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Artificial Intelligence (AI) and Machine Learning (ML) in Marketing with Shane Austrie (Ep.#54)

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👉 Get started using AI and ML in your small business marketing with the customer experience automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YT

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-54/artificial-intelligence-and-machine-learning-in-marketing-ep-54.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

Learn about the future of digital marketing and how to take advantage of Artificial Intelligence (AI) and Machine Learning (ML) to make your small business come out on top.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

Support the show (https://paypal.me/DragonDigitalM1)
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00:00:00Intro
00:03:33What's the definition of AI and what's the definition of ML and how are they different?
00:05:40How does ML and AI influence content marketing right now and in the future?
00:09:01How does AI and ML influence email marketing now and in the future?
00:10:52What about AI and ML in social media marketing?
00:12:02What's going on with chatbots and conversational AI?
00:15:28What can we expect when it comes to personalization?
00:18:56How about segmentation?
00:21:18How about leads and sales forecasting?
00:23:28What are all of the benefits that small business owners can get from investing in AI and ML?
00:28:33The most common misconceptions about AI and ML debunked

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