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Not everyone is the same.
What you say and how you say it matters.
Don’t be lazy with language.
Why do we have time tested advice like this?
Because all of us have different ways of understanding information.
If we can’t figure out how our audience understands information, you’ll never connect with them.
Patrick Kelley shares how he had to learn this lesson in our latest podcast episode of “Do Hard Things.”
He knew how to talk “nerd” not sales.
He had to switch that up if he wanted to succeed.
It took years to figure it out, but he did it.
His story is worth listening to. It’s inspiring.
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