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When you ask somebody a question, can you get all you need just from the words that they say? It’s too easy for people to hide their emotions behind words, so, to get to the crux of what a person wants to say we need to dive deeper.
It’s not about the words they say, it’s how they say them.
Voice emotion helps you to uncover the emotional connection and gain a fuller understanding of the respondent and their experiences.
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