درباره این اپیزود
Amanda Natividad has a theory: PR has always been zero-click marketing. You don't ask a reporter to link back; you just want the mention. In Part 2, she breaks down why AI visibility is finally putting a number on something PR people have never been able to prove, the tools she uses to track it, and why the very thing that makes PR hard to measure might be exactly what makes it valuable.
انگلیسی
ایالات متحده آمریکا
رونوشت 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Digital PR Explained را جستجو کن.
قسمت های دیگر در این پادکست
Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key takeaways from their 2026 State of the Media rep…
In this episode, I’m joined by Emma Thumann, a reporter at Campaign US covering the agency world. We break down what actually makes a story worth covering, from the pitch that caught her attention to why it turned into a follow-up piece a year later.
We also get into what helps (and hurts) your cha…
A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data fast enough to matter. She breaks down the strategy, the journalist response, and what…
In this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted.
We get into the volume of pitches journalists receive, why even strong responses don’t always make it into a story, and how Kris Ann decides who to work wi…
Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great Flattening, and PR pitches are not immune. In this solo episode, Britt breaks down why…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Britt Klontz است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
