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In our 10th episode, we uncover the latest industry news impacting Digital Marketers, including; Snaps new creative tool for building engaging ads, TikToks new integration with Giphy, the importance of optimising ad frequency for end-users, and a summary of mobile ad fraud in 2019.
We also take the time to reflect on the past 10 weeks, summarising the most important events across the Digital Marketing landscape.
Relevant links from this episode:
- Snap introduces instant ad creative tool
- Pinterest introduces story pins
- TikTok launches native Giphy integration
- Android default search app choice in EU
- Google updates featured snippets, optimising for timeliness
- GMB photos affect search performance?
- Brand recall gets worse if ads seen too many times
- 2019 mobile ad fraud report
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
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