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Work sucks less when it doesn’t suck the life out of us.
Obvious, right?
And yet, agency leaders spend a lot of time thinking about utilization, capacity, deadlines and deliverables—and very little time thinking about what kind of work actually gives their people energy.
So the brilliant strategist spends half her week building decks.
The creative director becomes a project manager.
The agency founder approves every decision down to the brand of sparkling water in the fridge.
Everyone is busy. Nobody is working at their best. And the whole place feels more chaotic than it needs to.
This is one of the reasons I believe agency chaos isn’t simply a workload problem. It’s often a clarity problem.
This is one of the reasons I believe agency chaos isn’t simply a workload problem. It’s often an alignment problem.
Are the right people doing the right work? Does everyone know what they own? Are people spending enough time using their strengths—or is too much of their energy being drained by work that belongs somewhere else?
That’s why I loved this week’s conversation with Greg Harrod.
Greg uses the Six Types of Working Genius to help leaders understand how work moves from an idea to a finished product—and where the wrong people, unclear ownership or missing capabilities can cause it to fall apart.
It gives teams a shared language for something we often feel but can’t articulate:“I can do this work. But if I have to do it every day, I will cut a fool.”
In this episode, we talk about:
🐱 Why being capable of doing something doesn’t mean you should own it.🐱 Why agencies create rework when they leap from ideas directly into execution.🐱 How understanding what energizes your people can reduce friction, confusion and burnout.
Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work less chaotic, more human and less ridiculous. All of which makes your business more profitable, by the way.
(If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)
Let the desuckifying begin.
You can follow Greg on LinkedIn and take his free Leadership Clarity Scorecard to see where a lack of clarity may be making leadership harder than it needs to be.
And if you’re leading an agency where everyone is working their asses off—but the place still feels stuck in permanent fire-drill mode—let’s talk.
Schedule a free half-hour “Chaos to Clarity” session and we’ll look at what’s creating the chaos and identify one place to start making work feel calmer, clearer and less life-sucking.
Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt.
Bye, everyone!
Bonus question from Greg:Do you know your working genius pairing? If so, how has that impacted what you do at work?
Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe
