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What does it take to reinvent one of the UK’s oldest drinks categories?
In this episode of The Drinks Entrepreneur Podcast, Alex sits down with John Logue, founder of Chance Clean Cider, to unpack how he’s building a modern cider brand designed for today’s consumer.
From early-stage challenges to standing out in a crowded market, John shares the realities of launching and scaling a drinks business—and why “clean” is more than just a buzzword.
They cover:
- The origin story behind Chance Clean Cider
- What “clean” means in today’s drinks landscape
- Breaking into the cider category as a challenger brand
- The role of weather, seasonality, and consumer trends
- Lessons learned from building a drinks startup
Whether you're a founder, operator, or just curious about the future of cider, this is a candid look at what it really takes to build a brand in today’s drinks industry.
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