:11.119
But I think we need to get back in that mode of saying, you know, this level of risk, I can tolerate it.
00:32:11.200 --> 00:32:17.519
I'm actually now more resilient and stronger as a dad now because I've got all these things and I have more at stake, right?
00:32:17.599 --> 00:32:25.920
I think that as as men, as as as providers, as people like this, I think that we have this ability to shoulder more weight.
00:32:26.000 --> 00:32:27.440
Not that, not that women don't or women can't.
00:32:27.519 --> 00:32:35.759
I don't, I don't ever want to put that, but I think that it's kind of my role to to shoulder that kind of responsibility as as the head of the family or something like that.
00:32:36.000 --> 00:32:43.359
So when I think about that, if I say, well, I am growing something and it's not going to be at the expense of my family.
00:32:43.519 --> 00:32:45.119
So I've got to figure out how to work it all together.
00:32:45.200 --> 00:32:47.839
And sometimes that means I only work four hour days, and that sucks.
00:32:48.000 --> 00:32:48.400
That sucks.
00:32:48.480 --> 00:33:01.119
Maybe I don't see the growth speeds that Alex Ramosy or or some of these other these guys, like I I cannot work more than 40 hours a week and uh unless I want to really pull in evenings and weekends into that a lot.
00:33:01.200 --> 00:33:02.480
And I don't really want to do that.
00:33:02.640 --> 00:33:15.519
So it's really dedicating to how much risk am I willing to take, how much am I willing to risk my finances or or time with my kids, you know, and I think that's that was something that I had to plan out very early on in what I wanted to do.
00:33:15.599 --> 00:33:19.039
It was this is how much I'm willing to dedicate to the business is 40 hours a week.
00:33:19.119 --> 00:33:19.519
And that's it.
00:33:19.599 --> 00:33:30.319
And so sharing it with my partner and saying, hey, look, between nine and five, yeah, I know that's a typical office worker's uh hours, but yeah, between nine and five, I can't, I can't help with the kid.
00:33:30.400 --> 00:33:30.799
Yeah, of course.
00:33:31.119 --> 00:33:32.319
Puking upstairs, something like that.
00:33:32.400 --> 00:33:33.440
Yeah, go go help out.
00:33:33.599 --> 00:33:35.200
But by and large, that's on you.
00:33:35.359 --> 00:33:36.640
And she said, okay, I agree.
00:33:36.799 --> 00:33:40.240
And then I'll so I'll do that nine to five, and then maybe I'll put in a couple of hours at night as well.
00:33:40.400 --> 00:33:43.359
So it's where do I find that time to make up my 40 hours?
00:33:43.440 --> 00:33:44.559
And and that's it.
00:33:44.799 --> 00:33:55.279
Yeah, I think that everything that you just defined, whether someone is in alignment with that particular view or not, what you did specifically with your spouse was I defined what I wanted.
00:33:55.920 --> 00:34:02.720
And if you want faster growth, potentially it might take more hours or just a different vehicle, maybe.
00:34:02.880 --> 00:34:04.160
Maybe it's the type of business.
00:34:04.240 --> 00:34:08.960
And you're like, well, I don't, I don't want that type of business for XYZ reasons.
00:34:09.119 --> 00:34:12.960
And so I have to then resonate with, okay, well, what is it that I want?
00:34:13.119 --> 00:34:14.159
What does fit that?
00:34:14.400 --> 00:34:18.079
And I think that frame right there actually makes the most sense for entrepreneurs.
00:34:18.159 --> 00:34:24.719
Once you can grab a hold of what Cam just gave to you, he gave you some personal examples there, but it's like this frame of what do I want?
00:34:24.880 --> 00:34:34.320
Like really, Cam has just defined I do not want a bigger paycheck at the expense of no time with my family.
00:34:34.480 --> 00:34:40.320
Now, are there ways that maybe Cam hasn't figured out yet to be able to have the bigger paycheck and not give up his family?
00:34:40.559 --> 00:34:41.039
Maybe.
00:34:41.360 --> 00:34:42.480
Maybe he's open to that.
00:34:42.639 --> 00:34:44.400
Maybe it doesn't have to have just the time frame.
00:34:44.480 --> 00:34:48.159
But my my point saying is that he's defined it and now he's going after it.
00:34:48.559 --> 00:34:50.880
Just like I think we can do the same thing in our businesses.
00:34:51.039 --> 00:34:58.800
If I want to be a speaker, but I have no speaker real and I'm not sending it to anybody, do you really want to be a speaker?
00:34:58.960 --> 00:34:59.119
Right?
00:34:59.360 --> 00:35:05.280
Yeah, if I go back, I think the the best clients I've ever worked with really understand their mission very well, right?
00:35:05.440 --> 00:35:07.519
They have it so crystallized and so defined.
00:35:07.599 --> 00:35:11.360
And if we go back to something like, who's your avatar, right?
00:35:11.440 --> 00:35:13.519
That's something everyone kind of defines at the very beginning.
00:35:13.599 --> 00:35:14.880
Like, who is my ideal client?
00:35:15.039 --> 00:35:15.760
Why do I help them?
00:35:15.840 --> 00:35:16.559
Why do I serve them?
00:35:16.639 --> 00:35:20.880
And, you know, there's an idea that it's only who I was six months ago or a year ago.
00:35:20.960 --> 00:35:23.199
And that's that has some merit to it.
00:35:23.360 --> 00:35:27.840
But I think that a lot of understanding needs to happen first.
00:35:27.920 --> 00:35:33.840
And going back to who do you serve and why do you help them is really a good thing to define.
00:35:34.000 --> 00:35:41.360
And I add that into the speaker's right create, but also, you know, we're talking about family, you know, getting crystal clear on what I want.
00:35:41.519 --> 00:35:42.960
Like, what do I want this life to be?
00:35:43.119 --> 00:35:48.480
Because what are we doing other than crafting our our own lives, our own lives that we desire, right?
00:35:48.559 --> 00:35:49.440
As entrepreneurs.
00:35:49.599 --> 00:35:51.039
And we are really holding the reins.
00:35:51.119 --> 00:35:52.480
And I think that sometimes we forget that.
00:35:52.559 --> 00:36:00.800
Yeah, because sometimes, you know, you show up at work, whether it's in your basement or at the construction yard or wherever you are in your office that you own with multiple employees or whatever.
00:36:00.960 --> 00:36:02.480
And sometimes I know I can forget that.
00:36:02.559 --> 00:36:05.519
Oh, yeah, I actually, I'm actually steering this ship.
00:36:05.599 --> 00:36:08.320
Like this ship is mine to own and and and my life.
00:36:08.400 --> 00:36:09.599
And that's a whole idea.
00:36:09.679 --> 00:36:17.360
You know, we can get into like meditation and mindfulness too, about that whole thing of remembering that, yeah, I am here and I am literally driving this cart.
00:36:17.440 --> 00:36:23.280
And if I veer, if I just let it drive itself, it's gonna careen off the side of the mountain and and fall down.
00:36:23.519 --> 00:36:30.639
So going back to that whole idea of understanding your mission, understanding your why, and it gets thrown a lot around a lot, just like authenticity.
00:36:30.719 --> 00:36:35.119
But it is so critical to remember that, so critical to remember and define that, write it down.
00:36:35.280 --> 00:36:37.039
And I like to say you can redefine it.
00:36:37.119 --> 00:36:39.519
Like that's one thing I end up speaking to a lot of clients with.
00:36:39.760 --> 00:36:42.800
As a speaker, you may be constantly redefining your audience, right?
00:36:42.880 --> 00:36:45.280
As your audience gets bigger, who are you actually helping?
00:36:45.360 --> 00:36:46.320
And it's it's funny.
00:36:46.559 --> 00:36:49.760
Have you ever noticed that as you get bigger, actually your niche gets more narrow?
00:36:49.840 --> 00:36:50.719
Have you ever noticed that before?
00:36:50.880 --> 00:36:53.920
Like I definitely found that, you know, for myself, you know, I used to help all speakers.
00:36:54.000 --> 00:36:55.920
Then all of a sudden it was like speakers making a pivot.
00:36:56.000 --> 00:37:00.159
Then I'm talking only to speakers who make$5,000 per speaking gig or want to get there, right?
00:37:00.239 --> 00:37:01.599
And so these are all little things.
00:37:01.679 --> 00:37:07.280
And I am narrowing down, but that gets I I can deliver my message even clearer at that point.
00:37:07.360 --> 00:37:09.199
So I know I think of it like a dark dark board.
00:37:09.599 --> 00:37:14.239
You might, you might, you might aim for the middle, but then even if you get around that, it it's still pretty good.
00:37:14.400 --> 00:37:14.719
Yeah.
00:37:14.960 --> 00:37:19.199
Yeah, but if you're not defined, if there is no board altogether, then where do you where do you even throw?
00:37:19.360 --> 00:37:19.440
Right.
00:37:19.760 --> 00:37:24.880
Which most likely means you never throw, which means you never score any points.
00:37:25.119 --> 00:37:27.519
You never become more than what you are currently.
00:37:27.599 --> 00:37:28.880
There's never any growth or change.
00:37:29.039 --> 00:37:31.119
And I don't think anybody listening to this wants that.
00:37:31.199 --> 00:37:36.960
And so, you know, this this family dynamic piece, starting a business, it's it's a big deal for us.
00:37:37.039 --> 00:37:39.199
You know, I I was probably the opposite.
00:37:39.440 --> 00:37:44.079
I spent many years saying family was important to me, and but yet working like 18-hour days.
00:37:44.159 --> 00:37:44.320
Right.
00:37:44.559 --> 00:37:45.119
And maybe more.
00:37:45.519 --> 00:37:53.039
And so the the flip-flop there is at some point a the the alignment of what you want has to come into place.
00:37:53.199 --> 00:37:56.159
And so, and also with with what you are doing.
00:37:56.239 --> 00:38:00.960
Like your actions can't so speak so loudly that it, you know, it overcomes what you say.
00:38:01.199 --> 00:38:04.800
They have to align if you actually want to, you know, achieve what you're saying.
00:38:05.039 --> 00:38:07.920
So, what would you you you I've heard you speak.
00:38:08.000 --> 00:38:16.000
I want to kind of go back to you know, this idea of helping a speaker kind of really get to the next level and increase their brand.
00:38:16.239 --> 00:38:26.480
What would be the one thing that maybe if it was go you going back to talking to the younger you, or maybe you're just talking to the guy who's listening right now and just like, man, I've been trying to crack that code.
00:38:26.719 --> 00:38:30.320
What would be that one thing that you would give to them outside of obviously they need to work with you?
00:38:30.400 --> 00:38:31.440
That's that's a given already.
00:38:31.519 --> 00:38:34.000
You've you've proven that, but what's that one piece?
00:38:34.239 --> 00:38:39.519
I think it's treating your speaking like a business and not being afraid to spend money on it either.
00:38:39.679 --> 00:38:43.119
Once I really start to see this as like a business, right?
00:38:43.199 --> 00:38:46.320
We we talked about that a little bit about the marketing piece and understanding that.
00:38:47.199 --> 00:38:50.880
But maybe we talk about money just for a second here because that's a big unlock, right?
00:38:50.960 --> 00:39:00.800
When you start to change your mindset around money, whereas money is a tool to get where you want, and your personal money and your business money are two very different ways you treat that, right?
00:39:00.880 --> 00:39:03.280
You know, I save my personal money, we spend it wisely.
00:39:03.679 --> 00:39:06.960
Not that I don't spend my business money wisely, but there's a different flow to it.
00:39:07.039 --> 00:39:07.679
You know what I mean?
00:39:07.760 --> 00:39:10.559
Like you spend your business money to make more money.
00:39:10.639 --> 00:39:13.360
And that is the only way I really see business money now.
00:39:13.519 --> 00:39:16.480
So all the revenue that you make for business, like I spend every penny of it.
00:39:16.559 --> 00:39:25.440
I'm sure I'm I'm sure every business owner spends every penny of their of their business money to either get more clients, hire better staff, do more advertising, get better marketing.
00:39:25.519 --> 00:39:29.119
And these are all things that you do with your business money that you wouldn't do personally.
00:39:29.199 --> 00:39:33.039
Like I wouldn't just go and throw that around willy-nilly in my personal.
00:39:33.440 --> 00:39:37.920
But understanding that there's there's a time and place to be to be putting things in different buckets.
00:39:38.079 --> 00:39:42.239
And even if you're strapped for for whatever reason, I'm not getting enough speaking gigs.
00:39:42.320 --> 00:39:47.440
Well, that to me usually means you need an injection of finances into that area to see what you can do with it.
00:39:47.519 --> 00:39:50.079
Because I think a lot of speakers undervalue themselves.
00:39:50.159 --> 00:39:57.119
And I think that comes from, again, a bit of mindset, a bit of fear, a bit of uncertainty of do I really have a good message?
00:39:57.280 --> 00:39:59.840
And the truth is everyone has a story and everyone has a message.
00:40:00.000 --> 00:40:00.960
You know, I'm not special.
00:40:01.039 --> 00:40:02.239
I'm I'm totally not special.
00:40:02.320 --> 00:40:05.360
We're sitting here and I'm not sure how many people are gonna listen to this, but I'm not special.
00:40:05.440 --> 00:40:07.599
But maybe somebody resonates with this message.
00:40:07.840 --> 00:40:11.280
And so understand that somebody out there will resonate with you.
00:40:11.360 --> 00:40:14.320
And it's all it is is refining that and getting better at your craft.
00:40:14.480 --> 00:40:17.199
It is a craft that will that that'll really help out.
00:40:17.360 --> 00:40:22.079
So I see so many speakers come through with with fear of, you know, I don't think I have a message to tell.
00:40:22.239 --> 00:40:24.960
I don't know what my message is, I don't know who who needs to hear for there.
00:40:25.119 --> 00:40:27.039
And therefore, I'm not gonna invest any money into it.
00:40:27.119 --> 00:40:28.400
And I'm like, wait, wait, wait, wait, wait.
00:40:28.480 --> 00:40:30.400
You want to be a speaker, but you don't invest in yourself.
00:40:30.880 --> 00:40:34.960
To me, that like like you know, you're you're you're framing that all completely wrong.
00:40:35.119 --> 00:40:37.199
Go invest in yourself, go, go put some money into that.
00:40:37.280 --> 00:40:46.960
Go and go and invest in in your speaking business, in yourself, get better at your craft, go, go give your talk to a bunch of of people, and we can talk about that in a moment, and uh see what you can actually deliver to the world.
00:40:47.039 --> 00:40:52.960
Like give yourself permission to go and deliver the best you you can to the world and see what resonates and then improve on it.
00:40:53.119 --> 00:40:53.519
Yeah.
00:40:53.760 --> 00:40:54.639
I think that you said it.
00:40:54.719 --> 00:41:06.639
I don't know if you if we were recording when you said this or not, but what you said was like the the barrier to entry to speaking is kind of like Uber, where like I just hop in my car and turn the app on and and now I'm a driver and or now I'm a speaker.
00:41:06.880 --> 00:41:14.880
And and yeah, although that may be true, they're that's a that's a side hustle, that's a side gig, and it's and you're not treating it like a business to your point.
00:41:14.960 --> 00:41:18.239
And so when you think about you sit down, you go, okay, I'm gonna generate revenue.
00:41:18.639 --> 00:41:20.159
How many speaking gigs do I need?
00:41:20.320 --> 00:41:21.199
How am I gonna get them?
00:41:21.360 --> 00:41:22.239
Who am I talking to?
00:41:22.400 --> 00:41:23.199
What's my message?
00:41:23.360 --> 00:41:25.280
You can help them with all of that, right?
00:41:25.519 --> 00:41:26.159
Yeah, absolutely.
00:41:26.239 --> 00:41:29.280
And and so I don't think any Uber maybe not any Uber driver.
00:41:29.360 --> 00:41:32.079
I was gonna say, if you're not, you know, if you're an Uber driver, you're not a race car driver.
00:41:32.159 --> 00:41:32.559
You know what I mean?
00:41:32.639 --> 00:41:35.039
And I think there's that's a very clear distinction.
00:41:35.119 --> 00:41:40.800
If I want to become a race car driver, it's not spending time in as an Uber driver that's gonna get me there, right?
00:41:40.960 --> 00:41:42.320
And so the same thing as a speaker.
00:41:42.400 --> 00:41:47.280
Just because I go and speak on small stages and like I am not a speaker as a result of that.
00:41:47.360 --> 00:41:49.360
Now I can become it if I go and start to invest in it.
00:41:49.440 --> 00:41:55.519
Just like an Uber driver who wants to become a race car driver, you gotta invest in the time and the coaches and the practice.
00:41:55.679 --> 00:41:59.199
You gotta go and spend time doing that with the right types of people.
00:41:59.360 --> 00:42:02.800
So understand that like every like everything is a process.
00:42:03.039 --> 00:42:04.639
Everything in life is that process.
00:42:04.719 --> 00:42:08.400
And we can bring this back to even just getting comfortable on video, getting comfortable on stages.
00:42:08.639 --> 00:42:15.440
You go and watch some of the big guys, like Tony Robbins, Les Brown, Mel Robbins, you know, like some of these really big motivational speakers.
00:42:15.599 --> 00:42:18.880
Go watch their first, go watch Tony Robbins videos in the 90s.
00:42:18.960 --> 00:42:22.000
And you want to see a guy who, did you know that, like, here's here's some fun guy?
00:42:22.239 --> 00:42:29.599
Did you know that Tony Robbins paid and booked his own rooms to get to deliver his first speeches?
00:42:29.840 --> 00:42:32.559
This guy like paid$5,000 or whatever it was, maybe it wasn't$5,000.
00:42:32.800 --> 00:42:40.559
But he went and he found found a conference room, paid for the conference room himself, and then put up posters to go and see who went, like four people showed up.
00:42:40.639 --> 00:42:42.000
And that's how we got started into it.
00:42:42.079 --> 00:42:43.599
And then it's rough.
00:42:43.760 --> 00:42:45.599
Like this guy, like like let's think about this.
00:42:45.679 --> 00:42:54.320
He's a six foot seven guy, like he's got huge hands, and he doesn't talk like he does now, so he wasn't nearly as confident as he was, but he was always loud.
00:42:54.639 --> 00:43:04.400
And the like it was rough, but he got to where he is today with a millions and millions of followers, really confident doing what he does, like only through deliberate practice and deliberate effort.
00:43:04.559 --> 00:43:06.079
And I think that's the same thing everywhere.
00:43:06.400 --> 00:43:13.519
But using uh your your the spoken word to grow your business is also really powerful too.
00:43:14.719 --> 00:43:16.639
You can go and speak from stage and sell from stage.
00:43:16.719 --> 00:43:17.440
We didn't even talk about that.
00:43:17.599 --> 00:43:18.800
Selling from stage is super powerful.
00:43:18.960 --> 00:43:19.679
Many, many people do it.
00:43:19.760 --> 00:43:22.000
Russell Brunson does it, Alex Ramosi does it.
00:43:22.400 --> 00:43:27.360
Going on stage and actually delivering your product from stage, there's gonna be a lot of opportunities to be able to do that as well.
00:43:27.440 --> 00:43:32.320
You can go and do a trade and say, hey, I would love to speak on your stage, and uh, but as long as I can sell my product.
00:43:32.400 --> 00:43:38.719
So I now no longer speak for free monetarily, but I if I go and I if I speak and I can sell my product, then I'll go and talk.
00:43:38.800 --> 00:43:41.039
But if someone just says, hey, I don't have any budget, would you come on?
00:43:41.119 --> 00:43:41.760
Then that's the trade.
00:43:41.840 --> 00:43:42.159
That's right.
00:43:42.559 --> 00:43:46.000
Yes, I'd love to come on your stage, but you gotta let me sell my product too.
00:43:46.079 --> 00:43:48.239
And if they say no, then it's like, okay, I'm sorry, I'm not a fit.
00:43:48.320 --> 00:43:52.079
That is a great segue into start seeing value in going to speak as well.
00:43:52.159 --> 00:43:55.679
Maybe you're doing construction, maybe you go to a home show, a home conference.
00:43:55.920 --> 00:43:59.760
They crave people in act with ex with expertise to come speak on.
00:44:00.079 --> 00:44:00.480
on stage.
00:44:01.360 --> 00:44:21.840
I don't think you I don't think you realize that people who are are blue collar and I say that very literally, I don't know if that's a that's a bad term, but blue collar workers who can stand up on stage and speak are like the amount of extra money they make, it is it is it is insane because you can go and share your expertise with multiple people and they all sit in the crowd.
00:44:21.920 --> 00:44:27.280
No one's gonna sit in a home show in those chairs in front of the stage who is not a potential client.
00:44:27.519 --> 00:44:27.760
Right?
00:44:27.920 --> 00:44:32.719
Think about you've been to home shows before you've been to those like renovation shows before things like that.
00:44:33.360 --> 00:44:42.719
No one is sitting in front of a 30 minute redo your your bathroom faucets learning session who is not interested in redoing their bathroom like you didn't like think about that for a moment.
00:44:42.800 --> 00:44:43.519
Just think about that.
00:44:44.000 --> 00:44:50.000
Sharing your knowledge will put 50% of those people on your on your contact list to you know to to to want to call you back.
00:44:50.079 --> 00:44:50.239
Right?
00:44:50.320 --> 00:44:52.400
Like you you'll be able to gather clients like that as well.
00:44:52.559 --> 00:44:59.760
And then finding a way to to do lead gen, take a picture of this QR code to get my 10 steps to to redoing your bathroom something like that.
00:44:59.840 --> 00:45:04.000
There's gonna be people out there and they're all leads that you can get there you just got paid to go to go on stage.
00:45:04.079 --> 00:45:09.199
It is it is a an avenue that is overlooked by so many people I love it.
00:45:09.360 --> 00:45:13.679
You're hitting pieces from multiple angles and you're and I think that this is applicable.
00:45:13.760 --> 00:45:22.800
I don't want the listener to think well I I don't want to speak everything that that Cam has given you guys is usable inside the business even if you you don't want to become that speaker.
00:45:23.039 --> 00:45:24.480
Cam, how can the listener find you?
00:45:24.559 --> 00:45:33.760
They're intrigued like I don't know maybe I can do this maybe I can't that kind of sounded kind of interesting there at the end maybe talking at trade shows and stuff maybe it's even a different type of industry trade show.
00:45:34.000 --> 00:45:38.480
I want your help how can I find you sure so best place to just chat with me is on LinkedIn.
00:45:38.639 --> 00:45:39.840
Just find me Cam Bodwai.
00:45:39.920 --> 00:45:46.480
I'm sure you can find the spelling of my name in the show notes or you can go to thefrequentspeaker.com that's my website and we'll help you out with everything.
00:45:46.559 --> 00:45:46.880
Okay.
00:45:46.960 --> 00:45:48.480
So you may have no content.
00:45:48.559 --> 00:45:51.119
You may have a little bit of content or you may have lots of content.
00:45:51.199 --> 00:45:52.320
I don't care we'll help you.
00:45:52.400 --> 00:46:03.679
We'll even help you book a videographer to go and record you on stage in an interview to help build up that content content to craft something that's gonna earn you money to go speak on stage.
00:46:03.840 --> 00:46:09.519
This is a whole other avenue it's gonna and my sales background is going to help you sell through that video as well.
00:46:09.920 --> 00:46:16.480
We'll help you everything from soup to nuts like the the whole thing to craft something that will make you look like a million bucks on stage.
00:46:16.800 --> 00:46:17.280
I love it.
00:46:17.360 --> 00:46:17.679
I love it.
00:46:17.760 --> 00:46:25.920
I've enjoyed my time with you you're clearly an articulate individual but you've got a background that speaks that anybody can do what you do.
00:46:26.000 --> 00:46:27.199
And I just love that message.
00:46:27.360 --> 00:46:29.039
Thank you for doing that for us here today.
00:46:29.199 --> 00:46:32.159
Blessings to you and all of the people that you're helping here in 2024.
00:46:32.239 --> 00:46:32.880
Thanks for being here brother.
00:46:33.039 --> 00:46:37.039
Thanks Chad hey and you do you have an amazing craft as well yourself as well thanks for having me on.
00:46:37.119 --> 00:46:37.599
This has been great.
00:46:37.679 --> 00:46:38.960
Thanks everyone for listening.
00:46:39.199 --> 00:46:41.360
Thank you for listening to Gathering the Kings today.
00:46:41.440 --> 00:46:45.440
I hope that you were able to pull out a few nuggets to go apply into your business right away.
00:46:45.679 --> 00:46:56.079
More importantly though I hope that you're realizing that it takes more to be successful than just being by yourself, doing it all on your own, carrying the weight all by yourself.
00:46:56.239 --> 00:47:09.280
What I have realized not only in my own journey from multiple businesses and multiple different industries and now interviewing over two or three hundred other very successful seven, eight and nine figure business owners is that it's tough to do it alone.
00:47:09.360 --> 00:47:13.920
And so gathering the kings exists to bring together successful entrepreneurs.
00:47:14.079 --> 00:47:21.440
In fact we are putting together 1,000 kings specifically who are grateful but not done.
00:47:21.599 --> 00:47:37.519
We're intentionally assembling kings who fight tooth and nail for their business family and communities and here's what we believe that in the pursuit of excellence in those areas that it ignites within us the responsibility to govern power and forge a lasting legacy.
00:47:37.599 --> 00:47:56.480
So if that relates and resonates with you and you know that you need people around you sharp, qualified other very successful business owners I want you to go to gatheringtheKings.com want you to take a look at what we're doing and see if it makes sense for you to be part of our pursuit to 1000 kings.
00:47:56.719 --> 00:47:57.840
Talk soon