00:00:00.017 --> 00:00:03.717
So you're creating demand and they don't know where else to go because no one else is offering it.
00:00:04.657 --> 00:00:10.757
You know what I mean? So when you drive up as the plumber or the HVAC guy,
00:00:11.017 --> 00:00:13.637
you're not going to be bumping into competition.
00:00:14.677 --> 00:00:18.697
It's like a referral. It actually is a referral.
00:00:19.017 --> 00:00:26.837
So if you're referred by someone, so if a neighbor refers you to another neighbor, Mrs.
00:00:27.017 --> 00:00:31.257
Smith refers you to Mr. Brown, you're probably not going to run into another
00:00:31.257 --> 00:00:37.017
contractor because you're calling that contractor that Mrs. Smith offered up.
00:00:37.377 --> 00:00:40.517
It's that simple. So you don't have competition. You don't have.