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Grant Cardone grew up in the bayous of Louisiana with no money, no connections, and no plan, and spent a decade battling drug addiction before rebuilding from scratch. Today, his privately held companies generate $750 million in gross annual revenue, Cardone Capital manages more than 15,000 apartment units, and the 10X brand has shaped how millions of founders think about ambition and scale.
In this episode with Derek Andersen, Grant explains why failing to pursue massive success is somewhat unethical, why the worst advice he ever took came from someone who stopped growing, and how he combines real estate with Bitcoin to hit bigger targets. He also breaks down the twice-daily goal-writing practice, dreams, not to-do lists, that he credits with materializing everything he has ever put on a vision board.
The conversation goes deeper than ambition. Grant opens up about losing his father at 10 and his brother at 20, fighting addiction from 15 to 25, and surviving three overdoses. What emerges is a portrait of someone who had every reason to stop, and chose to build instead. Where you are going always matters more than where you are.
Follow Grant - X (Twitter): https://x.com/GrantCardone
Follow Derek - X (Twitter): https://twitter.com/derekjandersen
Episode Partners:
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Timestamps:
00:01:47 — Why Grant Cardone Avoids Silicon Valley at All Costs
00:04:28 — The First Rule of All Success: Just Show Up
00:08:21 — The Soil You Grow In: Why Your Environment Shapes Your Ceiling
00:20:52 — How to Create an Experience 34,000 People Pay For
00:44:06 — Why Failing to Pursue Massive Success Is Unethical
00:46:25 — The Revenue Reveal: $750M Gross and $4 Billion in Value
00:49:24 — The Advice That Cost Him Millions in Real Estate
00:55:28 — Why Thinking Small Is Still Going to Cost You Everything
00:57:49 — The Real Estate-Bitcoin Hybrid Strategy Explained
00:59:24 — Writing Goals Twice a Day: Dreams, Not To-Do Lists
01:10:41 — The Losses That Built Everything He Has Today
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