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Finding the Real Decision-Maker — It’s Not Always Who They Say It Is
One of the most expensive mistakes a salesperson can make is assuming that the person sitting across the table is the person who can actually say yes.
Sometimes they are.
Sometimes they aren't.
And sometimes they have influence, but not authority.
The real skill is learning how to identify who actually makes the decision, who influences it, who controls the money, and who can stop it from happening.
Find the Closers Books by Ben Gay III at Ronzone Books on eBay. They arrive with FREE rapid shipping, and are signed and dated by Ben.
SPONSORED BY: This episode of The Closers Inner Circle Podcast is sponsored by my friend and colleague, Cynthia Kay, AKA CK.
CK has more than 35 years of experience in media, communications, and small business leadership. She’s an award-winning business owner, author, and speaker who helps entrepreneurs communicate their message clearly and confidently.
And what we really appreciate about CK is that she understands something we talk about all the time: being great at what you do isn't enough if people don't understand the value you bring.
Learn more about her work at CynthiaKayBiz.com.
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