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In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strategy.
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Books/Resources Mentioned:Rise of the You-prenuer, by Chris Ducker
Different is Better than Better, Sally Hogshead
Connect with AJ & Mike:AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:
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