Marcus “bubbleman” Richardson on Creating Bubble Bags & Cannabis Activism | Digging Deeper Ep. 8

Austin: But we just, with like six grand, started the Fresh Heddies Company and the bubble bag company and bought a computer and bought a camera and bought a sewing machine and you know, bought some nylon and some screen and just did it. I had a guy, ⁓ an author come stay ⁓ at my booth at the toker's bowl one year. And then he got in touch with this Swiss guy I didn't even know existed, named Reinhard Delp, who apparently had a patent on water extraction. And I ended up in a five-year lawsuit with this guy. No. All because of this guy, Joe Petrie. But it was also a blessing. Of course. Of course. Right. So I'm like, okay, I have to find out what is the true story behind water extraction. Does this fucking Swiss guy own water extraction and I owe him a bunch of money? I'm going to spend money to find out. So I create a huge investigation. I hire this company called McCartney Tetro. I make the mistake of asking Hillary, can you ask, can you get me your boss's lawyer? Right? Thinking that his her boss had one lawyer. Well, her boss was Moses Nymer. He's a billionaire, a Canadian billionaire that like owned all the like, I don't know, the MTV and all the like a Murdoch guy. ⁓ wow. Huge media guy. Okay. Google him later. Moses Nyimer. Billionaire. I'm asking Hillary, look, I'm in this lawsuit. I need a really good lawyer. So she gives me this woman's name, Anita Hill. And I'm thinking it's Moses' lawyer. Well, Moses has forty-eight lawyers. Of course. Anita is the quiver. She holds the lawyers. She's who you talk to when you want to find out what lawyer you need to get. Well, I hire this pharmaceutical, you know, like Bohemoth patent company lawyer from McCartney Tetro. ⁓ wow. She puts me in touch. So expensive, dude. Like so much money I'm spending to learn the story. They think it's great because they're involved in multi-billion dollar lawsuits, and mine's just a multi-million dollar lawsuit. So the the lawyers are like, This is actually really cool. Like Some of these lawsuits are extremely stressful. And like, believe it or not, like lawyers kill themselves over this stuff. Like if we make a mistake, like we're done. Like our whole career. Like I I might have been doing this for 13 years. So it's heavy. And they said, yours isn't. And I know it's heavy for you, but God bless you. We just want to be a part of this. So they helped me. They were cool. What I uncovered, fuck, you never know what you're gonna uncover. I uncovered that Reinhardt goes to Amsterdam and meets with Mila in 1997, the year before she releases her bags. She signs a contract. She she sees his machine, which is this conical five gallon sort of brewery thing that he's mixing with a linear actuator and top with ice and cannabis and water. Yep. And then he's filtering it, but not through bags. He's filtering it into a jar where it goes through this kind of cone and it stacks the resin based on maturity, not based on micron diameter. Meaning the resin heads that are the most readily to fall are all gonna go into that bottom tip. Right. Instead of those heads, if they had gone through the screens, they may have all landed on different micron diameter screens. So it's a very unique and different way. I didn't even know that. So she's showing this machine to this guy by the name of Mark Rose and another guy by the name of Eldon. Mark lives in Kathmandu, Nepal. He's an American. Eldon's an American ⁓ who's living in Amsterdam and he's a hash smuggler. He's going to Kathmandu and he's he's getting hash full of guitars and he's he's bringing it to ⁓ Amsterdam to the Bluebird and other. Hash hash coffee shops. Yeah. So Elden's sitting on the couch and Mila's showing them this machine that Reinhardt probably showed her like a week ago that she signed the contract with. And Eldon's sitting there and he goes, Two nylon bags shaped like five gallon buckets with different size screens, and you've got the same thing. And then Mark Rose is like, We're isolating. We're isolating. It's the isolator. It's the isolator. He names it right there. That's what Mila's bags were called the isolator bags. He also manufactures them. Okay. So Eldon invents them by looking at a N NDA signed, contract-signed private piece of equipment. He creates the bags. So now I know I'm fucked. I have to pay. I I've I've learned that the bags were created based on Eldon's machine. Now I know that my mentor ha was a part of the water extraction history, you know. He was Skunkman Sam. He did the Sadu Sam nineteen eighty eight ad in High Times magazine for water extraction. How did you know about it? Neville, the breeder, if you're familiar with Neville's Hayes, ⁓ Neville the Breeder, Neville Schumacher in Amsterdam told Dave Watson, the skunk man, resin is still affected by gravity in water. It sinks. He told him at the time, or they told me, that it was an unknown American. But fucked if I didn't find out years later the unknown American was Ed Rosenthal. And I've I know all of these guys. I've known them all for 30 years. They're my peers. I've known Ed a very long time. And so I find out Ed, you know, Neville, Skunkman Sam, Mila, they're all a part of it. But then I learn about Reinhardt and I'm like, ⁓ fuck, he invented the machine. He's got the patent. The bags were completely created and designed off of his machine. So me and my partners pay Reinhardt six figures. No kidding. Yeah. No kidding. Yeah. Mila did not pay a penny. But once that was paid, you were then able to Forever. In perpetuity. Really? I can just make bags forever now. So excellent. I paid my penance of the part, but imagine for ten years Mila told everyone I stole the bags from her. She never gave that poor guy Eldon the five percent he was promised. He never made a dollar off the bags. Mark Rose, the guy that manufactured and d and and named the bags. Well, he found out after two years that she didn't want to pay him a fair share. So she was paying Turkish people in Amsterdam to make her own bags. He would go back to Amsterdam because he had a place in the Leidza plane. And ⁓ he would find bags that weren't made by him. So what does he do? He reaches out to me in 2000, a year after I start my company, and he says, Hey, I'm the isolator manufacturer. Can I make bubble bags? And he's been my manufacturer for twenty-six years. That was my next question. So your wife star your wife started it. She created the first versions and then he took that idea and started manufacturing and still does this. In one of the most holy hashish centric countries in the world, in Nepal. No that's where all the bubble bags are made. No way. Yeah, we have the support of the sadhus. We pay we we we offer pujah, which is hashish. Like when every year the king would have an ornate log come out for Shiva Ratri, which is the holy festival of the s of the Shivite Sadhus. ⁓ they would Ornate a log and put hashish on the log for this for the babas to smoke, and we would make sure that we had hashish on that log. Incredible. Yeah. So we have this like intimate l connection with the sadhu, you know, the Shivite culture. Wow. Of yeah, to the point where my friend Chris Bennett, the author who hooked me up with Joe Petrie, he actually ended up marrying and having a baby with this woman, Renee Boget. Who was caught at Todd McCormick's mansion in Bel Air watering a plant by the DEA, and they wanted to give her 10 years. So she escaped to Canada, married my friend, had a kid, and his name was Shiva. And so my other friend, Dr. Atomic, was in Nepal. I hooked him up with my manufacturer, Mark. They end up in this cave with this crazy Shivite Bubba named the Bicycle Bubba. And I asked them both: if I send you a picture of newborn Shiva, will you get the the Baba to hold the picture and take a picture of him in the cave. And so I got a cave picture of the Shivite Baba holding newly born Shiva, Renee and Chris Bennett's son. I got that picture taken in Kathmandu and sent back to Canada for them. No kidding. Yeah, dude. That's super freaking cool. Fucking so it's just, you know, when you jo when you jump in on the right ways, there's a flow like a river. I mean, if you try to, you know Paddle up the Colorado River the wrong way. Like it's probably gonna have it's kind of like life. Yeah. Like a lot of people are paddling the wrong way. They're resisting these things that they themselves have manifested that if they just sort of went with the flow, they would find themselves where they wanna be. Absolutely. Yeah. Which is really where we all wanna be is in the truest, most authentic parts of ourselves. You know, like I know for a fact I don't know you super well. But I know there's never been a better version of you. There never will be a better version of you. And you're the greatest version of you that will ever exist. I can appreciate that. It's like, holy shit, dude. So then the best thing for you to do is to be you. A hundred percent. You know, but what does insecurity attack all of us to do, to not be us? Be something different. That's right. Yep. Which is the cause of all of our disease and d disharmony. Like all the things that make us feel bad are generally the things that, like, ⁓ I'm weird. I stand out. I just want to like fit in a little more. It's like, well. By the nature of your being, you will never fit in. There's nothing wrong with It's possible to stand out. How the fuck are we gonna fit in? So, Marcus, we've got manufacturing down. Now you've got bubble bags being produced in Nepal. Yeah. How many countries have bubble bags been sold into? How many units have you sold? Like literally almost yeah, almost all of them. Like it was ⁓ it was like a hundred and eighty something, eighty-six or like we've sold to countries I didn't even know the name of. Wow. You know, countries that requested that I take The logo off the bags. Because they didn't Yeah, absolutely. Yep. Russia was the first company to shut my YouTube channel down and not let people in Russia watch my YouTube channel. Really? Yeah. Really? And all right, so let's talk about the YouTube channel, Hash Church. You've been operating Hash Church now for how long? I started Hash Church, I want to say in 2014. Okay. I was on a whim. I had been on YouTube since ⁓ five. That smells incredible, by the way. ⁓ well, I hope to share some with you. We'll we'll get to that. What what what are we smoking, by the way? ⁓ this is some Bubble Man brand. We'll talk about this in in a bit. This is Colorado Bubble Man brand, live hash rosin, ⁓ from my partner Dan, who just does an amazing job down in Moffitt. And ⁓ yeah, we'll get into that in a bit. ⁓ the bags got sold all over the world. The bags went viral, dude. The bags, like it was every magazine, every keep in mind it was the greatest thing since sliced bread for the cannabis community, dude. Yeah. It was insane. I have not seen well. It's funny, you went from selling the flour to selling the shovel, which a lot of people talk about. 100%. And the shovel crazy. There's lot of money there. If you look at the shape of a five gallon set of bubble bags, it's almost exactly the same size as a half pound of weed. So I'm bringing in hundreds of these half pound bags of bubble bags, right? And it's just like even my wife's like just chuckling. She's like, ha ha. That's funny, right? I'm like, yeah, it's pretty funny. Actually the irony. Yeah, it's just like that's ridiculous. So yeah, the bags end up going really viral. We have an amazing, like, I don't even know, like the next 15 years is an amazing run with bubble bags. We're just doing so good, you know, approaching. I think our when we were peaking, we were doing about eighty thousand dollars a week in sales. No kidding. Yeah. Wow. Yeah. Yeah, it was really good. This was in the nineties and the early two thousands, so. You know, my wife and I would we'd we'd rent a ⁓ a house in Jamaica on the water, and I'd set the computer up to the stereo system, and I'd make it so every time ⁓ a PayPal or a beach go through it was a ch-ching that went over all the speakers in the house. And I'd tell you no, I'm telling you, and it got so crazy that sometimes it would be like cha-ching, cha-ching, cha-ching. And then I'd hear on the other side of my my little house my wife just going ha ha ha like laughing, and then I'd laugh, and then we'd hear Ching, ching, ching, like two more, and just be like, ⁓ my God, this is like, this is like a dream that everyone, this is our documentary. This is the movie. Like this is I could see the scene already. Like we're gonna, this is in the movie. So we had a lot of these movie experiences where we were just living a really cool experience. And, you know, in the meantime, starting a family. My daughter was born in 2001, which for those of you that bought bags in 2001, you'll remember that my 25 micron bag was pink that year. I made a p I made a pink bag, yeah, in honor of my daughter Trinity. Absolutely. That's beautiful. Yeah. ⁓ you know, over the years we would gain eight bags. We would s you know, we would we would kind of become the voice of authority. Now there's hundreds of copycats. Once Reinhardt's patent ⁓ expired, yeah. ⁓ and he made his money, it opened up the floodgates, which was fine. It ⁓ allowed me to move on to different things. The entire time I was using my photography as ⁓ ⁓ you know a prosthetic for what I was doing and and YouTube became the same thing. Let's use YouTube as a part of macro photography. Yeah exactly. Macrophotography, not many people were taking the really close up shots. I thought I would the trichome heads and everything. Trichomb heads and and really the whole plant. I learned so much of the biology of the plant. I didn't know you know that the first set of leaves was called the cautilodon and that the second true set of leaves was the epicotyl and I learned the names of the different types of tricombs and the systolith hairs and the capitate stalks and the stigma hairs and really all of the the the the botanical you know lingo of what I was looking at when I finally started getting that close and being able to spend time in there. I learned a lot of those terms, which once again enforced that sort of voice of authority. It's like this guy's like fucking going down the rabbit hole, dude. Like he's he's doing a lot of the work that we're not gonna have to do, that he we can learn just by Listening to what he what he's writing about it. And you had photos like published in Nat Geo and like some big publications. Yeah, yeah. No, I I mean I had I published in almost every cannabis magazine from High Times to Weed World to Red Eye to cannabis culture to start. So I may have been looking at some of your photos when I was ⁓ thirteen, fourteen at Barnes and Noble ripping up in other magazines. Alien like photos. Mark Emory was the first, you know. Mark Emory takes a lot of slack. People are always attacking this guy for all sorts of different reasons. He's definitely a character. But he always a big supporter of me. He always, you know, he would he was the first magazine to really purchase my pictures and and purchase them by like, you know, I'd write like a 10-page article and he'd buy like 60 photos. ⁓ wow. You know what I mean? So and Mark was so well known that anytime someone called me and they'd be like, ⁓ we're calling, look, this is Nat calling from Nat Geo. I'm like, ha ha ha. Like, ha ha, right? Because eight months prior I bought this macro lens and I started taking macro photographs. And I told my wife, I said, I'm going to be in National Geographic one day with this lens. And it was eight months later that I got a call. No kidding. From Nat, from Nat Geo. And I almost hung up on her. And then she Wait, her name is Nat. Her name was Nat. Okay. Yeah, Natalie. She's This is Nat from Nat Geo. I was ha ha ha ha. Yeah. Like I thought someone was busting my balls. Right. And then she said, Mark Emery gave me your phone number. And I knew immediately it was rational. Yeah, yeah. Because he got interviewed by every Wall Street Journal, all the highest. Right. He they all interviewed Mark, right? He was one of the most wanted people in the US. He was in the top 100 most wanted people in the US. You guys wanted him really bad. You extradited him out of Canada and put him in prison for five years here in the US. Like the US was very serious about putting Mark Emery in in prison. Mark said, If you put me in your prison, my frequency and vibration is going to rub off and legalization is going to hit your c your country. And the prosecuting attorney that prosecuted Mark Emery was the same attorney who brought legalization to Washington State. No way yes, way. No way. Way. Wow. What a story. No way. Way. It happened. So yeah, you know, that that led me. The macro photographs really led me into YouTube, which led me into videography. Yep. And then, you know, the YouTube, I'm doing all these shows. I'm filming like seven shows a week. ⁓ god. I'm doing Puff Wednesday with Johnny B. I'm doing fucking I'm just doing as many things as I can possibly well like I can talk. I have a lot, I have the ability to like release content at like on a dime. I don't have to edit it. I don't have to be like, ⁓ I gotta go back. And what was the time where I said that one thing that I shouldn't have said? I'm like, no, no, no, no. Just like one shot done. So I do these like ⁓ hash one ⁓ ones. I do wake and bakes. I do and I get like four, five, six, seven hundred people watching live. You know, hash church got up to Thousand hash church was really the pinnacle of my YouTube because I I was climbing with my YouTube and I should tell this lesson because ⁓ A, it shows me in a poor light, which I should do sometimes, and B, it shows my buddy Johnny B in a very high light. So my buddy Johnny B was kind of like we were like Laurel and Hardy. You know, I'm like the tall, thin one, and he was kind of the short, stocky one. And we were comic relief. He's the opposite of me. You know, I'm all OCD trying for perfection, and Johnny B is just like And so he filmed all my videos with me. He was like my sidekick. And he filmed it and he'd come to my house five, six days a week, drive an hour and a half one way to film a YouTube video. We're not getting paid. Wow. Right. So this guy, his story, he fell 30 feet, broke every bone in his body off a scissor lift, just destroyed his body, ended up hugely addicted to ⁓ oxycodon ⁓ and other painkillers, and then got off all of it and uses only cannabis. He's the most inspirational cannabis story you'll ever, ever meet. Johnny Burfello, John Burfello. Super incredible. So I befriend him on a plane ride home from the cannabis cup in Amsterdam. ⁓ we end up, he comes over to my house with some dry sift and he's hey, look at dry sift. It's all gold and beautiful. And I'm like, it's schwag. It's like farmer's grade. It's like it melt it, it won't even melt. It's like cardboard. So I clean it for him for 45 minutes. And then we smoke it. And it's it's a video on my channel where it's just bubbling and melting, and it's so fucking beautiful. Got the macro lens right over top of it. We're smoking this thing, trying to get the whole thing. And at one point, we both like spit out the smoke. We're laughing, rolling around on the floor. And I'm like, this guy is awesome. He's just a really good person. So I end up doing 400 videos with him at least. And towards the end of it, he's kind of like building his own social media. And I'm like, dude, why don't you get a camera and a computer and the software? And I'll show you everything. So he buys my camera, my computer, my software, everything I'm using. And then I just show him how I learned how to do it. So quickly his videos become my videos. They're the exact same videos. And I'm pissed. I'm kind of like, but Johnny B is like, he's the best. It's like you can't be pissed at him. Like, I'm learning something about myself, right? I'm showing my own ugliness, being upset with John. And even worse, I'm trying to get to 100,000 subscribers and I'm at like 65 or whatever. And John's at like 30. He starts making these videos. My video, it's like a studio. I've cleaned everything, I've made it look perfect. I'm delivering what I want the people to see. John's in his fucking basement, underwear hanging from the fucking ceiling. Looks like a bomb went off. He's making hash. He's doing it all the wrong way. He's showing them how to do it the wrong way, which I'm thinking, you know, I'm using it as the wrong note for me to play more wrong notes. Yep. And eventually he gets to 100,000 before me. His videos start going viral. I'm like, I'm humble. Well, because I wasn't willing to be humble. That's what how it happened. In fact, what I should have been doing is being fucking happy for Johnny B. That he was crushing it. Yeah. That he found a way into the algorithm. That he was doing so well. He was getting millions of views, dude. It was crazy. Really? And ⁓ yeah, it taught me a lot about sort of ⁓ maybe my channel isn't about me. Maybe it's about showcasing guys like John. Maybe that's my specialty. Yeah. So I started Hash Church on a whim Sunday morning. You can go live now. Okay, I'll call it Hash Church. I didn't even know what it was. I'm going live. Bunch of strangers in the room. By the third week, I had a panel of people. You know, PhD in chemistry, MDs, super high-level breeders, patient stories that would like tug at your hearts and destroy you. Dr. Lester Grinspoon, he ran Harvard Medical for 27 years. He's in my he's he's on Hash Church. Ross Ulbrick's mom, after he got sentenced to two life sentences in a Manhattan court district court for the Silk Road, came on my show and told his story, the opposite story of which the prosecutor told in his story. I had freeway Ricky Ross. Sold all the cocaine with the CIA. Yeah, he was on my show. No, yeah, no, dude. I'm telling you, I would start pulling people like people like, Hey man, my buddy wants to go on asterisk. I'm like, I'm like, who's your buddy? It's like, ⁓ there's Woody Harrelson or whatever. It's like, not that Woody ever came on, but I do know Woody. But it was kind of like that. Lots of people that were like, and then in the meantime, I didn't care about that. What I really wanted to do was give a platform to all my amazing friends, yeah. ⁓ which was awesome. Took a big hit at one point where a bunch of like women started reaching out to me and being like, dude, like, why is Hash Church all men? And so then I was like, Well, I I invite women, but I'm I do it last minute. And like only men are willing to roll out of bed at nine in the morning and come on a camera last minute. There's very few women. She's waving her head, yes. There's very few women. And it was Hillary who taught me that. I was ignorant to this. I gotta give this up to Hillary. She's like, dude, we don't roll out of bed and fucking go on a podcast. This shit takes a while, okay? I'm like, okay, well, fuck, I you know what? I I get it. So I actually did an all women's episode. I brought my friend ⁓ Dr. Natasha Rees in and Hillary was on, and I had doc ⁓ Valerie Corral from Wham from the who s really started like activism in California for cannabis, her and Michael, ⁓ Michael Corral. Anyway, I had all of these women come on and I didn't even show up for that episode. So I did an all women's hash church. It was awesome. And then I learned to give them more ⁓ more time. In event so that they could also come on. So it's been a learning experience. It's been twelve years. ⁓ and it's every Sunday. It's every Sunday. And I'll be honest, like right now, a couple maybe four months ago, I had a guy who's local to here named Bike. Okay. He's a local OG, seed guy, like really great guy. He reached out to me and he said, Look, I got a buddy who's a real brilliant. He's brilliant, but he's got another brilliant buddy in the UK. And these guys do all sorts of neat things with cybersecurity and electronics and they have a deep understanding. So they're like, we're gonna build you something for Hash Church. And I said, okay, what what are you building me? And they said, well, most people will call it an AI, but it's not called an AI. It's not a large language model. It's not an LLM. It's not what ChatGPT and Grok and Perplexity are all using. It's a different type of I don't want to call it an AI. And he's kind of hasn't explained it to me enough and he kind of says, you what, just don't really talk about it. But it's this little He's created a voice named Jarvis in this little box. And Jarvis has transcribed all of the Hash Church episodes and timestamped every word. And now Hash Church has become like 30,000 scientific documents, 500 guests, a thousand plus hours of conversation has now become searchable. It's now a searchable database. Like, for instance, you could be like, when did Bubble Man? Was he talking about that? Robert Anton Wilson guy, what were those books he mentioned? It's like, well, just punch in Robert Anton Wilson into hash bible dot org, go live in about a week and a half. And every episode on Hash Church that we mentioned, Robert Anton Wilson, will come up as a live link for you to click and then go listen to the exact words that we said about Robert Anton Wilson. And I man, I'm telling you, it turned Hash Church into a incredible value. Overnight. You know, and it also, you know, when that when it happens, I kind of got to shout these guys out, both James and and Bike, like they're gonna become an incredible like part of the foundation of Hash Church, which is amazing because they were never a part of it for 12 years. They figured out a way to come in and literally get in on the ground floor to something that's already 12 years old. So, and Bike's here in Colorado, and I really think how it all I'll have to ask him, but I have a strong suspicious a suspicion that it was it wasn't just Hash Church. It was me coming here, starting to show up. He'd see me on his social media and he started seeing my brand in the stores. Yep. And it's like, all right. So he reached out and he's like, Hey, I wanna, you know, I want to do something with you. I hope to actually spend some time with Bike this trip. He's a bit of a hermit. But ⁓ So how long has Bubble Man been on shelves in Colorado? We've probably been doing Colorado for maybe a year or a little less than a year. Okay. And so, you know, to do a brand, to release a skew, I mean, first of all, for me, teaching everyone how to make hash for the last 30 years and seeing what it's built. And I, of course, I'm not the only, I've been a rung in the ladder, right? And I appreciate all the rungs in the ladder. I've watched this community grow. You know, there's the the term hash maker, that was not a thing in the 90s, I can promise you. Just wasn't. You know, there was Oilmaker, right? The guy with the weird gunk under his nails that would make weird oil in his garage and not show you what he was doing. That existed in the eighties and nineties, but not so much hashmaker. Hashmaker kind of was a later thing. ⁓ yeah, it's ⁓ it's it's neat to see how it's gone across the world to think that bubble bags and many, many other bags are probably just producing metric tons of hash every day worldwide. I feel good about that. It's gotta be a good feeling. It's gotta be an amazing feeling. Yep. No, I feel good about that. So Bubble Man's in Colorado. Yep. And how many shops is it in an hour? ⁓ you what? I think we're in about a hundred and thirty shops right now. That's that's a good penetration. Yeah, I got a shout out to Drew, our sales guy. He's just done an incredible job. He used to work with Eden and he created, you know, helped create a lot of success over at that company with their all-in-ones and their their rosin pens. Yeah. ⁓ so he kind of understands the solvent list. My partner Ted, ⁓ Who I'm partners here with. I have two partners in Colorado, Ted and Dan. They sort of split the skews. ⁓ Ted brought Drew to ⁓ my attention. He flew him to Vancouver and he came to my house and we met and we sort of, I was like, yeah, this guy's good. He's got strong desire. He's he can be savage if need be. He's like strong personality and just a really good dude. Gotta have those people on the team. Yeah. So it's like, okay, we got that taken care of. Drew's been amazing. I've actually been doing ride-alongs with him this last week. I'll probably, I'm gonna go do a meeting with him today. At five o'clock. And ⁓ yeah, he's just he's really getting, like you said, really good penetration. We have a very unique story. Yeah. I mean, Solventless is big in Colorado. ⁓ and it wouldn't be a stretch to say that I was part of the foundation of what's happening here because I showed most of the people how to make the hash, you know, like all these OG hash makers. Got and and of course, other people like Nick AT. Huge inspiration to the Colorado hash scene and absolutely founder of the terminology solventless. You know, like Niketee was a big part of it. ⁓ and many others that that ⁓ sort of were a part of that rung, being a rung in the ladder of the solventless ⁓ extraction world. So super stoked to be in Colorado, super stoked to be offering, you know. At first people thought, ⁓ it's where's the full melt? It's like, yeah, we have full melt, we have live hash rosm, but we also have brick hash. We also have hash hits. We also have products that are not for necessarily the connoisseurs. Yeah. ⁓ you know, it took me a while to realize when I kind of created this pyramid unknowingly of snobs and and and was at the top of the pyramid. I wouldn't smoke anyone's shit. I would only smoke my own. It was it had to melt into a liquid. Like back then, it was impressive if you had hash that melted into a liquid every time all the time. Consistently. That's what this is. This is hash not rosin. And it's you can tell right away when you look at it. It's a little harder, it's a little different, it's shinier, it's not quite as homogenized. It's drop. What's that? Drop. That is lim liminosa. Liminosa. Yeah. And that is from ⁓ Stuart at Miners Melts. Probably some of the b the best gray market product I've seen in Colorado. Stuart is just a humble dude, super kind. Yeah, yeah. Well, we'll hit this later because this is very special. Yeah. To see full melt six star bubble that you can Hitting in a puffco and it doesn't chaz it all up. You can just wipe it out. This is this is to me the holy grail. Very rare. When I first made this, I'll be honest, I looked at it and this may maybe I was being like narcissistic or whatever and being in my own head and not having empathy and thinking of others, but I just thought this is it. This is why we wanted hemp to be ille legal. This is why we wanted like this is the driving force that got hemp legal. This is the driving force that started the BC Compassion Club. This is the driving force that started the bubble bag company. Like this right here, I consider just the holy grail of hashes. Absolutely. Where it's like, holy shit, like you just grew the perfect plant for months and months and months, and then you isolated just the gland heads and collected them in a hash. You know, I'm very happy to put products out like this, but I also understand it's one percent of the market who wants to buy this. And I also understand that a lot of people haven't taken the journey that a lot that some of our this smaller group of solventless people have. And we have to take the time and the empathy to go back and say, All right, so you're smoking weed right now. I created a product called Hash Hits. It's a little tube. Might have one. It's a little tube and it's ⁓ a paper tube like a straw. Okay. And it has a ceramic bowl. And in the ceramic bowl, you can fit about a 0.2 of a gram of hash. Yeah, I don't have it in here, unfortunately. It's basically it's branded Bubble Man brand, little ceramic bowl. I put 0.2 of a gram of hash in it, and that is the equivalent of a one-gram joint at 20% THC. So what I'm doing is I'm building a bridge from the solventless hash extract world. Just a little kind of, you know, like a a footpath. Mm-hmm. Not a not a not a big highway bridge yet. Yeah. ⁓ over to the pre-roll joint smoker, right? We know that the only piece of paraphernalia the pre-roll joint smoker has is a bic lighter. Yeah. So then I have to produce a product that they can do this with. Mm-hmm. I got the tube, I got the ceramic bowl, I got 0.2 of a gram of hash. It gets about 10 rips out of it. A pack of them is five. Okay. And it's one gram of hash. Love that. So you get one gram. It's it's hash on the go. And where can I find that? You can find it at like Rocky Road, ⁓ Thornton and Aurora. Yeah. Child George. Yeah. I think Vertz has it. ⁓ there's quite a few stores ⁓ that are k like I said, like a hundred and forty. But what I suggest people do is until we get our map situation set up, hit me up anytime, BC Bubble Man on Instagram. I get tons of messages on there, but I reply to all of them. ⁓ and I'll always let you know, like based on where you are, what the closest store would be that you could kind of get that product. But that product doesn't exist anywhere else in the market. No, I've never heard of that. Yeah, it's a novelty product that I was like, this is the mushroom, the value of the mushroom. Yes, I could of course copy everything and and even make it a little better, which is a good thing when you copy something. Like I'm sure the first guitar was great. But it got better and better, as do cars and every cameras and microphones. Like could you imagine being limited to like, ⁓ I made the first microphone? This is all yeah, this is all you're gonna get. There's no this is the fear and scarcity versus love and abundance, right? They're different frequencies, very, very different frequencies. So ⁓ where was I? The the tubes and right, the hash hits. Yep. So product that doesn't exist. How that product came to being is we sold another product that I wouldn't say didn't exist. It existed as the Pixie Stick in California. And it ex existed as the pure hash joint in Vancouver. ⁓ we sold it under the brand Hazel, which was a pure hash joint. It's no paper, no glue, no flour, only hash rolled into a tight tube, one gram, burns perfect, right down to a roach. ⁓ wow. So I just made a bunch of them in Michigan and blew the tops of their heads off. They were just like, dude, what the fuck? ⁓ yeah. So we make these in Canada at my company in Canada that I had in Bark, and we're selling them to our first order is 35,000 of them. Which is 35 kilos, which is like 78 pounds of pure hash joints. Then Alberta orders 15,000. And then BC orders 10,000. And so we're like, holy shit, like this is this is a lot. So we start pumping these things out across Canada and people are loving them. They become the celebratory joint, like champagne. Yeah. If you got a birthday, if you got an anniversary, if you got a whatever, dude, we gotta smoke a pure hash joint. You pull this thing out, and no matter how long you've been smoking weed, people are like, You turn a whole circle of hardcore smokers into like 14 year olds that are smoking for the first time. A hundred percent. ⁓ wow, what this ⁓ man. They're all super excited. And so the pure hash joint was great. It's rare to do that. And then COVID hit. ⁓ my my the money guys who raised we raised the money through, they hit me up and they're like, listen, those hash joints are amazing, but like we can't smoke a gram of hash. We need we we needed to share with like 20 people to get that down, right? You did a video where you smoked the whole one by yourself. I got four million views on a video of me just sitting in my office smoking a pure hash joint. And at one point in time, I I accidentally made a smoke ring, but it wasn't quite a smoke ring in the shade. And then in my office, the sun was like right here and it turned into a smoke ring right as it entered the sun. I'm telling you, it was like $10,000 CGI. People were like, Did you CGI that? Like on my current. It was a total fluke. ⁓ man. So the pure hash joint was a hit. They asked me, can you break it up into servings? And I came up with the hash hit. Okay. So the pure hash join is generally a product that I have not seen in any market other than California. We're gonna bring that here to Colorado very soon. ⁓ they're gonna work we're also going we have the hash it's in market already. We've got packs of five and we've got soon singles and doubles in in dube tubes. Yeah. And then I've got another product that I'm going to be doing here soon that I have never done. And I learned this one with my Canadian partners up in Canada. I was doing R D at their facility. And for whatever reason, we were pressing Brick hash. And we were pressing like Lebanese style hash, where we're just making like nice, like hundred gram bricks of the hash. And for some reason, I took some ground weed and like pressed it in the in the template and I pressed it. It looked, you could bend it. It was such good weed. And then I pressed another brick of hash and I was like, I'm gonna make a Dubai chocolate bar. And I pressed it together and I let it cure for about two weeks. And when you take the the hash and the you break the hash a a little corner off, it goes right in a grinder, it turns right to powder. It rolls perfect. A small little pinner like half gram joint will burn for about 25 minutes. Holy cow and it's 50% hash and 50% flour. And there's no more doing this. No more hash holes. And well, I mean, people will still smoke hash holes. It's a different group. Of course they will. But but this kind of hash is like the hash hole people will enjoy it, but the but the OG hash smokers will fucking love it. I showed it, listen, I already gave it to French people. Le Quebeccois. Yeah. The tabernacles. They are they are my sensory science team. You know what I mean? If they like it, trust me, anyone in the world that likes hash will like it. So it's a very unique product. While everyone else in the market is infusing their flour with hash, I'm infusing my hash with flour. I love that. I love that. So, Marcus, you know, you've got a lot of amazing products in Colorado. Been here for about a year, hundred and hundred plus stores. So there's plenty of opportunity for people to find it if they want to find more. Reach out to BC Bubble Man on Instagram. Your story is truly remarkable. And what you've been able to provide to the community is probably not not many can say they have done the amount of work that you have for this because no one can be me. You're the only version of yourself. The best one. The best one. That's ever been or ever will be. And Marcus, before we go, I have a question for you. ⁓ if you could create any dialed in gummy flavor, what would that flavor be? It would have to be like an exotic narrow leaf drug cultivar like a haze or a lambs bread or a mullumbimbi madness. It would have to have that frankincense and that terpenaline and that just very exotic, perfumey, florally, hazy smell in the air. I think that's that that's what I would go with. I love that. ⁓ my son's middle name is Haze. ⁓ excellent. Yeah. Excellent, excellent. Marcus, thank you so much for coming on, man. Sharing your knowledge. We're gonna have to have you back to because I know there's more. We had to skip over some. And I wanna be able to tell that rest of that story. So it's the cliff notes of of digging deeper. This is the yes. Yes. You wanna dig deeper with bubble? I need Jarvis to get you know, transcribe all this now. Dude, maybe one day when you've got like five or ten seasons, we'll hit you up with a Jarvis so everything everyone said on this podcast can become a searchable database. That's That's because it that is where the real value comes in, right? Like we're saying things, it's it's the moment, the the podcast specifically for this one. No doubt about it. Yeah, yeah. The amount of information you have given is quite incredible. Marcus, thank you so much for coming on Digging Deeper. We'll definitely have you back to hear more of the story. And ⁓ best of luck in Colorado. And I want to see that Bubble Man logo. On a dialed in tin on a collab. We'll talk about that after this. Absolutely, absolutely. And thanks, ⁓ thanks to ⁓ digging deeper and ⁓ spending time with with me and inviting me on here. And thanks to all the people who are listening. You are listening to Digging Deeper. That's a wrap.