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<p>In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”</p><p>In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works. </p><p><strong>Links of Interest</strong></p><ul><li><a href="https://isaacsimpson.com/" target="_blank">Isaac Simpson</a> </li><li><a href="https://experiencenve.com/" target="_blank">NVE </a></li><li><a href="https://futureparty.com/" target="_blank">The Future Party</a> </li></ul>
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